Hubreport Cannes Lions day

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HUBinstitute.com CHAPTER 1 #HUBLIONS TRENDS FROM CANNES LIONS 2015

Transcript of Hubreport Cannes Lions day

Page 1: Hubreport Cannes Lions day

HUBinstitute.com

CHAPTER 1#HUBLIONS

TRENDS FROM CANNES LIONS 2015

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CANNES  LIONS  2015  World’s  most  famous  event  dedicated  to  Creativity  and  Innovation

Trends analysis from Cannes Lions 2015 by the HUB Institute �2HUB REPORT

Created   in   1954   as   the   International   Advertising   Film  Festival  in  Italy,  the  festival  changed  its  name  with  the  print   apparition   and   was   renamed   the   International  Film   Festival.   Then,   the   number   of   categories   rapidly  increased  and  the  festival  took  finally  the  name  of  the  “Cannes   Lions   International   Festival   of   creativity”.  Cannes   Lions   define   the   future   trends   by   rewarding  innovation  and  creativity  

The  Hub  Institute,  a  digital  think  tank  based  in  Paris,  is  bringing   to   light   the   main   creative   and   innovative  trends  and  ads   from  this  amazing  event,   thanks   to   its  on-­‐site  experts.  

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CANNES  LIONS  2015  World’s  most  famous  event  dedicated  to  Creativity  and  Innovation

Trends analysis from Cannes Lions 2015 by the HUB Institute �3HUB REPORT

1.  CREATIVITY  AND  HEALTH

2.  DATA  INSPIRED  CREATIVITY

The  rise  of    Health  Tracking  Technology,  part  of  new  creativity  value

Harnessing  the  science  of  data  with    the  art  of  advertising

The  next  frontier  between  Human  &  Machine  Creativity  ?

3.  TECHNOLOGY  &  AI  :            FUTURE  OF  CREATIVITY  ?    

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What’s  new  in  2015  ?

CANNES  LIONS  2015  

Trends analysis from Cannes Lions 2015 by the HUB Institute �4HUB REPORT

The  Data  Creative  Lions  are  emerging.   The  category  is  intended  to  reward  the  creative  use  of  data.  This  new  category  reveals  that  the  communication  professionals  recognize  the  importance  of  greater  convergence  between  the  art  of  creativity  and  science  of  the  data.  

The  Glass  Lion  –  The  Lion  for  change  is  a  festival  novelty  .   The  award  aims  to  promote  a  more  positive  and  progressive  communication.  It  will  recognize  work  that  “implicitly  or  explicitly  addresses  issues  of  gender  inequality  or  prejudice”  

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The  2015  categories

CANNES  LIONS  2015  

Trends analysis from Cannes Lions 2015 by the HUB Institute �5HUB REPORT

BRANDED  CONTENT  &  ENTERTAINMENT

CREATIVE  EFFECTIVENESS

CYBER

DESIGN

FILM  CRAFT

DIRECT

INNOVATIONMEDIA

MOBILE

OUTDOOR

PR

PRESSE

PRODUCT  DESIGN

PROMO  &  ACTIVATION

RADIOTITANIUM  &  INTEGRATED

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#1. CREATIVITY & HEALTH

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The  story-­‐telling:  more  realistic  than  ever

The  way  of  communicating  evolves  

Trends analysis from Cannes Lions 2015 by the HUB Institute �7HUB REPORT

A  part  of  the  AMC  succes  show,  THE  WALKING   DEAD   is   at   2015   Cannes  Lions.   They   came   to   explain   the  reasons   for   the   success   of   a   show  that   kills   of   its   heroes   on   a   regular  basis.  

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The  story-­‐telling:  more  realistic  than  ever

The  way  of  communicating  evolves  

Trends analysis from Cannes Lions 2015 by the HUB Institute �8HUB REPORT

The  writers  created  complete  characters,  with  stories  and  particular  personnalities  

subject   to   evolutions.   That   is   how   they   created   an  attachement   to   the  brand.  They  then  developped  a  strong  attachement  to  the  transparency  of  their  contents.  One  can  understand  why  this  or  this  other  character  died,  there  is  a  

certain  logic  to  the  unfolding  of  the  story.    

Steven  Yeun  –  Glenn  dans  THE  WALKING  DEAD

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The  story-­‐telling:  more  realistic  than  ever

The  way  of  communicating  evolves  

Trends analysis from Cannes Lions 2015 by the HUB Institute �9HUB REPORT

The   story-­‐telling   is   pushed   to   the  maximum  of  realism.  This  narrative  technique   is   going   to   push   the  viewer   who   is   facing   the   death   of  its   favourite   characters   in   two  directions:  appreciation  or  reject.  

