Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY:...

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Developing and Implementing an Amenity Strategy

Transcript of Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY:...

Page 1: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Developing and Implementing

an Amenity Strategy

Page 2: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development / Ownership Options

CONSTRUCTED BY: OWNED/OPERATED BY:Special District Special District

POA

Community Developer Separate Nonprofit Entity

Commercial Operator

Amenity Developer Commercial Operator

Page 3: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Advantages:

• Ability to issue bonds

• Bonds repaid through special assessments

• Property owners taxed for operating costs

Disadvantages:

• Cost of bond issue

• Lack of long-term control

• “Public” access

Special District

Page 4: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Advantages:

• Shifts development cost, headaches

• Enhances real estate values

• Shifts operating risk

Disadvantages:

• Lack of control over construction, quality

• Lack of control over operations, access for property owners

• Uncertainty as to future ownership / operations

Amenity Developer Commercial Operator

Page 5: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Advantages:

• Maximizes flexibility

• Maximizes control

• Enhances real estate values

Disadvantages:

• Cost

• Risk

• Headaches

Community Developer ???

Page 6: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Community Developer ???

Considerations: Developer’s business and long-term goals

Competition in market area

Capital outlay required; profit potential

Operating cost

# of units to be sold; internal demand

Price/product mix

Depth of the outside market

Page 7: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Community Developer POA

Factors: Capital outlay easily recouped through lot

prices Operating cost affordable for target market Little or no outside market Capacity matched to community size

Page 8: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Community CommercialDeveloper Operator

Factors: Capital investment substantial Strong demand within and/or outside community Amenities do not appeal to all buyers Good potential to operate at a profit

Page 9: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development/Ownership Options

Community NonprofitDeveloper Club

Factors: Capital investment substantial Strong demand within and/or outside community Amenities do not appeal to all buyers Little potential to operate at a profit

Page 10: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

All amenities in separate club

Some level of membership mandatory

All memberships optional

All amenities in POA

Non-golf amenities in POA;separate golf club withmemberships optional

Page 11: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Development and Market Considerations

Capacity vs. demand

Exclusivity

Marketing impact

Timing

Bundling Amenitieswith the Real Estate

Page 12: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Creation, administration and enforcement

Avoiding antitrust challenges

Avoiding unreasonable restraints on alienation

Fair housing laws

Controlling use

Establishing financial obligations

Legal and Drafting Considerations

Page 13: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

POA owned and operated Community CCRs

Separate clubCommunity CCRsCovenant to share costs

with POASeparate recreational

covenant on each lot

Bundling Amenitieswith the Real Estate

Documenting the Arrangement

Page 14: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Controlling Use

Occupants vs. owners

Co-owners who share use of second home

Vacation rental guests

Age-restricted

communities

Page 15: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Controlling Use

Number of authorized users

Entire household entitled

to all privileges

Entire household entitled

to social privileges;

limited # entitled to golf

Limited # of persons

entitled to all privileges

Page 16: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Establishing the Financial Obligations

Initiation Fee

Included in lot price vs. separate

Nonrefundable vs. refundable

Initial sale only vs. initial sale and resales/transfers

Limitations onunreasonable increases

Page 17: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Establishing the Financial Obligations

Periodic Dues - Method

HOA includes in assessment for common expenses

HOA shares costs or makes contribution to separate club

Each owner pays dues directly to club

Page 18: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Establishing the Financial ObligationsPeriodic Dues - Calculation

Based on actual share of designated expenses

May not be desirable if commercial operator

Requires access to budget, books and records

Fixed, subject to limitations on increases

Risk of impairing value of club on future sale

Provides level of certainty to real estate buyers

OR

Page 19: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Bundling Amenitieswith the Real Estate

Establishing the Financial Obligations

Collecting Membership Fees Timing of obligation to pay Lien rights Remedies

Page 20: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

Keys to Developing an EffectiveAmenity Strategy

Carefully consider development/ownership options in light of

Developer’s goalsEconomic considerationsTarget market

Draft to Maximize

compliance and enforceability

Minimize risk of legal challenge

Balance interests of the parties

Page 21: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

• Marketing

• Construction

• Phasing

• Expansion

Timing of Amenities

Page 22: Developing and Implementing an Amenity Strategy. Development / Ownership Options CONSTRUCTED BY: OWNED/OPERATED BY: Special District POA Community Developer.

• Timing

• Post-transfer rights of developer

Transfer of Amenities