Developing a social media strategy
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Developing a Social Media Strategy
Shona CarnallHartlepool Cultural Services
https://thesocialsnowflake.wordpress.com/
@YuffyMOH/@snowflakeshona
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• Hartlepool & Social Media
• Why set up a social media strategy?
• How did we approach it?
• Making the case
• The thinking behind YuffyMOH
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Hartlepool & Social Media• Twitter, Facebook, YouTube, Flickr,
Wordpress...• Joined Twitter May 2009.
• Accounts for Learning, Collections, Marketing• @YuffyMOH – Learning• @HartlepoolQuays– Marketing• Collections Hartlepool - Collections
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MarketingMarketing
CollectionsCollections
LearningLearning
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Hartlepool & Social Media
• Developed a strategy for Twitter• written Sept 2009, updated March 2011• Specific to the Learning Team
• Hartlepool Borough Council are now looking to write a Social Media Policy
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Why Set up a Social Media Strategy?
• States your purpose
• Point of reference
• Consistent message
• Manage Risks
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How did we approach it?
• For Twitter only
• Identified our purpose
• Not long to write if you know the platform• Does need regularly updating
• Building a following
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Making the Case• Free
• Popular• 4 out of 10 of the top 10 sites¹• 175 million users on Twitter²• 140 million tweets per day²• 500 million users on Facebook³• 50% of Facebook users login everyday³
•Mission/Purpose ¹Alexa, http://bit.ly/dUVCQv²Twitter, http://bit.ly/gjvEal
³Digital Buzz, http://bit.ly/f9rKAX
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The thinking behind YuffyMOH
• “On their turf”
• Dialogue not monologue
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The thinking behind YuffyMOH
• “On their turf”
• Dialogue not monologue
• The face of Yuffy
• The future
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Thank you!
Shona CarnallHartlepool Cultural Services
https://thesocialsnowflake.wordpress.com/
@YuffyMOH/@snowflakeshona