Équipe  THE  WALKING  DEAD  à  une  cérémonie  de  remise  de  prix

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BRAND  LOVEBrands  are  becoming  medias  to  catch  smart  data

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Build  a  place  in  your  clients  hearts

BRAND  LOVE  

Trends analysis from Cannes Lions 2015 by the HUB Institute �11HUB REPORT

People   are   facing   a   trumendous  amount   of   choice   options.   This  situation   makes   it   difficult   for  brands   that  wish   to   stand  out.  Yet,  when   looking   at   the   brands   that  manage   to   stay   the  most   relevant,  they  often  are  the  most  liked  ones.  The  emotional  attachement  plays  a  big   role   in   the   sustainability  of   the  brand.   It’s   going   to   encourage  people   to   stay   loyal   and   therefore  the  brand  to  survive.  This,  at   least,  is  one  of  the  big  tendencies  of  this  years  Cannes  Lions.  

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Case  1  :  3D  impression  for  visually  impaired  soon  to  be  mothers

BRAND  LOVE  Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

HUGGIES The   diaper   brand,   3D   printed   the   images   of   the  first   ultrasound   of   visual   impaired   women.   The  brand  offers  a  spot  full  of  love  and  sensivity.  

Trends analysis from Cannes Lions 2015 by the HUB Institute �12HUB REPORT

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Case  2  :  Technology  puts  to  the  service  of  Alzheimer  patients  

BRAND  LOVE  Trends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �13

SAMSUNGIn  Tunisia,  Samsung  developped  an  app,  The  backup  Memory,  to  help  patients  remember  their  close  ones.  The  app  allows  them  to  exercize  their   memory   and   therefore   to   slow   the   progression   of   Alzheimers  down.  

HUB REPORT

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BRAND  PURPOSEBrands  are  becoming  medias  to  catch  smart  data

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Case  1  :  I  touch  myself,  to  detect  breast  cancer

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �15

CANCER    COUNCIL

The  1990  hit  of  the  Divinyl’s  is  being  used  as  the  anthem  for  breast  cancer.  The  Cancer   Council   for   New   South   Wales     in   Australia   wanted   an   impactfull  campaign.   The   purpose   was   to   encourage   the   self   detection   of   suspiscious  masses   in  breasts   in   the  early   stages.  Deployed  on  all  Australia,   the   campaign  touched  47%  of  the  countries  women.  

HUB REPORT

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Case  2  :  Cartoons  designed  and  adapted  for  sick  children

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �16

GRAACCTo   encourage   children   with   cancer   integration,   around   40   cartoon  characters  where  drawn  bald.  The  bald  cartoons  episodes  where  then  broadcasted  on  the  Brazilian  TV.  Children  with  cancer  where  able  to  gain  back  their  self-­‐confidence.  

HUB REPORT

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Case  3  :  A  doll  to  learn  to  where  sunblock

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �17

NIVEAOn  the  beaches  of  Rio  de  Janeiro,  Nivea  distribute’s  dolls  that  reacted  to  UV  light  to  kids.  They  become  red  when  they  are  exposed  to  the  sun  without   sunscreen.   Nivea   is   raising   awareness   among   kids   to  understand  the  importance  of  sun  block  in  that  way.  

HUB REPORT

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Case  4  :  Enabling  a  tattoo  artist  to  detect  skin  cancer

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �18

SOL  DE  JANEIRO

The   brazilian   youth   sunscreen   brand   Sol   de   Janeiro,   decided   to  advertise  on   the  detection  of   skin   cancer.   The  brand  offered  brazilian  tattoo  artists  to  get  trained  by  doctors  to  recognize  the  early  stages  of  skin   cancer.   They   then   received   a   certification,   the   project   was   also  available  online.  

HUB REPORT

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Case  5  :  Disease  seen  through  the  eyes  of  children  

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �19

NOEMIEThe   french   association   Noémie   is   working   on   the   integration   of  handicaped  people.  They  created  a  video  which  is  putting  forward  the  perception  differences  between  adults  and  children,  with   the  help  of  the  french  agency  Léo  Burnett.  

HUB REPORT

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Case  6  :  Every  girl  must  be  proud  of  its  body

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �20

SPORT  ENGLAND

This  girl  can  campaign  was  launched  by    Sport  England  to  encourage  women   to   transcend   the   cultural,   barriers   and   practice   sports  regarding   the   critics.   The   campaign   was   accompanied   with   a   social  media  action,  a  website  and  a  video.  

