Karen Whittleworth

Developing a Coaching Culture & Measuring ROI

A brief introduction

• Karen Whittleworth

• Founding Director of Worthlearning and Worth Consulting

• Master coach, coach supervisor, trainer and facilitator

• Developed OSCAR Coaching Model

• Co-author of The Manager as Coach: The New Way to Get Results (2012) and OSCAR: Simpliflying Workplace Coaching (2009)

Developing a Coaching Culture:

• What does it mean for you and your organisation?

• What are the benefits?

• What’s the impact?

• How would you measure it?

How you can interact today

• Type your comments and questions into the chat box throughout the webinar

• Question and Answer every 15 minutes

So what exactly is a ‘coaching culture’?

Formal and informal coaching used to:

• Manage performance

• Influence

• Communicate

Coaching Culture = Empowered Culture

• Coaching becomes the default leadership style

• Decisions are driven down to the lowest possible level

• Staff expect coaching

• Staff use a coaching approach

In a coaching culture:

In a coaching culture:

• People take personal responsibility

• People don’t get punished

• People speak up

• People seek out responsibility

• Asking not telling is the norm

Coaching Culture:

• A coaching style is widely used

• Constructive confrontation is apparent

• Helping others learn and develop is expected and natural

“A coaching culture exists in an organisation when a coaching approach is a

key aspect of how the leaders, managers, and staff engage and develop all their

people and engage their stakeholders, in ways that create increased individual, team and organisational performance and shared

value for all stakeholders.”

(Hawkins, 2012)

So, what this means is that such organisations:

• Provide coaching skills training for all their managers

• Constructive confrontation is apparent

• Helping others learn and develop is expected and natural

Activity

How would you define a coaching culture?

What are your thoughts on those definitions?

How far are you from having a coaching culture?

Having a coaching culture promotes:

• Open communication

• It builds trust and respect

• It improves working relationships

Benefits for the individual, the manager, the team and the organisation

Managers who coach:

• Improve productivity, morale and job satisfaction

• Freed up to focus on strategic rather than operational

• More time to develop staff

• Confidence

• Job satisfaction

• Empowered / Engaged

• Valued

• Motivated

Benefits for the individual

Benefits for organisation

Absenteeism

Grievances

Staff Retention

Performance

Complaints

Success stories

• Absenteeism falling

• Promotion increased

• Grievances dropped

• Effective meetings

• Achieving sales targets

Activity

Think about the benefits for your own workplace

Measuring ROI within your own organisation

Behaviours you would expect

Tackling conflict Problem solving

Results you want to achieve

Staff retention Working relationships

Measuring changes in behaviour

How much can be attributed to coaching???

?? ?

% Coaching culture? % Other factors?

Calculate the cost to the business

• Increased sickness absence

• Hiring temporary staff

• Loss of revenue

• Compensation mistakes

• Compromise agreement

Calculating ROI: Step-by-step guide

Step One

• Estimate the total value of resolving an issue or the costs involved in not resolving it

• E.g £50,000

Step Two

• Multiply the sum you arrived at in Step 1 by the percentage you attribute to the coaching

• E.g 50% of £50,000 = £25,000

Step Three - Accuracy of Steps 1 & 2

• Adjust figure with your level of confidence in its accuracy (adjusted total benefit)

• E.g 80% of £25,000 = £20,000

Step Four - Subtract the cost of coaching

• Subtract the cost of coaching

• E.g No cash cost as internal coach, but time taken = 2 hours, plus cost of training. So maybe £1,000 tops.

Net benefit = £20,000 - £1,000 = £19,000

Step Five

• Divide the net benefit by the cost of coaching and turn it into a percentage.

Cost Benefit Ratio

Net Benefit (19,000)

Cost of Coaching (1,000)

=

1900% or 19 to 1

Return on Investment

Activity

Think about your own workplace, what are your main business drivers for developing a coaching culture?

What do you want to improve (or do differently) as a result of having a coaching culture?

What measures can you put in place and what return on investment would you be hoping for?

Q&A

Any questions?

Developing a Coaching Culture

• What this mean for you and your organisation

• What the benefits were

• What impact can it have

• How we can measure it

How we can help you build a Coaching Culture:

• Training for coaches

• Qualifications

• Coaching supervision

• One to One coaching

• Consultancy to help you develop a coaching culture

1 Day Workshop - Building a Coaching Culture (Cardiff, November 10th)

Thank you for attending!

• For more information after this webinar contact• henry@worthlearning.co.uk

• Or, go to www.worthlearning.co.uk