Digital Branding - Presentatie Jeroen de Bakker
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Transcript of Digital Branding - Presentatie Jeroen de Bakker
![Page 1: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/1.jpg)
Digital branding
Jeroen de BakkerTweakers.netApril 2010
MerkenMedia &
Technologie
![Page 2: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/2.jpg)
![Page 3: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/3.jpg)
![Page 4: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/4.jpg)
![Page 5: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/5.jpg)
![Page 6: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/6.jpg)
![Page 7: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/7.jpg)
Paid media
Rationele effecten op
korte termijn
Brand attention
Creating impact
Awareness
![Page 8: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/8.jpg)
Apple iPod Touch Campaign
![Page 9: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/9.jpg)
Paid media Owned media
Rationele effecten op
korte termijn
Emotionele effecten op
lange termijn
Brand attention
Brand engagement
Creating impact
Building platforms
Awareness Relation
![Page 10: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/10.jpg)
Paid media Earned media Owned media
Rationele effecten op
korte termijn
Emotionele effecten op
korte termijn
Emotionele effecten op
lange termijn
Brand attention
Brand sympathy
Brand engagement
Creating impact
Sparking conversations
Building platforms
Awareness Likeability Relation
![Page 11: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/11.jpg)
Philips_vs Campaign
![Page 12: Digital Branding - Presentatie Jeroen de Bakker](https://reader034.fdocuments.us/reader034/viewer/2022051513/547bc3d5b379597b2b8b4e0f/html5/thumbnails/12.jpg)
Digital branding
MerkenMedia &
Technologie
Jeroen de BakkerTweakers.netApril 2010
@jeroedebjeroendebakker.nl