HUB REPORT

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Case  7  :  A  fish  to  prevent  from  iron  lack  in  a  body

BRAND  PURPOSETrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �21

LUCKY    IRON  FISH

In  Cambodia,  where  6  Million  people  are  suffering  from  iron  deficiency.  The  lucky  fish  company  created  an  iron  fish  that  people  can  cook  with.  The  fish,  which   is  manufactured  thanks  to   local  support,  can  bring  up  to  75%  of  someones  daily  needs  in  iron.  

HUB REPORT

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#2. CREATIVITY & DATA

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_Accelerate  your  digital  leadership

“DATAIS  THE  NEW  SOURCE  OF  CREATIVITY”  

Cannes  Lions  2015

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THE  RISE  OF  SMART  ROOMSBrands  are  becoming  medias  to  catch  smart  data

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More  and  more  brands  and  agencies  are  equipping  themselves  of  smart  rooms

Do  you  have  your  own  smart  room  ?

Trends analysis from Cannes Lions 2015 by the HUB Institute �25

The  new  Social  Hub  of  Orange  opened  in  April  2015

HUB REPORT

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What  is  a  newsroom  ?

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A  NEWSROOM  IS  A  PLACE  OF  REAL  TIME  INSIGHTS  AND  IDEAS  

MULTI-­‐SKILLS  TEAM

HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute

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Making  your  brand  a  real  media  

Do  you  have  your  own  smart  room  ?

Trends analysis from Cannes Lions 2015 by the HUB Institute �27

The  room’s  objectives  is  to  monitor  data  and  news  in  real-­‐time  to  analyze  your  earned  media  and  produce  

content  in  response

HUB REPORT

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The  Ephemeral  Cannes  Lions  2015’s  newsroom

The  Havas  Socialize  Newsroom  

Trends analysis from Cannes Lions 2015 by the HUB Institute �28HUB REPORT

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Real-­‐time  marketing

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WE  HAVE  DEFINITELY  ENTERED  THE  REAL  TIME  ERA

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THE  REAL  TIME  ERA

Trends analysis from Cannes Lions 2015 by the HUB Institute �31

We  have  entered  the  Real  time  marketing  era.    A  brand  has  always  to  be  present  for  the  connected  consumer.  It  has  become  a  way  of  thinking  and  a  philosophy.  

Real-­‐time  is  the  convergence  of  search,  social,  real-­‐time  content  production  and  distribution.

HUB REPORT

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The  newsjacking  trend  is  spreading  

THE  REAL  TIME  ERATrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

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Newsjacking  :  Using  real  time  to  create  content    

HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute

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Case  1  :  Promo  &  Activation  “Grand  prix”  2015

THE  REAL  TIME  ERA

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VOLVOWhenever   you  watch   a   car   commercial   broadcasted   on   TV   ,   you   can  tweet   with   the   hashtag   #VolvoContest   to   tell   Volvo   who   they   think  deserves   a   brand   new   Volvo   XC60.   All   eligible   tweets   will   receive   a  response   from  Volvo,   and  each  person  must   then   tell  why  his   or   her  nominee  was  chosen.  

HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute

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THE  CANNES’s  GREGATOR’  FOR

THE  REAL  TIME  ERA

Trends analysis from Cannes Lions 2015 by the HUB Institute �34

The  Cannes  Social  Pulse    a  real-­‐time  feed  of  Twitter  and  Instagram  posts  about  the  Groupe’s  activity  around  the  event.    

The  Cannes  Radar  a  collection  of  the  most  popular  trending  topics  and  news  stories  from  the  festival  

The  Cannes  Reader  will  group  together  all  the  stories  about  the  advertising  network.  Finally,  Awards  Central  will  showcase  all  the  network’s  big  wins  in  one  place.  

http://www.publicisgroupeatcannes.com/

THE  FESTIVAL’S  SOCIAL  AND  ONLINE  CONTENT

HUB REPORT

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Harnessing  the  science  of  data    with  the  art  of  advertising

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DATA  INSPIRED  CREATIVITY

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Cannes  adds  Creative  Data  Lions  to  2015  Awards

DATA  INSPIRED  CREATIVITY

Trends analysis from Cannes Lions 2015 by the HUB Institute �36HUB REPORT

Dentsu’s  Creativity  in  the  Age  of  Data  session

"The  Lions  Innovation  Festival  will  highlight  how  data  and  technology  can  be  powerful  catalysts  for  creativity."       Philip  Thomas,  CEO  -­‐  Cannes  Lions

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Can  data  really  be  creative  ?  Confluence  of  Data,  Tech  and  Emotion  

DATA  INSPIRED  CREATIVITY

Trends analysis from Cannes Lions 2015 by the HUB Institute �37HUB REPORT

Dentsu’s  Creativity  in  the  Age  of  Data  session

Creative  work  is  the  most  successful  when  there  is  a  higher  purpose  and  can  change  the  world.    

