Digital Advertising in 2016 Infographic
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Transcript of Digital Advertising in 2016 Infographic
$170 billionCURRENT GLOBAL DIGITAL AD SPEND
OF ALL U.S. ADSPEND GOESTO EITHERGOOGLE ORFACEBOOK
85%
DIGITAL ADVERTISINGBY THE NUMBERS...IN 2016
100 million
1 million
22%
Google searchesper month
ADVERTISERSjoined Facebook in 2015
Retail advertisers accounted for
of online advertising
US DIGITAL AD REVENUE
UP 20% UP 55%
Instagram has over 200,000 advertisers on the visual social netwoek in their first year as an advertising platform.
30%95%of revenues generatedby internet advertising are from mobile
OF COMPANIES TWEET
82% tweet
20
162
016
20
16
SOURCES: U.S. Census Bureau, ITU, Pew Research, AdWeek, Smart Insights, Statistica, EMarketer, BrandWatch.
© 2016 Marina Point Marketing, LLC. All rights reserved
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SOCIAL MEDIA AD SPEND
2 out of 3 marketers have moved at least 30% of their budgets from traditional to digital media in the past 3 years.
1-6 times/day
Will account for $81.6 billion worldwide, an increase of 16.2%
over 2014. By 2019, search ad spending will reach $130.58 billion
globally, still growing at nearly 10% year over year.
30% increasefrom 2015