Diapositiva 1 - AIM-Italia...2016/04/02 · 2 Audiens set up Acquisition of TheBlogTV Communities...
Transcript of Diapositiva 1 - AIM-Italia...2016/04/02 · 2 Audiens set up Acquisition of TheBlogTV Communities...
MOBILE DMPSOCIALMOBILE MARKETING PERFORMANCE
AIM INVESTOR DAY
III Edizione
Palazzo Mezzanotte
14 aprile 2016
2
Audiens
set up
Acquisition
of TheBlogTVCommunities
16th March 2015: DigiTouch went public on AIM Market
IPO: 4,288 milion stocks at price of 2,3 Euro per share and 1.000 convertible bonds (total value about 13 milion Euros)
Floating capital: 31,6%
Market cap: 33,1 million Euros
DigiTouch
set up
Apr 2007
DigiTouch wins
the license for
Italy of Baidu
products for
China
Dec 2013DigiTouch
becomes
member of
IAB Italia
Jan 2009DigiTouch becomes
partner of Mobile
Marketing
Observatory of
Politecnico of Milan
Nov 2009
16 Marzo 2015
Mar 2015
DigiTouch
acquires
Performedia
shares
Aug 2014
Feb 2015
May 2015
Acquisition
of BackOffice Srl, owner of MutuiPerlaCasa.com and TassoAlert mobile app.
DigiTouch
went public on
Jul 2015
Acquisition
of CRM Srl, company that controls E3.
Sept 2015
Automotive DigiTouchSolutions Srl set up and launchwww.autoandplus.com
Nov 2015
DigiTouch acquires the certificationof Innovative SME.
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• FIRST MOVER ADVANTAGE ON MOBILE PROFILING and ANALYTICS,
• OWNED TECHNOLOGY ASSETS, • AN INTEGRATED OFFER MADE OF DATA MANAGEMENT,ADVERTISING AND MARKETING PRODUCTS AND COMPARABLES.
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VERTICAL COMPARABLES
AGENCIESDIGITAL SOLUTIONS
PROVIDER
CORPORATE FUNCTIONS
LEAD GENERATION PERFORMANCE
PROGRAMMATIC & STRATEGIC
PERFORMANCE
SOCIAL PERFORMANCE
MOBILE CERTIFIEDNETWORK
EXCLUSIVE PARTNER OF SOME TELCOS
DEDICATED ADVERTISING OFFER RESPECTIVELY FOR:
- FINANCE & INSURANCE
- AUTOMOTIVE
STRATEGIC CONSULTANCY
OFFLINE MEDIAPLAN
MOBILE ADVERTISING
DEVELOPMENT OF CREATIVE STRATEGIES
ONLINE PRODUCTION CREATIVITY
MEASUREMENT, OPTIMIZATION, PROGRAMMATIC MEDIAPLAN (RTB AND PREMIUM-MARKET-PLACE)
PERFORMANCE & BRANDING ONLINE ADVERTISING
SOCIAL & BRANDED CONTENT
VIDEO PRODUCTION
DIGITAL PR
SEM (SEO e SEA)
PROFILING & DATA SEGMENTATION
EXCLUSIVE PARTNER OF TELCOS
MOBILE PROFILING&ANALYTICS PLATFORM
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316 clients in 2015 (99 in 2012),
93% direct clients (55% in 2012)
Yearly media budget under
management: 100 million of Euros
DigiTouch Group is a public company listed on AIM Italy Market since March the 16th, 2015. More details on http://www.gruppodigitouch.it/en/investor-relations
Almost ten years of strong relationships
with medium and big size Brands,
IT Providers and web publishers
1st mover in Mobile Big Data
market, with the aim of a rapid
international growth supporting
Telcos in data monetization
Management team composed by
pioneers in the Italian digital
marketing market
First mover in digital advertising market since 2007 and specialized in:
1.Mobile&Social,
2.Performance&Comparables,
3.Big Data
Headquarter in Milan and other office in
Rome.
