COMPANY PRESENTATIONDI CAPIRE MARKET INTELLIGENCECOMPANY PRESENTATIONDI CAPIRE MARKET INTELLIGENCE

JULY2013

INTRODUCTIONINTRODUCTION

Dear Sir / Madam,

We appreciate the opportunity to send our company’s

presentation.

In the following pages we present our methodologies of market In the following pages we present our methodologies of market

research as well our areas of expertise in quantitative and

qualitative studies.

Please, let us know if there are any questions.

Best regards,

Andréa CosttanziAndréa Costtanzi Marcelo DriussoMarcelo Driusso

ABOUT DI CAPIRE…ABOUT DI CAPIRE…ABOUT DI CAPIRE…ABOUT DI CAPIRE…

ABOUT USABOUT US

Our main goal is to understand Our main goal is to understand

people and social events that may people and social events that may

Di Capire Market IntelligenceDi Capire Market Intelligence is a full service market research institute market research institute

whose primary purpose is the understanding of people from several

angles.

influence their lives.influence their lives.

Therefore, we believe that we can

help organizations to develop their

products, services and brands.

WHAT DO WE BELIEVE?WHAT DO WE BELIEVE?

Understanding people and the social events that influence their livesUnderstanding people and the social events that influence their lives is the

first step towards innovation and development of products, services and innovation and development of products, services and

brandsbrands.

Di Capire To Understand

WHAT DOES INSPIRE US?WHAT DOES INSPIRE US?

“The nature of people does not fit into any certainty. The reality is not present in

the output nor on the arrival, it is actually revealed to us amidst the path”.

Guimarães Rosa (Brazilian Writer)

InterviewInterviewPerceptionPerceptionFeelingFeelingShoppingShopping

Super OrganicSuper OrganicUnderstandingUnderstanding

PeoplePeopleSocial EventsSocial Events

KnowKnowDiscoverDiscover

InterviewInterview

ResearchResearch

CultureCulture

HabitsHabits

ParentsParents

FriendsFriends

FamilyFamily

ColleaguesColleaguesAcquaintancesAcquaintances

WorkWork

ClubClub

SchoolSchool

Super OrganicSuper Organic

OUR VIEWOUR VIEW

"Mankind is the result of the cultural environment in which we were socialized. It is heir to

a long cumulative process that reflects the knowledge and experience gained by many

preceding generations. The proper and creative handling of this cultural heritage

enables innovation and inventions "

Roque de Barros Laraia (Brazilian Anthropologist)

Applied comprehension:Applied comprehension:Applied comprehension:Applied comprehension:

•• Comprehension with purposeComprehension with purpose

•• Focused investigationFocused investigation

•• Understanding that generates knowledgeUnderstanding that generates knowledge

•• Understand to take actionUnderstand to take action

•• Understand to innovateUnderstand to innovate

OUR PRACTICEOUR PRACTICE

We believe that the applied comprehensionapplied comprehension does not only consist of the

integration of specific information about the businesses and its consumer

market.

The applied comprehensionapplied comprehension is the result

of observation and understanding of

perceptions, discoveries, ideas, thoughts,

points of view, behaviors, contradictions,

values , dreams and life stories that reflect

the diversity and complexity of human the diversity and complexity of human

beingsbeings and directly impact on their way

of seeing, feeling and consuming brands, seeing, feeling and consuming brands,

products and servicesproducts and services.

ABOUT OUR WORK…ABOUT OUR WORK…ABOUT OUR WORK…ABOUT OUR WORK…

OUR WORKOUR WORK

WORKING TO GENERATE WORKING TO GENERATE APPLIED COMPREHENSION TO APPLIED COMPREHENSION TO

BUSINESSESBUSINESSES!!

How do we do what we say?How do we do what we say?

In order to accomplish our goals we focus on the In order to accomplish our goals we focus on the

problem to be solved, not the methodology to

be used.

That means we do not divide the world by

qualitative or quantitative methodologies. In fact,

we propose the use of the methodologies solely

or combined according to the needs of each

study.

METHODOLOGIESMETHODOLOGIES

Group InterviewsGroup Interviews

• Focus Groups Interviews

•Mini Groups – MFGI

• Duals / Triads / Tables

Ethnographic ApproachEthnographic Approach

Digital ResearchDigital Research

• Qualitative Approach

• Quantitative Approach

Shopper UnderstandingShopper Understanding

• Observational studies

•Mystery Shopper

• In Home Visits – IHV

• In Store Visits – ISV

• Shop Along – SHA

• Ethnographic studies

InnovationInnovation

• Consumer Immersion

Experience – CIE

• Semiotic Analysis

• Behavioral Neuroscience

• Biocultural Evaluation of

Consumption

BUSINESS SEGMENTSBUSINESS SEGMENTS

AUTOMOTIVEAUTOMOTIVEFINANCIAL FINANCIAL FAST MOVING FAST MOVING CONSUMER CONSUMER

ELETRONICSELETRONICS

SERVICESSERVICES

HEALTH CARE HEALTH CARE

CONSUMER CONSUMER GOODSGOODS

REAL STATEREAL STATE SOCIAL SOCIAL

RESEARCHRESEARCH

BUSINESS TO BUSINESS TO

BUSINESSBUSINESS

QUALITY ASSURANCEQUALITY ASSURANCE

• Searching for reliable results through transparency

and excellence in our processes;

Di Capire Market IntelligenceDi Capire Market Intelligence aims to carry out research projects based on

respect to people and continuous search for quality. In order to achieve this

we adopt the following premises:

• Continuous improvement through clear

specifications, alignment of purposes, systematic

monitoring of the project and continuous feedback

on your progress;

• We follow the ethical standards of the Brazilian

Association of Research Companies (ABEP) and the

World Association Research (ESOMAR).

ABOUT US…ABOUT US…ABOUT US…ABOUT US…

PARTNERSPARTNERS

ANDRÉA COSTTANZIANDRÉA COSTTANZI

• Graduated in marketing and post graduated in market research from

the University of São Paulo/USP.

• More than 10 years of solid experience in the market research industry.

MARCELO DRIUSSOMARCELO DRIUSSO

• Graduated in business administration from PUC/SP, post graduated in

marketing from FGV/SP and master’s degree in social sciences from

the University of São Paulo/USP.

• More than 10 years of solid experience in the market research industry.

• Professor of market research at the SENAC MBA’s Program.

ASSOCIATED TEAMASSOCIATED TEAM

JONATHAN LUKE HANNAYJONATHAN LUKE HANNAY

• Graduated in Anthropology from Columbia University.

• Professional expertise in social research and social development in

non-profit organizations: United Nations – UN; ABC Trust; CARF UK/

ACER Brasil.

ALESSANDRO ZITO GOMESALESSANDRO ZITO GOMES

• Graduated in Statistics from UFSCAR and post graduated in business

administration from FGV/SP.

• Extensive professional experience in financial companies and market

research institutes.

ACER Brasil.

CONTACTCONTACT

Business OfficeBusiness Office

Rua Vergueiro 1.353 cj712 Torre Norte

Vila Mariana, São Paulo, SP

+55 (11) 96307 – 0853

+55 (11) 2866 – 2888

InternetInternet

www.dicapire.com.br

www.facebook.com/dicapirebrasil

@dicapirebrasil

dicapire@dicapire.com.br

BEST REGARDS!BEST REGARDS!BEST REGARDS!BEST REGARDS!