Reach In-market Auto Shoppers by Geo Fencing
-
Upload
dealerstrong -
Category
Automotive
-
view
280 -
download
0
Transcript of Reach In-market Auto Shoppers by Geo Fencing
![Page 1: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/1.jpg)
DEALERSTRONGAnna Hildebrandt
Nation’s Premier Account Manager
Reach In-Market Auto Shoppers
![Page 2: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/2.jpg)
What is a GeoFence?
Invisible Fence Receiver Ad ID Capturing
It’s a Virtual Barrier that uses GPS to define geographical boundaries.
![Page 3: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/3.jpg)
GeoFence Barriers
Competitors LotsEvent CentersParking LotsZip codes
![Page 4: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/4.jpg)
How and Where the Ads are Served
• Ad serving initiation
• Browser and In app display
• Ad serving frequency
• Ad serving completion
![Page 5: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/5.jpg)
Styles and Types of Banner Ads
![Page 6: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/6.jpg)
Tracking and ReportingImpressions
Click-Thrus
Actual lot visits
![Page 7: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/7.jpg)
Registered Showroom Visits
We track store walk-ins specifically generated from your Geo-Fence Campaign
*One or more locations can be specified for tracking
![Page 8: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/8.jpg)
Estimate Your ROI
GeoFence cost is a $14 CPM.
Click-Thru Rate = .6 - .8%
$4,000 spend = 285,714 impressions = 2,000 estimated click-thrus.
![Page 9: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/9.jpg)
Estimate Your ROIWhat is your current advertising cost per car sold?
What percentage of web site visitors turn into leads?
What percentage of these leads turn into store visits?
What is your dealership’s closing percentage for total store visits?
![Page 10: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/10.jpg)
Does This Make Sense?
The Math: • 2,000 x % of your site visits that turn into leads = leads
• Number of leads x % of site leads that turn into store visits = visits• Visits x your store’s closing % = cars sold
• $4,000/ number of cars sold = advertising cost per car
Is the cost per car sold at or lower than your current cost per car?
![Page 11: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/11.jpg)
Getting Started is EASY!
1. Decide on your budget2. No long term commitments3. Create your competitor list4. Provide banners5. Two business-day activation
![Page 12: Reach In-market Auto Shoppers by Geo Fencing](https://reader036.fdocuments.us/reader036/viewer/2022070518/58e960c81a28abb45f8b59a1/html5/thumbnails/12.jpg)
Thank You.
For More Information:
Visit http://www.dealerstrong.com/ Call our office @ 877-811-8107