Digital Dynamo Creds (2)
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digitaldynamo.co.uk digital dynamo generating online conversions
Transcript of Digital Dynamo Creds (2)
digitaldynamo.co.uk
digital dynamo
generating online conversions
digitaldynamo.co.uk
In a nutshell…
We help you to maximise returns from your website
digitaldynamo.co.uk
How will you benefit?
• Discover why people convert and why they don’t– Reasons to buy
– Obstacles to conversion– Different audiences– Commercial realities
• Identify potential changes to marketing, design, structure, wording and offer/pricing
• Test the returns from new approaches
digitaldynamo.co.uk
Some of the questions we answer for you
How can I maximise ad revenues?
How do I get more people to my website?
Why don’t people buy on
my site?
How do I get people to
spend more?
Am I giving my visitors what they
want?
What are people on my site really
thinking? Why do people leave without
buying?
Why have they come to my
website?
digitaldynamo.co.uk
How do we do it?
• Understanding your business– Objectives, drivers, resources, constraints
• Understanding your target audience– Surveys and focus groups– Web site analytics
– Ethnographics and user experience tests
– Benchmarking against best practice and the competition
digitaldynamo.co.uk
Business centred websites
Understanding the business
Sales dataMarket data
KPIsBrand book
Skills and resources
Understanding the marketplace
Landscape analysisBenchmarking
Market researchMedia research
Customer data Surveys and focus groups
Web analyticsUser interviews
Understanding the customer
Building an online business
delivering maximum profits
What will our customers
respond to?
How should we
differentiate ourselves
Where is the market going What can we
deliver as a business
digitaldynamo.co.uk
One simple principle
Retail is detail
…so show people why they want to buy and then make it simple to do so
digitaldynamo.co.uk
And it really does work
• Online insurance sales• Multiple projects over a year
• Detailed work on the totaluser journey and the offer
• Conversion tripled (2.4% to 7.6%)
• Online dating• Single project• Focus on sign up - converting browsers into
members• Conversion up 35%
digitaldynamo.co.uk
Who are we?
• Digital Dynamo– Started December 2008– Offices in central London
• Jeremy Swinfen Green MBA CMC
– 15 years online marketing experience with agencies/media owners– Founder of i-Level’s Generator Consulting
• Mike Colling– 25 years direct marketing expertise
• A “virtual” network of digital marketing consultants– Search marketing, SEO and affiliates; data and email; creative and
site development– Flexible approach and low overheads means keen pricing
digitaldynamo.co.uk
Why use the digital dynamo?
• Techniques that really work• Independent of creative and media• Practical advice and help with implementation• Focus on commercial realities not just on the
user
