Digital Collectible Card Games | Casual Games Sector Report
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Transcript of Digital Collectible Card Games | Casual Games Sector Report
Digital Collectible Card Games 2013 C A S U A L G A ME S S E C T O R R E P O R T
Online card games that involve card collecting,deck building, and often a competitive battle mechanic.
What are digital collectible card games?
What advantages do digital card games have over physical card games?
1. Playable on all gaming platforms: console, mobile and social gaming platforms.
2. No production costs of physical cards.
3. Digital collectible card games allow players to learn via computer tutorial, find opponents online, and play asynchronously, making learning and multiplayer options more accessible for solo players.
Digital Collectible Card Games 2013 CASUAL GAMES ASSOCIATION
digital collectible card game revenues — north america (millions)
2008 2009 2010 2011 2012 2013E 2014E 2015E0
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Digital vs. Physical Collectible Card Games - Worldwide (% of total revenue) % Digital % Physical
2008 0.4% 99.6% 2009 1.9% 98.1% 2010 4.0% 96.0% 2.0% 98.0%2011 9.0% 91.0% 4.0% 96.0%2012 15.8% 84.2% 9.7% 90.3%2013E 21.9% 78.1% 18.0% 82.0%2014E 27.1% 72.9% 25.0% 75.0%2015E 30.0% 70.0% 29.4% 70.6%
($, millions) Digital - North America Physical - North America 2010 $12.1 $595.15 $607.32011 $25.8 $618.91 $644.72012 $66.3 $617.11 $683.42013E $127.9 $582.77 $710.72014E $181.3 $543.75 $725.02015E $212.7 $511.21 $723.9
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0100200300400500600700800
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digital gamesphysical games
DIGITAL COLLECTIBLE CARD GAMESGrowth of the Genre
Digital games represent an increasing percentage of the collectible card game market.
digital vs. physical collectible card games — worldwide (% of total revenue)
2008 2009 2010 2011 2012 2013E 2014E 2015E0
20
40
60
80
100
0
100
200
300
400
500
600
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May
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0Ju
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l 201
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g 20
10Se
p 20
10Oc
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v 20
10De
c 20
10Ja
n 20
11Fe
b 20
11M
ar 2
011
Apr 2
011
May
201
1Ju
n 20
11Ju
l 201
1Au
g 20
11Se
p 20
11Oc
t 201
1No
v 20
11De
c 20
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b 20
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Apr 2
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2Ju
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2Au
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Digital vs. Physical Collectible Card Games - Worldwide (% of total revenue) % Digital % Physical
2008 0.4% 99.6% 2009 1.9% 98.1% 2010 4.0% 96.0% 2.0% 98.0%2011 9.0% 91.0% 4.0% 96.0%2012 15.8% 84.2% 9.7% 90.3%2013E 21.9% 78.1% 18.0% 82.0%2014E 27.1% 72.9% 25.0% 75.0%2015E 30.0% 70.0% 29.4% 70.6%
($, millions) Digital - North America Physical - North America 2010 $12.1 $595.15 $607.32011 $25.8 $618.91 $644.72012 $66.3 $617.11 $683.42013E $127.9 $582.77 $710.72014E $181.3 $543.75 $725.02015E $212.7 $511.21 $723.9
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0100200300400500600700800
2010 2011 2012 2013E 2014E 2015E
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Digital card games revenues grow exponentially over from 2010 to 2015E.
The Players Digital card game players skew slightly younger than their physical counterparts. However, players of both game types are younger and more heavily male dominated compared to other genres.
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digital audience size, U.S. (millions)
Demographics of U.S. Digital Collectible Card Gamer
console game average player
Male age 37
Sour
ce:
ESA
201
1
overall social games
Female ages 35-44
digital collectible card games
average age 21.5Demographics (Worldwide)
Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Female12.4%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Male87.7%
physical collectible card games
average age 23.2Demographics (Worldwide)
Average Age Male Female Example PublisherCasino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Female15.9%
Demographics (Worldwide) Average Age Male Female Example Publisher
Casino Games 37.8 years old 44.1% 55.9% DoubleDown Casino IGT/DoubleDown InteractivePoker Games 27.3 years old 71.0% 29.0% Texas HoldEm Poker ZyngaSlots Games 40.9 years old 39.6% 60.3% Slotomania Caesar’s/Playtika
Overall Social Games 35 to 44 years old Female
Male84.1%
Digital Collectible Card Games 2013 CASUAL GAMES ASSOCIATION
The Payers How Digital Collectible Card Games are MonetizedGames are generally monetized through the sale of starter decks, prebuilt decks, individual cards, booster packs, and online competition passes.
