Developer Program Metrics - Case Study - 2014
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Transcript of Developer Program Metrics - Case Study - 2014
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Developer Program Monitoring and
Metrics - Part I - Measurement &
ROI
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The Workshop
What can we measure
A specific tale of three programs…
Answer the CFO’s question: For every dollar we put into this program, what do we get?
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Your Developer Relations Team™
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Measurments
More than “API keys issued”
More than “integrations”
More than “apps built”
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Funnel
DRM System
Business Card
ListEvent
Pres0s
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FunnelMetrics
DRM System
Business Card
ListEvent How Many?
Total Audience?
How many?Time to first…
Pres0s
Growth over time,Quality, Segmentation,Usefulness
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PipelineAware
Consider& Trust
Trial
Usage
Commitment
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PipelineAware
Consider& Trust
Trial
Usage
Commitment
Market Research
Website Traffic
Time to Hello World
POC App Built or Integration?
Publish
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Benchmark
Examples: AwarenessAttitudeTime to TrialNumber of API Keys issuedNumber of Apps Built using APIMarketing Cost per App Built
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Benchmark
Example: Program cost per App Built:
Our Cost: $nnn/app
Competitor’s Cost:$nn,nnn/appAnswer the CFO’s question: For every dollar I put into this program, what do I get?
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A tale…
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Program “Tour”Two Evangelists
10 Cities, All Day Workshops
100 Developers each event
1 device per each attendee
5 apps built
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Program “Contest”
Two Evangelists, Two Marketers
1 global contest, announced to 250K developers
Global exposure, Major Event Announcement
Prize Money
50 poc apps built
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Program “Targeted”
Two Evangelists
3 targeted technical workshops
180 total attendees
Soda and Pizza, token prizes
50 poc apps built
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Answers…
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Answer Sheet“Tour” = (100*500*10) / 5 = 100,000+ per app
“Contest” = (250,000 + 150,000 + 100,000) / 50 = 10,000+ per app
“Targeted” = ( 3 * 1,000 ) / 50 = 60+ per app
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The Workshop
Answer the CFO’s question: For every dollar we put into this program, what do we get?
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Bruce [email protected]/bmccjLinkedin.com/in/bmccj
BMcCJ, LLCYour Developer Relations Team™bmccj.com