…And the Earth Did Not Devour Him: They’ve Got Something to Lose FeracoSFHP 19 March 2008.
Devour your competition building the best web site
-
Upload
internet-merchants-association -
Category
Documents
-
view
312 -
download
4
description
Transcript of Devour your competition building the best web site
![Page 1: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/1.jpg)
Devour Your Competition: Building the Best Web Site
Rick Wilson President/COO Miva Merchant
ASD/IMA March 2013 – Las Vegas, Nevada
![Page 2: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/2.jpg)
Devour Your Competition:Building The Best Web Site
New Features That Are Must Haves In 2013
![Page 3: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/3.jpg)
What is the New Normal?
UtilityUsability Desirability
![Page 4: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/4.jpg)
Must Haves Concepts in 2013
Utility• Functional• Easy to Use• Helpful
Usability• Intuitive• Focused• Effective
Communication
Desirability• Seductive• Impressive• Social
More Information: http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u
![Page 5: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/5.jpg)
What does this look like?
Utility• Functional
• 2013 Must Have Features
• Easy to Use• Analytics Tools
• Helpful• Product
Comparisons
Usability• Intuitive
• Multi-Device Design
• Focused• Navigation & Search
• Effective Communication
• Optimized Checkouts & Page Direction
Desirability• Seductive
• Enhanced Product Pages
• Community• Social Media & SEO
• Impressive• Product Reviews
![Page 6: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/6.jpg)
USABILITY
• Intuitive• Focused• Effective
![Page 7: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/7.jpg)
Intuitive Usability:Multi-Device Design
• Store interfaces need to be usable as a whole
• Mobile vs. RWD• There is an increasing
demand• *Mobile design is not
for everyone.
![Page 8: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/8.jpg)
Intuitive Usability:Multi-Device Design
![Page 9: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/9.jpg)
Focused Usability:Navigation - Traits
• Functionally Easy to Use• Understandable
Hierarchy• Consistent Location
Example: HealthChemist.co.nz
![Page 10: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/10.jpg)
Focused Usability:Navigation - Features
Breadcrumbs
“Speaking” Block Navigation
Drop Down, Fly-out, & Mega Menus
![Page 11: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/11.jpg)
Focused Usability:Advanced Search
• Emphasize Search• Auto-Complete• Search Facets• Searching Categories• Sorting & Pagination
Options
Example: FirstPlaceParts.com
![Page 12: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/12.jpg)
Effective Usability:Optimized Checkouts
• Optimize the Checkout• Enhancing Checkout
– Mini Basket– Shipping Estimator
• Multiple Step vs. Abbreviated Checkouts Don’t stop with just the checkout.
Contact forms, FAQs, and other important pages should be clear to navigate. Need Help?
Recommended Reading: http://www.mivamerchant.com/blog/a-definitive-guide-to-a-one-page-checkout-for-your-ecommerce-store
![Page 13: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/13.jpg)
UTILITY
• Functional• Easy to Use• Helpful
![Page 14: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/14.jpg)
Functional Utility:Key Features For 2013
• Mini Basket• Shipping Estimator• Smart Breadcrumbs• Category Pagination & Sorting• Category & Product Page Templates
![Page 15: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/15.jpg)
Functional Utility:Other Features To Consider
• Facebook Connect• Social Networking Buttons• Social Commerce• Blog Integration
![Page 16: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/16.jpg)
Easy to Use Utilities:For the Customer
• Category Quickview• AJAX Add to Cart• Notifications after
Actions
![Page 17: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/17.jpg)
Easy to Use Utilities:For the Store Owners
• Monitor Traffic• Track Sales & Conversion Rates• View Customer Checkout Flow• Track Searches• Test new features
![Page 18: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/18.jpg)
Helpful Utility:Helping the Customer
• Product Comparisons• Related Products• Detailed Category
Pages
![Page 19: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/19.jpg)
DESIRABILITY
• Seductive• Community• Impressive
![Page 20: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/20.jpg)
Seductive Desirability:Enhanced Product Pages
- Show Alternate Colors & Views - Product Zoom - Large Image Lightbox
![Page 21: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/21.jpg)
Seductive Desirability:Enhanced Product Pages
![Page 22: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/22.jpg)
Community Desirability:Social Media & Marketing
• Display your social networks• Be an active member in each social
community• Integrate Social Media
![Page 23: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/23.jpg)
Impressive Desirability:Product Reviews
![Page 24: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/24.jpg)
Review
Utility• Functional
• 2013 Keys• Mini Basket• Shipping Estimator
• Easy to Use• A/B Testing• AJAX Add to Cart
• Helpful• Product
Comparison
Usability• Intuitive
• Multi-Device Design• Mobile & Responsive
• Focused• Search
• Facets• Autocompletes
• Effective Communication
• Optimizing Checkouts
Desirability• Seductive
• Enhancing Product Pages
• Quality Images
• Community• Social Media
• Follow on Contact
• Impressive• Product Reviews
![Page 26: Devour your competition building the best web site](https://reader036.fdocuments.us/reader036/viewer/2022062307/5557b883d8b42a4a5d8b53e8/html5/thumbnails/26.jpg)
Sources• PR8 Update 7 & 8 Overview - http://www.mivamerchant.com/pr8-8-features• Test Early, Test Often - http://uxdesign.smashingmagazine.com/2008/01/31/10-principles-of-effective-web-design/ • Usability, Utility, Desirability - http://www.zurb.com/article/1128/the-3-elements-of-good-design-usability-u • Multi-Screen World - http://services.google.com/fh/files/misc/multiscreenworld_final.pdf • Top 100 Grossing E-Commerce Sites - http://baymard.com/checkout-usability/benchmark/top-100 • Essential E-Commerce Website Features -
http://sixrevisions.com/user-interface/e-commerce-website-features-tips-examples/ • 7 Inspirational Steve Jobs Quotes for Designers -
http://onthecloud.mycroburst.com/7-inspirational-steve-jobs-quotes-for-designers/ • Mobile Websites vs. Responsive Websites -
http://googlemobileads.blogspot.com/2012/07/mobile-websites-vs-responsive-design.html