Digital collectible card games average a conversion rate to paying user between 1% and 3% like Berserk: The Catacylsm or BloodRealm and 7% to 10% for client or browser based games such Duels of the Planeswalkers.
ARPPU for digital collectible card games, U.S. 2012
Physical Digital
$26.80 $32.98
DIGITAL COLLECTIBLE CARD GAMES
Digital collectible card games average a conversion rate to paying user between 1% and 3%
Notable Developers and PublishersNewcomers dominate online and mobile platforms: In the absence of traditional IP holders, small innovative card game publishers have managed to build a loyal following.
popular online card games*(percentage, U.S.)
Percentage (%)Clash of the Dragons 12.9%Battle Cards 10.6%Tyrant 9.9%Titans vs. Olympians 8.9%Castlewars 8.1%Arena 9 6.4%Elements 6.1%Kongai 5.9%Kard Combat 5.7%Heroes Blade 5.5%FMA Battle 4.2%God�eld 4.1%Mytheria 4.0%The Necronomicon 4.0%Eredan iTCG 3.7%
0 3 6 9 12 15
Clash of the Dragons
Battle Cards
Tyrant
Titans vs. Olympians
Castlewars
Arena 9
Elements
Kongai
Kard Combat
Heroes Blade
FMA Battle
Godfield
Mytheria
The Necronomicon
Eredan iTCG
5th Planet GamesClash of the Dragons Fantasy, digital collectible card game. Available on Facebook and Kongregate.
Fight My Monster!Fight My Monster! Digital trading card game for pre-teens.
SynapseTyrant Sci-fi, digital MMO card game. Available on Facebook and Kongregate.
*Based on consumer survey of digital collectible card game players as to which games they have played in the last 6 months.
Digital Collectible Card Games 2013 CASUAL GAMES ASSOCIATION
SOCIAL GAMES
0 10 20 30 40 50 60
Desktop/laptop computer
iPhone
Wii
PlayStation
Nintendo DS
Xbox 360
iPad
Android phone
Kindle Fire
Galaxy Tab Android
Nook
BlackBerry phone
BlackBerry PlayBook
Other
collectible card game device usage*(percentage, U.S.)
PC and iPhone are the most popular devices among card gamers as the iPad trails behind the major consoles.
DIGITAL COLLECTIBLE CARD GAMES
RISE OF MOBILE COLLECTIBLE CARD GAMESMobile collectible card games exploded in popularity in Asia in 2010 and 2011 and continue to top the charts on GREE and DeNA. Notable examples are DeNA’s Rage of Bahamut and Fantasica, as well as Konami’s Dragon Collection.
*Based on consumer survey of digital collectible card game players as to which devices they use to play digital card games.
ARPPU Average Revenue per Paying User.
ARPU Average Revenue per User.
CONVERSION RATE The number or percentage of users that have shifted from nonpaying to a paying status.
DAILY ACTIVE USERS (DAU) The number of unique users that have used an application at least once over the course of a day.
DIGITAL COLLECTIBLE CARD GAMES Online card games that involve card collecting, deck building, and often a competitive battle mechanic. Games are generally monetized through the sale of prebuilt decks, boosters, and online competition passes.
MONTHLY ACTIVE USERS (MAU) The number of unique users that have used an application at least once over the course of a month.
Key Terminology
ABOUT THE CASUAL GAMES ASSOCIATION
When it comes to the health of your business, the more
things that work together, the better. Which is why the
Casual Games Association is a critical portion of the
success of your company and the industry as a whole.
It means that you and your team have access to cutting
edge educational resources and are connected to
thousands of other game industry professionals, members
of the press and service providers around the globe.
Learn more at http://www.casualgamesassociation.org/
For press inquiries, please email [email protected]
Learn more about the games industry with the
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Casual Connect Asia: May 21-23, 2013
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Join us at Casual Connect Asia to learn more about the emerging games market. May 21-23, 2013 in Singapore