Digital flipbook viral marketing
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Transcript of Digital flipbook viral marketing
Image: Kyle Fischer
Companies want to connectwith consumers...
Image: C.A.GImage: Luis Argerich
Image: Mark JacksonImage: Vmiramontes
Image: USAG Humphreys
Image: Barry Skeates
Image: Sean Macentee
"Marketers are interested in engaging with their audience and part of that is tapping into themes that resonate with them..." - Kevin Mathers, Youtube UK Director of Sales
Image: Iannnn
Image: Dawn Huczek
Image: Foster's Art of Chilling
Which creates awareness and "buzz"that companies want for their products & services.
Unfortunately, this can lead to a manipulation of memes...
Image: Hirvimaki
(Something that was caught by the marketing eye.)
Image: Mike Johnson
Sometimestoo influential.
Image: Keijo Knutas
However, these can't just be any memes, research needs to be done.
"Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even." - Jonah Berger
Image: JD Handcock
And once enough research has been done...
Image: Mike Bensalam
...there is no time to tell before "it" goes viral.
Image: Sean McEntee
Now it tak
es se
conds
Image: Martin Geffe
Image: Culture Culte
Image: Mark Guim
The bird is the word
Image: Linsday
Image: Forty Seven
1 http://www.wired.com/business/2011/12/immune-to-viral-marketing/
2)http://qz.com/67991/you-didnt-make-the-harlem-shake-go-viral-corporations-did/
3)http://www.fastcompany.com/3000794/rise-visual-social-media
4)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula_b_3052685.html
5)http://www.huffingtonpost.com/jonah-berger/virals-secret-formula-part-2_b_3100340.html