Di 101 Training Uk
-
Upload
james-poulter -
Category
Technology
-
view
609 -
download
0
Transcript of Di 101 Training Uk
![Page 1: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/1.jpg)
Social Media + Digital Marketing = Word of Mouth
Digital Influence 101
![Page 2: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/2.jpg)
01 Why Does Social Media Matter?
![Page 3: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/3.jpg)
Some BIG Figures.
• 684,000,000 - the number of visitors to Wikipedia in the last year
• 412.3 years - length in time it would take to view all content on YouTube (March 2008)
![Page 4: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/4.jpg)
Some BIG Figures.
• 77% - percentage of active Internet users who read blogs
• Number of tweets to date http://popacular.com/gigatweet/
![Page 5: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/5.jpg)
A Sellable Product For All Clients
• By being able to offer a basic low investment package of social media mapping and blogger engagement, we can build clients’ understanding of digital’s importance for their brands.
![Page 6: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/6.jpg)
Our approachENGAGING
• Co-creation Program me Design & Management
• Live Community Events
• Video Content: Viral, Episodic, Broadband Channels
• Community Design & Management
• Blogger & Influencer Engagement Programs
• Social Network Activation
PLANNING
• Influencer Engagement Plans
• Network Maps• Visibility Plan
LISTENING
• Conversation Snapshots
• Live Listening Posts• Crisis Monitoring
![Page 7: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/7.jpg)
Our promise: amplification
Awareness
Consideration
Engagement
Loyalty
Conversion
Make people aware of brand, product or issue
Educate people and begin to demonstrate the relevance
Get people involved through spending time and interactions.
Motivate people to openly support you, contribute something, share WOM
Convert people to Promoters & loyal customers
Viral videos, games, display advertising, blog outreach, SEO plus
Brand Web sites, syndicated content, new media desk & room, social media outreach
Brand Web sites, contests, blogs, games, social network participation.
Blog summits, Blogs, vlogs, social network groups, blogger relations. Share-able programs
Fan activation centers, co-creation programs, communities
Communication Goal Potential Tactics
![Page 8: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/8.jpg)
WHY?
![Page 9: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/9.jpg)
FreeMantle Media – Radian6 Snapshot
![Page 10: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/10.jpg)
FreeMantle Media – Radian6 Snapshot
![Page 11: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/11.jpg)
FreeMantle Media – Radian 6 SnapShot
![Page 12: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/12.jpg)
FreeMantle Media – Radian 6 SnapShot
![Page 13: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/13.jpg)
Lexis Nexis – Radian 6 Snapshot
![Page 14: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/14.jpg)
Lexis Nexis – Radian 6 SnapShot
![Page 15: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/15.jpg)
Lexis Nexis – Radian 6 Snapshot
“I believe both are great resources for Legal researching. I haven’t dealt with West Law as of yet, but Lexis Nexis is awesome! The site is updated constantly, you can find anything!” – Yahoo Answers
![Page 16: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/16.jpg)
Costing It Up
• We can provide a live listening post using Radian 6 + Technorati and Google Blog Searching on a monthly basis.
• Cost: £7500 Per Month.– Based on a Live Listening post set up for 3 different
categories on Radian 6 (e.g. 1. Brand, 2. Topic, 3. Competitors)
– 50 Hrs Per Month for an Acc. Mgr/ Acc. Exec.
![Page 17: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/17.jpg)
![Page 19: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/19.jpg)
![Page 20: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/20.jpg)
![Page 21: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/21.jpg)
![Page 22: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/22.jpg)
(Dell deals Twitter screen)
![Page 23: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/23.jpg)
Media (Consumer Generated & New Media)
Social Networks
Broadband Media
SearchSyndication & Delivery Multimedia
Sharing
![Page 24: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/24.jpg)
02 What’s so hard about influencer outreach?
![Page 25: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/25.jpg)
Best Practice Blogger Engagement
1. Do Your Homework
2. Engage. Don't Pitch.
3. Write The Perfect Email.
4. It's Not Their Day Job.
5. Follow The Code
![Page 26: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/26.jpg)
Simple Reach•Page Impressions•Visits, Unique Visitors•Emails opened, click-throughs•Videos viewed, audio plays
Search Visibility•Higher search results•Greater search results “share”•3rd party results
ReachWord of Mouth•Number of Mentions, Posts, Comments•Tone: Positive, Negative, Neutral•Conversation Index•Recommendations•Mentions-per-user•Send This To A Friend•Inbound links
Site Activity•Time spent on site•Number of Interactions
Engagement
•Sales•Subscription•Registration
Conversion
Measurement Ingredients
![Page 27: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/27.jpg)
What should I do immediately?
![Page 28: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/28.jpg)
• Save Time . . . RSS Reader
• Network 24/7 . . . LinkedIn
• Bookmarking 2.0 . . . del.ico.us
• Claim Yourself . . . Facebook
![Page 29: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/29.jpg)
![Page 30: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/30.jpg)
![Page 31: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/31.jpg)
![Page 32: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/32.jpg)
![Page 33: Di 101 Training Uk](https://reader035.fdocuments.us/reader035/viewer/2022070521/58ef52251a28abfc1c8b4571/html5/thumbnails/33.jpg)