Diageo win Cannes Lions for creativity win Cannes Lions for creativity Diageo and its agency...
Transcript of Diageo win Cannes Lions for creativity win Cannes Lions for creativity Diageo and its agency...
DiageowinCannesLionsforcreativity
Diageoanditsagencypartnerspickedupfourawards,includingtwogolds,attheprestigious63rdCannes
LionsFestival,theworld'sbiggestannualfestivalforthecreativecommunicationsindustry
London, 27 June 2016: Diageo, a global leader in beverage alcohol, along with its partner agencies iscelebratingfourhighprofilewinsforcreativity,includingtwogolds,onesilversand1bronzes,atthe2016CannesLionsInternationalFestivalofCreativitylastweek.TheGuinnessNeverAlonecampaigntriumphedatthisfestival,winningthreeprizes,aGoldinthenewGlassLionscategory;thisLionforChangecelebratesculture-shiftingcreativity.Entriesinthiscategoryneedtodemonstrateideasintendedtochangetheworld;thatisworkwhichsetsouttopositivelyimpactingrainedgenderinequality,imbalanceorinjustice.TheNeverAlonefilmalsowonaGoldFilmLionsinthealcoholicdrinkscategory,andabronzeintheEntertainmentLionsforvisualstorytelling.ThePimms‘GrabASeat,It'sPimm’sO'clock’campaignwithCaratalsowonasilverMediaLionsfortheuseofnewtechnology.SylSaller,ChiefMarketingOfficercommented:“”Webelieveourbrandshavetomakeapositivecontributiontotheworld,andtheNeverAlongcampaignisaterrificexampleofthis.ThenewGlassLioncategoryisespeciallyimportanttousasthereisnodoubtour brands can shift culture – whether it’s Smirnoff championing inclusivity, Johnnie Walker inspiringprogress or Guinness shining a light on peoplewho “Made ofMore”. We are so proud of our agencypartnerswhoshareourvisionanddoground-breakingworkthatmakesadifference.Thewinningcampaignsarehighlightedbelow:GuinnessNeverAlone,AMVBBDOLondonFilmLions(AlcoholicDrinks)-Prize:GoldEntertainmentLions(Talent:VisualStorytelling)-Prize:BronzePrize:GlassLions
TheNeveraloneTVadanddocumentarytoldthestoryofhowWelshrugbyplayerGarethThomas’teammatessupportedhimunquestioninglywhenhemadethebravedecisiontocomeout.A5-minutedocumentaryonYouTubetoldhiswiderlifestory,narratedinGareth’sownwords.ThespotwasplayedaroundRWCgames,andlaunchedalongsidetheYouTubedocumentaryoneweekbeforethetournamentstarted.
GrabASeat,It'sPimm’sO'clock,CARATLondonMediaLions(UseofNewTechnology)-Prize:Silver
Imaginewalkingoutofabusystationlookingfortheidealplacetogoforadrink.TohelpguideconsumersandprimethemfordrinkingPimm’s,anewdatastreamwascreatedfromsensorsinstalledinbarsandpubswhichunderstood-inrealtime-howmanyseatswereavailableinanearbypubgardenorinside.Thissensorfeddataintoadigitaloutdoorcampaignwhichserveddynamic,localisedcreativethathelpedthirstyconsumersfindaseatinthesun,orinsideifitwascloudytoenjoyaPimm’sandLemonade.