International Business Strategy

LON301BUS

Introduction to Strategy

Unit: 1 Knowledgecast: 1

Welcome

LECTURER NAME

Qualifications

Academic Experience

Professional Experience

Research Consultancy

• Demonstrate a sound appreciation of current strategic

management concepts.

Module Learning Outcomes

• “Strategy is the direction and scope of an organization over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations.” (Johnson & Scholes 2008:3)

What is Strategy?

• “A coordinated series of actions which involve the deployment of resources to which one has access for the achievement of a given purpose.” (White 2004:5)

What is Strategy?

What is Strategy?

Organisational Purpose

Strategy Context

Strategy Process Strategy Content

De Wit & Meyer (2004:5)

1. Articulation of business goals

2. Organisation of activity to achieve those goals

3. Translating business opportunity into outcomes such as sales, profit etc

Aims of Strategy

Strategic Management Elements

• Who is the strategist?• Strategic drift• Internationalisation• E-Commerce• Strategic capability to employ e-commerce? • Changing organisational purpose• Knowledge and learning

The Challenges (Some of them…..!)

• Demonstrate a sound appreciation of current strategic

management concepts. Issue of validity is key - who determines which

definition or model is most valid?

Knowledgecast Summary

Heraldic Shields

• Step 1: Listen to your tutor explain the history of heraldic shields and run through the instructions for this activity

• Step 2: Draw your heraldic shield as big as possible on your piece of flip chart paper using the following design guide

• Step 3: However, you are NOT allowed to use letters or words so each quadrant and even the banner of your name must be completed by drawing. For example, if your family name is Cooper you could draw a man making a barrel as this is the traditional name for this job or if you have 5 people in your family you could draw 5 ‘stick people’ in the ‘Family/Home’ quadrant.

• Step 4: Share and explain your heraldic shield to the rest of your new team.

Seminar

Heraldic Shield Design

Seminar

Your Name

Family/Home Education/Work Experience

When I was young I wish I’d known❾

My future�

Researching Strategy: You are required to carry out an independent research activity toidentify a minimum of three other definitions of strategy from bothacademic and non-academic sources. Please record the definition, itssource and whether it is an academic or non-academic definition onpaper or digitally and bring it to the session.

When you have gathered the alternative definitions, share them withyour team in order to make notes comparing and contrasting thedefinitions (max 250 words).

Group Activity