Did you know the 19 channels where you can get traction ?

DID YOU KNOW THE 19CHANNELS WHERE YOUCAN GET TRACTION ?

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Think about your viral loopThe viral Coefficient (K) = K=i * Conversion %Think about your referral programs

01Viral Marketing

Write good storiesDon't forget cold emailBuild real relationship with the reporters

02Public Relation (pr)

2 types: Publicity stunt & customer appreciationNewsjackingSuccess in this channel is unpredictable

03Unconventional PR

CTR vs CPC vs CPAUse the scripts in google developperUse Retargeting

04Search EngineMarketing

Link your ads to specific landing pageDisplay ads harvest demand that exists nowSocial ads help to build awareness

05Social and DisplayAds

There are many types of offline adsSearch for audiences that match your targetUse codes or Url to track ad campaings

06Offline Ads

Fathead vs LongtailProduce amazing contentGet quality backlinks (through your content)

07Search EngineOptimization

Content is King ! Create a quality blogCreate shareable contents [Infographics]Reaching out to influential industry leaders

08Content Marketing

Dont' forget : It's a personal traction channelBuild an email list of potential customersUse it in every step of your customer lifecycle

09Email Marketing

Think about microsites or widgetsProvide a free tool to help your customersMake them as simple as possible

10Engineering asMarketing

Find the right blogs for your targetCreate content partnership with larger sitesExchange early access for spreading the word

11Targeting Blogs

Joint Ventures, Licensing, Standardpartnership...Pick the right partnersBuild a BD pipeline of deals

12BusinessDevelopment

Sales work best for highpriced productsDesign a Sales FunnelUse cold calling for your first customers

13Sales

How much your are willing to pay to get acustomer?Use an existing affiliate network !Or create your own affiliate program

14Affiliate Programs

Figure out where your potential customers areThink about App stores : Ranking strategySocial platform vs Dark social

15Existing platforms

Which events to attend ?Have an inbound & outbound strategy !Great way to move the needle in a matter ofdays

16Trade Shows

Participate at conferences or create your ownMeetups can be a scalable local tacticBe creative and use technology to takeadvantage

17Offline Events

Build your speaking reputation !Most successful talks tell a story on stageWhat value can you offer to the participant ?

18SpeakingEngagements

Communicate with your AudienceBe transparent Cultivate & empower evangelist

19CommunityBuilding

GOOD LUCKFOR

YOUR TRACTION

Did you know the 19 channels where you can get traction ?

Small Business & Entrepreneurship

Transcript of Did you know the 19 channels where you can get traction ?