Daniel Burkacreative director at Digg

co-founder and designer of Powncepartner at silverorange

Photo credit: Me

Designing for interaction

Interfaces for socializing

Daniel BurkaCreative director at Digg

Co-founder and designer of PowncePartner at silverorangePhoto credit:

Flickr user Ted Abbott

Encourage people to participate

Challenge #1

Increase benefit

Go beyond altruistic motivations

Credit: Flickr user ‘inoxkrow’

Reduce the barrier to entrySimplify registration and give a taste before you buy

Credit: Flickr user ‘notsogoodphotography’

Encourage positive participation

Challenge #2

Personal profiles

Encourage trust, interest, connections

Credit: Flickr user ‘mrclean’

Focus on tension points

Copy and design can go a long way

Credit: Flickr user ‘sarahkim’

Gaming?

Allow for flexible participation

Challenge #3

Adapt to different dataVolume and frequency

Credit: Flickr user ‘mattsabo17’

Novices and experts

Credit: Flickr user ‘urtica’

Follow trails

Don’t be afraid to adapt your interface

Credit: Flickr user ‘ seeks2dream’

Summing up...Increased benefit + lower barrier to entry

Credit: Flickr user ‘ucumari’

Give users a taste

Expression = trust and connections

Focus on tension points and positive gaming

Adapt to volume and frequency

Pave the cowpaths

Thanks!Slides will be on slideshare & deltatangobravo.com

Credit: Flickr user ‘brothergrimm’

Oh yeah...Happy Birthday Cindy Li!