Digital AdwiseDigital AdwiseLesson FiveLesson Five

Branding online Branding online ((Non-commercial Non-commercial branding)branding)

Learning outcomesLearning outcomes

• Understanding how websites reinforce brand recognition and appeal.

Can you guess the charity? Click to enlarge the image!

StarterStarterWhat is a brand?What is a brand?

StarterStarterWhat is a brand?What is a brand?• What is the message of

these ads?• Why have they chosen

to use these colours and images?

• How do these adverts help potential customers recognise and remember the brand?

• It’s your turn to discuss some digital ads with a partner. 1.What charity is being advertised? 2.What is the message of the ad? 3.Why have they chosen to use these colours and

images?

StarterStarterWhat is a brand?What is a brand?

• How do you know what charity or business is paying for these websites?

• Why might you want to go onto each of these websites?

• How are these websites helping these charities?

Activity 1Activity 1Online brandsOnline brands

Activity 1Activity 1Online brandsOnline brands• Many brands use websites to provide information on

their products and promote their brands through fun activities.

• Let’s look at the homepage of one of these sites.• Media Smart cannot be responsible for the content of external websites.

Plenary Plenary Being a website Being a website