Designing a Mobile Experience for Breast Cancer Survivors
29
Designing a mobile user experience for breast cancer Survivors Derek Olson, VP at Foraker Labs
-
Upload
derekolson -
Category
Design
-
view
505 -
download
1
description
This presentation was originally given at UPA 2012. Description: A case study detailing mobile usability testing methods, development of a controlled vocabulary, and delivery of personalized medical content This 3-year project for Breastcancer.org set out to deliver personalized web content to breast cancer patients on their mobile devices. User research highlighted a critical challenge associated with capturing accurate diagnosis information from patients. The case study will include two unexpected but effective solutions to this problem.
Transcript of Designing a Mobile Experience for Breast Cancer Survivors
Designing a mobile user
experience for breast
cancer Survivors
Derek Olson, VP at Foraker Labs
Who is this guy?
Vice President of Foraker Labs, a web and mobile application development shop in Boulder, Colorado.
Leads the design and development of award-winning iOS apps, web apps, and websites
Provides usability, content strategy, and information architecture guidance to clients.
Leadership = Measurement
Stakeholders love metrics.
Measurement-focused iOS app.
Leadership = Measurement
From the UPA “Idea Market”:
“You have breast cancer”
Usability Research
Clear navigation & powerful search…
Who cares?
Information scent is worthless if your nose is plugged.
Vocabulary DevelopmentFive vocabularies were developed to organize content.Audience Patients Family & Friends Press & Public Clinicians & Providers Worried Well
Situation
Asymptomatic Worried End of Life Just Diagnosed Metastatic Cancer Recovery and Renewal Symptomatic Worried Undergoing Treatment Waiting for Test Results
Clinical Characteristics
Clinical: Lymph Nodes Lymph Nodes Removed, 0 Involved Lymph Nodes Removed, 10+ Involved Lymph Nodes Removed, 1-9 Involved No Lymph Nodes Removed
Clinical: PR Status Progesterone Receptor Negative Cancer Progesterone Receptor Positive Cancer
Clinical: ER Status Estrogen Receptor Negative Cancer Estrogen Receptor Positive Cancer
Clinical: HER2/neu Status HER2/neu Negative Cancer HER2/neu Positive Cancer
Clinical: Family History and Genetics Family History Inherited Genetic Abnormality
Clinical: Sex Female Breast Cancer Male Breast Cancer
Perspective Clinical Emotional Practical Non-Personalizable
Topic
End of Life Issues and Planning Environmental Risk Factors Estrogen-Receptor Downregulators Genetic Risk Factors Hormonal Therapy Hormonal Therapy Side Effects Legal and Financial Lymphedema Male Breast Cancer Medical Screening and Testing Menopausal Symptoms Moving On Non-Personalizable Nutrition Pain Pain Medications Radiation Side Effects Radiation Therapy Reconstruction Selective Estrogen Receptor Modulators Side Effects of Pain Medication Surgery Surgery Recovery Symptoms, Self-Detection and BSE Targeted Therapy Targeted Therapy Side Effects
Clinical: Menopausal Status: Post-Menopausal Pre- or Peri-Menopausal
Clinical: Cancer Type Ductal Carcinoma In Situ Inflammatory Breast Cancer Invasive or Infiltrating Ductal Carcinoma Invasive or Infiltrating Lobular Carcinoma Lobular Carcinoma In Situ Paget’s Disease
Clinical: Cancer Recurrence Local Metastatic Regional
Clinical: Cancer Metastatic Metastatic Non-Metastatic
Clinical: Cancer Stage Advanced BC Early Stage BC
Clinical: Cancer Grade High Grade Cancer Cell Growth Low Grade Cancer Cell Growth
Aromatase Inhibitors Chemotherapy Chemotherapy Side Effects Complementary Medicine and Treatments Dealing with Cancer Fear
iOS App: Breast Cancer Diagnosis Guide
http://www.breastcancer.org/treatment/targeted_therapies/new_research/20101008b.jsputm_source=Personalization&utm_medium=iPhone&utm_campaign=8
Website: Separate Mobile Site
Website: Separate Mobile Site
Website: Separate Mobile Site
Community: Responsive Design
Community: Responsive Design
Diagnosis and Treatment Info
Personalized Articles
Usability
Research
UX Recorder iOS App
UX Recorder iOS App
Questions?
Derek Olson, VP Foraker Labs Email: [email protected] Twitter: @dereklolson Web: www.foraker.com Booth:
