Digital Assets
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June 2010 Sam W. Beal Who will tend to your farm(ville) after you’re dead? Feed me
Transcript of Digital Assets
June 2010 Sam W. Beal
Who will tend to your farm(ville) after you’re dead?
Feed me
June 2010 Sam W. Beal
Property values are Changing
digital
analog
AGE: 20 30 40 50 6 0
June 2010 Sam W. Beal
Online Market
Source: AARP, Pew Internet & Facebook 2010
Internet use is growing fastest in 50+ age group.Seniors are concerned with privacy and security, which tends to limit the scope of use.
US Age 30-50 50-64 65+
Population 93 65 40Online 75 46 15Facebook 40 20 5
June 2010 Sam W. Beal
Digital Property SummaryIntellectualPersonal & LegacyVirtual GoodsCultural
June 2010 Sam W. Beal
Digital Property TypesCopyright
Original work as blogs, music, images, video
You own original content, but it’s located on servers that somebody else owns with access rights assigned only to you.
Trade Secrets - do you have an access procedure for all business documents (software, specs, formulas, etc.)?
June 2010 Sam W. Beal
Digital Property Types
Personalyour email, online appsonline financial recordsyour stories, deeds, history
And perhaps content you do NOT want anyone to find after your death.
June 2010 Sam W. Beal
Digital Property TypesVirtual Goods ($B market and growing)
Linden $, Facebook credits, WoW goldWhat are the tax implications?Can your Second life spouse inherit?
June 2010 Sam W. Beal
Digital Property TypesCultural
digital flotsam and jetsam of tweets andcomments for the future to ponder over.e.g Library of Congress is archiving Twitter
June 2010 Sam W. Beal
Early Market Leaders
LegacyLocker, San Francisco “OMG what if I died and my friends
couldn’t update my Facebook page”.
Digital Funeral products & servicesDVDs, Online Memorials
June 2010 Sam W. Beal
Digital Asset Segments
Storage
Lifestory
Health
Legal
Memorial
Genealogy
June 2010 Sam W. Beal
Asset Management Entities
June 2010 Sam W. Beal
To be a personis to have a story to tell
Isak Dinerson
What happens to your storiesif you don’t take steps to preserve
them for the future?
June 2010 Sam W. Beal
Business Model
Content CreationSubscription service
Perpetual TrustRead-only accessDigital Executor Instructions?
June 2010 Sam W. Beal
Summary
Major need for online policies for inheritance - who will take they lead?
Major opportunity for legal firmsOnly ~33% of American have a living will. Virtually everyone under 40 and most of those under 50 care about protecting their digital assets for the future.
