Developing A Succesful UX Strategy
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Transcript of Developing A Succesful UX Strategy
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Hello
@protechman #devfestAnkara
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Developing A Successful UX Strategy
@protechman #devfestAnkara
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Roadmap
@protechman #devfestAnkara
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tC
Questions!
Advices
How to?
Introduction
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Let’s Start!
@protechman #devfestAnkara
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@protechman
Introduction
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What is User Experience?
@protechman
Introduction
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UI = UX ?
@protechman
Introduction
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User experience (UX) is how a person feels when interfacing with a system.
@protechman
Introduction
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@protechman
Introduction
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@protechman
Introduction
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Who is UX Designer?
@protechman
Introduction
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“UX designers are primarily concerned with how the product feels.
The broad responsibility of a UX designer is to ensure that the product logically flows
from one step to the next.”
@protechman
- Lo Min Ming
Introduction
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A given design problem has no single right answer. UX designers explore many
different approaches to solving a specific user problem.
@protechman
Introduction
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tC
UI Designer
Interaction Designer
UX Designer
UX Researcher
@protechman
Introduction
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@protechman
How to?
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@protechman
How to?
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There are 7 steps of Developing a Successful UX Strategy
Vision Business strategy alignment
Market & User Research
Analytics
Content strategy & Interaction model
RoadmapDesign and development
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@protechman #devfestAnkara
Vision
How to?
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Vision is one of the most important part of a UX Strategy. You would have a great idea.
But if your vision is not worthy your all effort will be meaningless.
@protechman #devfestAnkara
How to?
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Business Strategy
Alignment
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How to?
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Strategic alignment is an intense hands-on business redesign process, in which we align your strategic goals, your business model and processes, and your company
culture with your key business purpose and core values.
@protechman #devfestAnkara
Advance Business Consulting
How to?
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Analytics
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How to?
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@protechman
Analyse everything you have and you will have.
Gather all information about your company, your team, your users etc.
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How to?
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@protechman #devfestAnkara
Market & User Research
How to?
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@protechman
Know your users and competitive to improve your product in a right way.
If you know your users you can solve your problems easily.
#devfestAnkara
How to?
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@protechman
Make surveys, find some potential users to make personas.
Personas give you to learn key informations about your potential users.
#devfestAnkara
How to?
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@protechman #devfestAnkara
How to?
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Content Strategy Interaction model
@protechman #devfestAnkara
How to?
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@protechman
You should work with real content not “Lorem ipsum…”
Make your content plan by thinking your company culture, target user and your
projects vision
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How to?
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Design and
Development
@protechman #devfestAnkara
How to?
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@protechman
Advices
#devfestAnkara
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Think..
@protechman #devfestAnkara
Advices
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Define your strategy as a team
@protechman #devfestAnkara
Advices
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Try Agile Methodology
@protechman #devfestAnkara
Advices
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@protechman #devfestAnkara
Advices
Don't Make Me Think: A Common Sense Approach to Web Usability
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@protechman #devfestAnkara
Advices
High Impact Tools and Activities for Strategic Planning: Creative Techniques for Facilitating Your Organization's Planning Process
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@protechman #devfestAnkara
Advices
Simplified Strategic Planning: The No-Nonsense Guide for Busy People Who Want Results Fast
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@protechman #devfestAnkara
Advices
Communicating the User Experience: A Practical Guide for Creating Useful UX Documentation
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@protechman #devfestAnkara
Advices
Lean UX: Applying Lean Principles to Improve User Experience
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@protechman #devfestAnkara
Advices
UX Myths UserTesting UX Matters UXBooth Usabilla Design modo Google Material Design Guideline Apple Human User Interface Guideline
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@protechman #devfestAnkara
Questions?
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@protechman
The End!
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