Developing Business Practice –302BUS

Writing Successfully for your Studies and in

Business

Unit: 3 Knowledgecast: 1

In this Knowledgecast, we will:

• Analyse a range of learning styles and the factors that influence successful study

• Evaluate current academic, self marketing and personal skills and present a plan for the development of academic skills

• Use programme and module information to develop a personalised academic strategy

Module Learning Outcomes

Module OverviewUnit1 Developing as a learner

2 Working independently and with others

3 Academic writing4 Critical thinking, reading and taking notes

5 Using data in your studies

6 Business and management research

7 Career development strategies

8 Effective self marketing tools

9 Successful work experience

10 Personal Development Planning

Developing your writing skills to become:

• More competent about expressing yourself• More confident about expressing yourself

Allows you to:

• Communicate your point clearly • Communicate your meaning accurately• Create a good impression

Importance of Writing Successfully

A Simple Communication Framework

Sender Receiver Message Presentation

What’s your purpose?

• Inform

• Influence

• Impress

What are your strengths and weaknesses?

• Gather and use feedback to develop your skills

Think About The Sender

What are their needs?

• Identify their needs

• Clarify their expectations

• Identify specific requirements

Think About The Receiver

What are you communicating?

• A clear and concise message

• Illustrated appropriately

• Applies your knowledge when analysing a situation

Think About The Message

What does it look like?

• Clearly laid out

• Key terms highlighted

• Diagrams used effectively to illustrate meaning from data

• Summaries used for complex points

Think About Your Presentation

Developing Your Business Vocabulary

Active Vocabulary

Language you use regularly and with ease

Passive Vocabulary

Language you only understand when read in

context

1. Identify words used frequently in your subjects

2. Clarify specialist terms

3. Learn how words are used

3 Steps to Learn Your Vocabulary

1. Understand the meaning in their context

2. Write the words and their meaning down

3. Regularly use new words in their context

3 Steps to Develop Your Vocabulary

• Clear and concise

• One meaning

• Grammatically correct

An Effective Sentence

• One idea per paragraph

• One idea developed

• Paragraphs linked

An Effective Paragraph

Language to avoid includes:

• Colloquial (Slang)• Emotive• Repetitive• Rambling• Overly complex• Jargon

An Effective Style

Demonstrates deep learning by:

• Using new ideas, concepts, models, theories

• Explaining your learning to others

• Applying ideas to new situations

Why Use Written Assessments?

• In our next Knowledgecast, we will look at:

• Analyse a range of learning styles and the factors that influence successful study

• Evaluate current academic, self marketing and personal skills and present a plan for the development of academic skills

• Use programme and module information to develop a personalised academic strategy

What are we going to cover next?

In this Knowledgecast, we have:• Analyse a range of learning styles and the factors that influence

successful study– Identified 3 ways to develop and apply your active vocabulary

• Evaluate current academic, self marketing and personal skills and present a plan for the development of academic skills

– Adopted a simple framework to consider when planning any communication

• Use programme and module information to develop a personalised academic strategy

– Explained why written assessments are important in developing your learning skills

Knowledgecast Summary

• Developing your Argument

• Exploring Assessment Methods

• Regular Assignment 1 Check-In

Seminar

Examples of assessment types:

• Portfolio• Management Brief• Pitch• Debate• Peer Assessment• Group Presentation

Business Focused Assessments

Assignment Case Study

• What are your overall comments about each assignment?• What are the strengths of each assignment?• What are the weaknesses of each assignment?• Are they good assignments?

Finally, how you would feedback your comments to each student?

Group Activity