Dick Carlson Having A Wonderful Time -- And I'm Not There!
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Transcript of Dick Carlson Having A Wonderful Time -- And I'm Not There!
Dick Carlson www.TechHerding.com
Having A Wonderful Time -- And I'm Not There!
Having A Wonderful Time -- And I'm Not There!
More and more events are using virtual technology tools to driveconnections, extend networking and add business benefits to the
traditional in-person event. Like pre-show blogging and post-showcontent sharing. Like avatars that represent your interests and
resources. Like attendee-developed content and resource material.
How can you add these technical tools to increase the value of events toyour clients? What are the pitfalls, and how should you think of this
new model of learning and sharing? Come and join us for a discussionwith Dick Carlson of The Virtual Content Company, LLC - a former
Microsoft Program Manager who's been diving in to the world of socialmedia and can help you understand how to make it work for you.
Who is this guy?
Where Do I Get That?
Viral Video – Technical Learning Centers at MS TechEd
Who are you?
• Cell Phone
• Have E-Mail
• Web Browser
• Seen eBay
• Seen Amazon
• Bought Online
• PayPal Account
• Have Read A Blog
• Have MySpace Page
• Have Posted To Wiki
• Have Twittered
• Posted Video Online
• Have A Podcast
• Know Perez Hilton
You’re going to be marketing to people who expect technology
Why are you here?
Your attendees use new ways of finding information
They’ve been using computers for some time
Let’s look at how you can connect with them
Moss Adams MA – Tube Project
How will you use it?
Don’t be evil
1 2 3
Blogging On The Edge: Ask Miss Mortgage
So what happens when you
let the inmates run the
asylum?
Bell cows can drive immediate
change
Thom Robbins: MS Director Of Developer Outreach
How will you use it?
Build social communities
Getting To First Base: A Social Media Marketing Playbook
MS Webcasts:Nate Niederhausern
MS Webcasts
How will you use it?
Unisfair
Second Life
Second Life – Making of Suzanne Vega’s guitar
How will you use it?
A public/private model usually won't increase benefits
Learning Town – A free social community to support an event
How will you use it?
Thank goodness,
we’re almost done
The traditional model of communication is dead
Howard Gutknecht: Quick viral videos for boring keynotes
Where Do I Get That?
PCMA – Using Technology
Dick Carlson www.TechHerding.com
Questions?
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