Digiday Video Upfront: Rhythm Pitch-a-Kucha
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13-Sep-2014 -
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Transcript of Digiday Video Upfront: Rhythm Pitch-a-Kucha
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
@RhythmNewMedia
TOO BIG TO IGNORE
2 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
PREMIUM MOBILE VIDEO ADVERTISING LEADER
• Only mobile provider that offers Interactive In-Stream Video ads and rich media within premium content, exclusively, transparently, and at scale.
• We deliver seamless campaigns for top advertisers accustomed to premium content association.
3 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
SCALE & REACH IN PREMIUM MOBILE VIDEO
175 MILLION MONTHLY IN-STREAM MOBILE VIDEO
AD OPPORTUNITIES
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
Mobile Video Has Scale
5 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
MOBILE TECHNOLOGY ADOPTION IS ACCELERATING RAPIDLY
Key Digital Trends for 2012, December 2011
6 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
INVESTMENT FOLLOWS CONSUMERS
eMarketer and ValueClick Media Advertiser Survey 2012, Feb 29, 2012.
Change in Digital Ad Budget Allocation in the Coming Year According to US Marketers,by Channel, Dec 2011
#1 and #2 for ad budget increases
Mobile
Video
Ad ne
twor
ks
Publ
isher
dire
ct p
lace
men
tsDSP
s
Exch
ange
s
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ls
Trad
ing
desk
s0%
15%
30%
45%
60%
75%
65%
49%
26%21%
17%13%
9% 9%
Per
cen
t S
pen
din
g W
ill
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ease
Mobile Video
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
The Power Of Video Advertising
8 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
1. Undivided attention (hey, over here)
2. Power of sight/sound/motion (the visual brand story)
3. Fair value exchange (consumer acceptance)
4. Proximity to highly desired content (great programming attracts great advertisers)
5. Broad reach (capturing an audience in a fragmented world)
WHAT MAKES MOBILE VIDEO ADVERTISING SO EFFECTIVE
9 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
Rhythm’s In-Stream Video Ads Outperform Online
Mobile Video Tops Online Video
Source: Q4 2011 Rhythm Insights, Online Source: Yume Q4 2011.
89%
Average Completion Rate for In-Stream Mobile Video Ads
35% INCREASE
Online Rhythm (Mobile)20%
40%
60%
80%
100%
66%
89%
Ave
rag
e In
-Str
eam
Co
mp
leti
on
Rat
e
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION © Rhythm NewMedia, Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION
Mobile Video Activates Other Channels
11 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
CUSTOM INTERACTIVITY DRIVES ENGAGEMENT
RHYTHM PREMIUM MOBILE VIDEO ADVERTISING
HTML5 CUSTOMIZABLE OVERLAY
REVIEWS
12 © Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATIONPREMIUM MOBILE VIDEO ADVERTISING
IN CASE YOU MISSED IT…MOBILE IS SOCIAL
67.7%use Facebook daily
Source: Rhythm conducted the on-device Facebook survey among 1,132 US mobile users and the on-device Twitter survey among 1,022 US mobile users. The surveys were distributed across Rhythm’s collection of premium media properties in Q1, 2012.
38.6% use Twitter daily
PREMIUM MOBILE VIDEO ADVERTISING
THANK YOU
© Rhythm NewMedia Inc. PROPRIETARY AND CONFIDENTIAL INFORMATION