Data  has  the  ability  to  help  maketers  and  people  creating  more  emotional  content.  Tomorow,  sensors  will  be  everywhere  and  everything  will  be  driven  by  data.    

Data  makes  marketing  better  and  enhanced  creativity  !

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Case  1  :  Use  of  real  time  data  to  improve  everyday  life

DATA  INSPIRED  CREATIVITYTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �38

EL  HUECO    TWITERO

A  connected  device  was  installed  inside  the  potholes  on  the  most  damaged  streets  in  the  city.  Every  time  a  car  runs  over  one  of  the  devices,  a  complaining  tweet  is  send  to  the  Department  of  Public  Works’  Twitter  account  in  order  to  encourage  them  to  make  some  roadworks.

HUB REPORT

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Case  2  :  Creative  data  visualisation  for  an  historical  commemoration

DATA  INSPIRED  CREATIVITYTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �39

HONDAInternavi  is  a  data  anylsis  software  loaded  on  every  Honda  car.  Its  ancestor  was   used   when   Ayrton   Senna   realized   the   fastest   lap   of   Japan’s   Formula  One  Grand  Prix.  Honda  used  those  datas  to  recreate  this  famous   lap  using  sound  and  lights.  A  way  to  create  a  bond  between  history  and  the  present.

HUB REPORT

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Case  3  :  Sound  data  visualization  for  a  better  immersion

DATA  INSPIRED  CREATIVITYTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

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THALYSThalys  created  three  interactive  billboards.  Each  billboard  represented  a  city,  and  each  was  host  to  more  than  1000  unique  sounds  from  that  city.  Pedestrians  were  invited  to  plug  in  with  their  personal  headphones  and  start  exploring.  

HUB REPORT Trends analysis from Cannes Lions 2015 by the HUB Institute

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Case  4  :  “Knowledge  is  the  first  step  on  the  way  to  progress”

DATA  INSPIRED  CREATIVITYTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �41

GOODSponsored  by  Progressive,  GOOD  Magazine  launched  a  vertical  of  data  driven  infographics  that  break  down  complex  issues  from  health  to  global  warming  with  solid  reporting  and  inspired  design.

HUB REPORT

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Case  6  :  Using  data  to  improve  security

DATA  INSPIRED  CREATIVITYTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �42

CLEVER BUOY

Optus’s  ‘Clever  Buoy’  campaign  saw  M&C  Saatchi  win  the  award  in  the  mobile  category.  A  marketing  campaign  for  a  device  designed  to  prevent  shark  attacks  in  Australia.  

HUB REPORT

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The  next  frontier  between  Data  &  Creativity  ?

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TECHNOLOGY  &  AI

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TED-­‐RNNA  Recurrent  Neural  Network  trained  on  all  existing  TED  Talk  Transcripts.  The  model  outputs  machine  generated  TED  Talks,  spoken  by  a  text-­‐to-­‐speech  system.  All  text  is  generated  by  a  Recurrent  Neural  Network  and  voice  is  genated  with  Text-­‐To-­‐Speech  Synth

Case  1:  Machine  generated  TED-­‐Talks

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �44HUB REPORT

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MarI/O by  SthBling

Case  2  :  The  learning  Ai  wich  attempt  to  master  Mario  Kart

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �45

Seth  Bling  created  Marl/O,  a  neural  network  .  This  AI  attempted  to  master  the  Nnitendo  Mario  Kart  game  on  its  own  via  a  process  of  trial  and  error,  learning  how  to  navigate  the  track  and  deal  with  other  racers.

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Case  3  :  Building  a  deeper  understanding  of  images

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �46

Artificial  Neural  Networks  have  spurred  remarkable  recent  progress  in  image  classification  and  speech  recognition.