About 100 employees
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Some of our Clients:
Automotive
FinancialServices
Retail &E-commerce
Entertainment& Travel
Hi-tech
Fashion& Sport
Pharma &Healthcare
PA &Utilities
Food &Beverage
Telco
39 %
19 %
13 %
Data show the weight in percentage of the first three verticals in 2015 DigiTouch Group’ Clients portfolio 2015.
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We have at our disposal owned platforms, integrated with the worldwide technological
excellences:
• Our technological architecture is unique in Italy thanks to relevant development efforts;
• Our optimization tools are the result on one hand of years of experience and innovation and on the
other hand of the integration with all the Italian web.
Mobile SSP
OwnedTechnology
OwnedTechnology
IntegratedTechnology
Co-OwnedTechnology
PERFORMANCEOnly with technologies optimization is
possible to grant higher and cost-effective
performance.
INNOVATIONWe constantly take care of R&D tools able to
improve our client’s advertising campaigns’
performance.
THE PILLARS OF OUR TECHNOLOGICAL PLATFORM’S ARE:
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Source: Osservatorio Internet Media Politecnico of Milan @IAB Forum, December 2015
Note: *data pre-final balance
+11,5%
+13,7%
+13,3%
+11,6%
+14,1%
+11,6%
+10,8%
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Mobile advertising turnover in Italy reached 463 million of Euros in 2015. The growth yoy is +53%. The weight of mobile advertising over the internet media advertising in 2015 Was 21% compared to the 15% of the previous year.
*The value of mobile advertising here expressed does not include
sms advertising
462
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FY-2014Pro-forma
∆%Pro-forma
FY-2015Pro-forma
EBITDA
REVENUES
EBIT
EBT
of the Group
NET RESULT
DIGITOUCH GROUP CONSOLIDATED AND RECLASSIFIED PROFIT AND LOSS
Data in million of €
NOTE: Net Result decrease because of large amortization mainly coming from acquisitions completed during the last two years
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∆ 2014-201531 Dec
2015
31 Dec
2014
FIXED CAPITAL
NET INVESTED CAPITAL
NET WORKING CAPITAL
NET ASSETS
NET FINANCIAL POSITION
Data in million of €
NOTE: Debts are connected to M&A operations and internal R&D
DIGITOUCH GROUP BALANCE SHEET CONSOLIDATED AND RECLASSIFIED
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Enhancement of the management team thanks to the acquired companies.
316 clients, of which 93% directGrowth: +89% yoyVertical industries: finance and retail.
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ACQUISITION:• Feb: TheBlogTV
Communities• May: MutuiperlaCasa.com• July: E3SET UP:• Sept: Autoandplus.com
CORPORATE DEVELOPMENT
ORGANIZATION
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CLIENTS5
Revenues: +75% yoyEBITDA: +70% yoy
Enlargement of the specialization from mobile and performance to big data.
BUSINESS VOLUMES2
Audiens platform:• Conclusion of the
technological development• Business launch of mobile
profiling service
TECHNOLOGY3
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DigiTouch Group
core business
will grow rapidly in 2016,
at least in line
with the market.
Existing clients media
budget increases 25-30%.
No incremental costs
High clients retention due to technology positioning and performance focusExisting clients
average value topped-up
also for tech and management fees
New clients acquired in
Q1 and multiple tenders
in Q2
Few clients budget with explosive growth (from €0.5 to over €5 million)
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INTERNATIONAL DEVELOPMENT
LIFT FROM AIM ITALIA TO STAR
DATA TECHNOLOGY
ENHANCEMENT
1 2 3
FINANCE AUDIENS GROWTH4
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First mover in mobile data
profiling and analytics platforms
market ( )
Top management with
outstanding track records in
digital market
Owner of innovative
technologies in digital
marketing, integrated with
worldwide excellences
Solid financial results with high margin and healthy financial position
The largest independent digital marketing player in Italy
Leader in mobile advertising market (+53% yoy)
Leader in performance advertising market
AMBITION!
+39 02 89295-100
www.gruppodigitouch.it/en
MediaMob | DigiTouch Agency | Performedia | E3 | Audiens | MutuiperlaCasa | Auto&Plus
Simone Ranucci Brandimarte
[email protected], mob.+39 335 7072440