Measuring Social Media ROI

I’m Danish Farhan

@danishfarhan & @xische

I founded Xische & Co.Oh, but I’m no expert.

MEASURING SOCIAL

MEDIA ROIMYTH OR REALITY?

That’s a really dumb title for a presentation

I think.

I can’t think of a simpler analogy.

How do you measure ROI?

We need social to grow up just a

wee bit more.

STATE OF SOCIAL TODAY

It’s like saying show me ROI for the receptionist.


It’s just not optional anymore.

There is no God-metric to say

yes it works.


Because it’s easy to count, we think

fans must be it.


Population alone is no indication of a

nation’s prosperity.



No two brands are alike.Neither are measurement metrics.

A few practical things to remember.

Social media is not the destination but

the vehicle.


Social media is not a sales tool.


It’s an engagement tool.


Be ready to change.


Metrics are media agnostic.

What can you measure then hot shot?

6THE REALISTIC NUMBERS

DEFINE WHAT YOU WANT TO MEASURE

THE REALISTIC NUMBERS

Department, product or campaign.


This could mean views of any kind.EXPOSURE

CONNECTIONS


This could mean views of any kind.

ENGAGEMENT


This stuff really matter. As in really.

REFERRALS


Clicks to tactical destinations.

CONVERSIONS


This isn’t easy. But relatively possible.

Now I shut up.

@danishfarhan or @xischewww.xische.com

http://www.xische.com

http://www.xische.com

Technology