Developing An Effective Social Media Strategy
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Transcript of Developing An Effective Social Media Strategy
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DEVELOPINGAN
EFFECTIVESOCIAL
MEDIASTRATEGY2016 UNCF STUDENTLEADERSHIPCONFERENCE
Presented byDanielle Ricks
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@daniellericks #UNCFSLC
Instagram: @daniellericks
Twitter: @daniellericks
LinkedIn: linkedin.com/in/daniellericks
Where To Find Me
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We Will Cover How To
@daniellericks #UNCFSLC
Set social media goalsFind your voiceDevelop a social media planCreate engaging content
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@daniellericks #UNCFSLC
Social Media Channels
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@daniellericks #UNCFSLC
Social Media Revolution
https://www.youtube.com/watch?v=s3rWAd8KQxE&nohtml5=False
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How To Get Started?
@daniellericks #UNCFSLC
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@daniellericks #UNCFSLC
There Steps To Get Started
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What do you want to use social media for? Awareness? Sales? Loyalty?Discover opportunitiesCreate measurable tasks
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Step # 1
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Determine who your target audience is Research the competitionDetermine your tone
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Step #2
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Develop your messagingChose your channelsBuild your content Develop a social media planCreate educational content
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Step #3
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1.09BillionActiveDailyUsers
March 2016 Source: newsroom.fb.com/company-info/
400+MillionActive
Monthly Users
April 2016 SourceInstagram.com/press/
400Million Active
Monthly Users
March 2016 Source: about.twitter.com/company
100+ MillionActive
Monthly Users
April 2016 Source:snapchat.com/ads
433+Million
Reported Users
April 2016 Source:press.linkedin.com/about-linkedin
@daniellericks #UNCFSLC
Where To Share
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Show Results
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Your Digital Footprint
@daniellericks #UNCFSLC
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We Covered…
@daniellericks #UNCFSLC
Goal settingFinding your voiceContent creationConnecting via social mediaDeveloping a social media planMeasuring results
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@daniellericks #UNCFSLC
Q & A
Now What?