INCEPTIONISMGOOGLE  RESEARCH

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GOOGLE  CARDBOARD

Google  topped  the  Mobile  category  at  Cannes  Lions  for  Google  Cardboard.  The  object  is  a  simple  virtual  reality  platform  developed  featuring  a  fold-­‐out  carboard  mount  for  a  mobile  phone.  The  simplicty  and  pleasant  low-­‐tech  DIY  VR  pleased  the  jury  of  the  Lions

Case  4  :  Virtual  Reality  by  expanding  the  possibility  of  mobile

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �47HUB REPORT

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PEPPER  HACKER

Technology  has  hijacked  family  dinnertime.  So  to  help  bring  families  together  for  dinner,  Dolmio  created  the  Pepper  Hacker.  It  cracks  pepper,  shuts  down  TVs,  wipes  out  WiFi  and  disables  mobile  devices.

Case  5  :  Technology  hijacking  to  offer  new  (un)connected  experience

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �48HUB REPORT

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WHISKASWhiskas  launched  CATSTACAM,  an  Instagram  enabled  cat  camera  to  let  cats  take  photos  from  their  point  of  view  and  post  them  directly  to  their  own  instagram  account.  The  owner  may  chat  with  a  Whiskas  expert  for  a  better  understanding  of  their  animal’s  behaviour.  

Case  6  :  When  cats  post  their  own  photos  to  Instagram

TECHNOLOGY  &  AITrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �49HUB REPORT

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#3. CREATIVITY & TECHNOLOGY

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_Accelerate  your  digital  leadership

“UNLOCKING  THE  POWER  THAT  TECHNOLOGY  CAN  BRING.”  

Cannes  Lions  2015

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TECH  ADVERTISING  REVOLUTIONTechnology  is  fundamentally  changing  how  advertising  is  created,  bought  and  sold

Trends analysis from Cannes Lions 2015 by the HUB Institute HUB REPORT

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THIS  YEAR  the  Ad  Tech  companies  are  central  to  the  Cannes  Lions

Talking  about  a  “seismic”  and  “tectonic”  transformation

Trends analysis from Cannes Lions 2015 by the HUB Institute HUB REPORT

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Technology  helps  us  to  think  outside  the  box  and  to  build  brillant  ideas.  

TECH  ADVERTISING  REVOLUTION

Trends analysis from Cannes Lions 2015 by the HUB Institute HUB REPORT

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Technology  has  become  a  playground  for  imagination

TECH  ADVERTISING  REVOLUTION

Trends analysis from Cannes Lions 2015 by the HUB Institute �55

Augmented  reality

Eye  traking  technology

Movement  sensors

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Case  1  :  An  interactive  experience  on  Youtube  with  just  an  “R”

TECH  ADVERTISING  REVOLUTIONTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

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HONDATo  promote  its  new  Honda  Civic  R,  the  autmotive  brand  created  a  unique  interactive  experience  on  YouTube.  The  spot  enables  the  viewer  to  switch  between  two  stories  that  highlight  the  Civic  and  its  sport  version,  by  tapping  on  the  «  R  »  touch  on  the  keyboard.

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Case  2  :  using  technology  to  feel  the  product

TECH  ADVERTISING  REVOLUTIONTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

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COCA  COLA  ZERO

Coca  Cola  Zero  realized  the  first  drinkable  campaign  ever.  Based  on  the  insight  that  no  one  really  knows  the  taste  of  the  drink,  the  brand  launched  a  drinkable  billboard  but  also  print,  retail  versions.  By  using  Shazam  on  mobile,  an  animation  will  enable  viewers  to  get  a  voucher  for  a  free  bottle.

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Case  3  :  Unbelievable  Bus  Shelter

TECH  ADVERTISING  REVOLUTIONTrends  analysis  from  Cannes  Lions  2015  by  the  HUB  Institute  

Trends analysis from Cannes Lions 2015 by the HUB Institute �58HUB REPORT

PEPSI  MAX Pepsi  Max  realized  an  augmented  reallity  bus  shelter  billboard  to  make  pedestrians  live  an  extraordinary  experience.  

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Case  4  :  iBeacon  Tech  at  Cannes  Lions

TECH  ADVERTISING  REVOLUTION

Trends analysis from Cannes Lions 2015 by the HUB Institute �59HUB REPORT

Some  iBeacons  have  been  installed  throughout  the  festival  to  offer  a  variety  of  customized  interactive  experiences  and  real-­‐time  information  to  participants.  

"Around  Me  Enhanced”gives  a  list  view  of  nearby  attendees  who  are  also  using  the  app,  as  well  as  venues  and  events.  LinkedIn  integration  shows  first  degree  connections  in  the  area,  while  attendees  can  add  new  relationships  through  Cannes  Connect.

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