Infographic: Digital Marketing

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JULY: DIGITAL MARKETING By Anna Papachristos and Lorri Cosentino Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success. Source: Experian Marketing Services Barriers to successful cross-channel marketing: Source: Gartner Marketers spend 45% of their budgets to aquire new coustomers. Emotional connections through digital media would encourage 88% of marketers to spend more on digital branding campaigns... ...and 71% believe said emotional connections would help build brand recognition. Source: Millward Brown 75% of marketers said that the ability to embrace change in digital marketing was important, while 63% highly value the ability to spot opportunities and adapt strategies quickly. Source: Econsultancy 39% Organizational Structure 38% Technological Infrastructure 38% Budget Restrictions 1. 2. 3. To read more about Digital Marketing, go to: "10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)"

description

Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success. To read more about Digital Marketing, go to: http://bit.ly/1iV9B7I

Transcript of Infographic: Digital Marketing

Page 1: Infographic: Digital Marketing

JULY: DIGITAL MARKETING

By

Ann

a P

apac

hris

tos

and

Lor

ri C

osen

tino

Delivering seamless and relevant content via social media, mobile, email, and websites is at the top of every marketer’s “must-do” initiative. This infographic examines the digital marketer’s level of maturity, the barriers to their advancement, and the missing elements necessary for success.

Source: Experian Marketing Services

Barriers to successful cross-channel marketing:

Source: Gartner

Marketers spend 45% of their budgets to

aquire new coustomers.

Emotional connections through digital media would encourage 88% of marketers to spend more on digital branding campaigns......and 71% believe said emotional connections would help build brand recognition.Source: Millward Brown

75% of marketers said that the ability to embrace changein digital marketing was important, while 63% highly value the ability to spot opportunities and adapt strategies quickly. Source: Econsultancy

39%OrganizationalStructure

38%TechnologicalInfrastructure

38%BudgetRestrictions

1.

2.

3.

To read more about Digital Marketing, go to: "10 Digital Marketing Mistakes Every Brand Makes (and How to Recover)"