Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting...
Transcript of Digital Channel Solutions for Traditional Media & Agency ......Geo-Fencing –Hyperlocal Targeting...
© 2018 Take 5 Media Group™. All Rights Reserved.
Digital Channel Solutions for Traditional Media & Agency Partners
Right Audience • Right Time • Right Channel • Right Device
• Right Audience – Dynamic and responsive audiences including Event-Driven (New Movers, New Parents), Purchase Intent (Auto Lease Expirations).
• Right Time – Target these audiences as they are sourced new to file within 30 to 90 days in market to drive premium response to your advertiser’s messaging and offers.
• Right Channel –Digitize and socially engage your Right Audience through a perfect combination of digital advertising channels (Email, Social Media, Targeted Display and Geo-Fencing).
• Right Device – Deliver your messaging and offers to the right mobile devices and reach consumers wherever they are 24/7.
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Accomplishing Success the Right Way!
Local Audience Data Segmentations
• Owners by Make & Model
• Intent to Purchase
• Lease Expirations
• Insurance Expirations
Automobile Health/Fitness
• Diet/Weight Loss Interest
• Fitness/Gym Interest
• Vitamin/Supplement Buyers
• Organic Food & Product Buyers
Demographic Selects
• Ethnicity
• Gender
• Age Ranges
• Presence of Children
• Age/Gender of Children
• Marital Status
Super Responders
• New Parents
• Expecting Parents
• Newly Engaged
• Newly-Weds
• New College Students
• College Graduates
• New Teen Drivers
• Baby Boomers
• New Movers
• New Home Owners
Household Database
• Homeowner/Renter
• Home Type/Value
• Length of Residence
• Household Income Ranges
• Credit Score Ranges
• Luxury Living
• Pet Owners
Education
• College-Bound Students
• Parents of College Bound Students
• College Undergrad Students
• Parents of College Students
• Online/Continuing Education
• Vocational/Trade Interest
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• Cuisine Preferences
• Sports Interest
• Concert/Event Interest
• Children's Products
• Collectibles/Hobbies
• Groceries
• Electronics
• Health & Beauty
• Home Furnishings
• Pet Products
Local Retail/Restaurants
Email Marketing
• 100% CAN-SPAM compliant
• 160M+ double opt-in emails
• Strong deliverability and meticulous data hygiene
• All email addresses are tied to a matching postal address
Social Media Marketing
• Custom Facebook audiences
• Drives social sharing & viral activity
• Runs concurrent with email program
Targeted Display Advertising (TDA)
• Custom data targeting of local and regional audiences.
• Banner, text and dynamic content to drive maximum engagement.
• 7-, 14- and 30-day campaigns to compliment blended digital strategy.
Geo-Fencing
• Deliver the right message at the right time via Targeted Display Advertising
• Perfect strategy for dealership weekend or holiday sales events
• Up to 10,000 impressions served to consumers near dealership or competitor
Local Digital Channel Solutions
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• Email remains the only one-to-one consumer messaging platform in today’s digital landscape.
• Email is the only digital channel that is consistently pushed, delivered, and viewed 24/7 to a mobile device that is typically no more than 3 feet away from consumers at all times.
• Email is nimble in nature and is the perfect vehicle to test messaging, call to action and offers in a real time environment.
• Email is trackable and measurable. Multiple offers, KPIs and strategies can be accommodated and optimized within a single email communication.
• Email offers the most profitable and scalable return on investment for new acquisition growth and incremental revenue generation.
Email – The Ultimate One-to-One Messaging Platform
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Using our proprietary Social ID identification processes, local consumer audiences are concurrently targeted via Facebook/Instagram campaigns such as this to drive maximum engagement and response.
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Social Media Solutions
Geo-Fencing – Hyperlocal Targeting
• Geo-Fencing is the perfect solution to help individual dealerships deliver the “right message at the right time”.
• Set mileage perimeters around any dealership or competitor’s dealership to deliver messaging to engage consumer targets within those defined boundaries.
• Perfect for dealership weekend events, holiday retail sales or couponing/special time sensitive offers and promotions.
• Each Geo-Fencing campaign is 3-4 days in duration and includes up to 10,000 impressions to targeted audiences within the defined boundary specified for each campaign.
SALE
$3,500 offMSRP
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• All digital campaigns are 100% backed and measured by Google Analytics.
• Confirm ROI by transparently measuring the impact on the stickiness and quality of your traffic.
• Match-back analysis of Right Audience file to end-of-month advertiser sales file to determine ROI
• Take 5 works hard on eliminating bot traffic from reaching your website and polluting your metrics.
Transparency, Sales & ROI
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Sample Automotive Campaign
Performance Report
Consumers Targeted 21,984
Total Impressions/ Opens 263,808
Total Clicks 904
Measurement Period: 01/01/18 – 01/31/18
65,952 Total Emails Sent
20 Total Dealer Sales
$6,183 Campaign Cost
$309.15 Marketing Cost Per Vehicle Sold
$1,800 Estimated Front to Back Profit
$36,000 Total Campaign Income
$29,817 Return On Investment
3.07 Sales Per 10,000 Consumers Targeted
Contact Us!
Corporate Headquarters
2385 NW Executive Center DriveSuite 290, Boca Raton, Florida 33431
Website: Take5mg.com
Don R. Morrischief revenue officerTel: 561.819.5555 Ext. 133Cell:561.644.5146Email: [email protected]
Boca Raton, FL • New York, NY • Atlanta, GA • Costa Rica • Israel
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