"The Boys"

Contemporary styles and the revival of bygone works of art molded neatly into modern fashion brocade! This is what Abu Jani and Sandeep Khosla are all about.

The duo has made it to the fashion circuit with their sheer talent and inventive potentials of a designer. "The boys", as the duo are famously known, have made ethnic apparels with a fresh flavor of trends that comes on year after year. To bring in a resurgence of traditional works of art, the duo has traveled to the remotest area, grasped the art and beautifully executed it in their finest of collections. Abu Jani and Sandeep Khosla are among the few people who have made it big globally. The duo was the first to bring out its collection at Harrods. 

Classical Elegance is their signature style. The finest fabrics, impossibly fine hand-embroidery, delicate embellishments and flawless finishing are their hallmarks. They are known as the Masters of Revival and Reinvention, taking ancient techniques and craftsmanship and elevating it to never before seen standards. Chikankari, Zardozi, Tharad, Mirrorwork are just some of the old that they have now made new. Viewed as artists who straddle the dual worlds of Fashion and Architecture with consummate ease, their unique sense of aesthetics is firmly rooted and does not bow to the dictates of fashion.

The Summer of 1986 witnessed a chance meeting between Abu and Sandeep. It took only hours for them to strike a creative and personal rapport that they have referred to as "magnetic". A pull that made them decide instantly to combine forces. Their first collaboration a signature collection, which they named, ‘Mata Hari’. And with it the birth of India's leading Couture House

Fearless in taking risks, Abu Jani and Sandeep Khosla started with a humble beginning and launched their creative line 'Mata Hari'. Soon, the magic of traditional and modern art captivated the interest of all and they launched themselves into the international forum. Their launch into the global forum was with a range of shawls, under the brand name of 'Shakira Caine' mark at Harvey Nichols, Neiman Marcus and Harrods in London, along with Bergdof Goodman in New York and Knightsbridge in UK.. 

Abu Jani and Sandeep Khosla's designer label "Jashan", launched in 1989, was previewed at the 'Save the Children' Charity fundraising ball in London. In December 2003, they won the national award for designing some of the fabulous attires for the movie Devdas, which they had designed for Madhuri Dixit, Shahrukh Khan and Jackie Shroff. In India, they are surrounded by the Indian Bollywood stars. In a span of nine years, Abu Jani and Sandeep Khosla have established their first London store, while their British profits have doubled. In 2007, they appeared in Business Week's list of the 50 most powerful Indians.

 

Brand and ClienteleAbu Jani and Sandeep Khosla's have created a rage for their designs both nationally and internationally, equipping the authentic and ethnic materials in a contemporary and modern style. Their clientele list includes the who's who of the film fraternity, of both Bollywood and Hollywood. Besides British Prime Minister Gordon Brown's wife, the designer duo also has dressed celebrities like Dame Judi Dench, Dame Maggie Smith, Darcey Bussell, and Sophie Marceau, as its international clients. 

Apart from creating apparels, Abu Jani and Sandeep Khosla have also ventured into the platform of interior designing, making a mark in this aspect as well. They have designed homes of celebrities like Amitabh Bachchan and Jaya Bachchan, Dimple Kapadia and Nikhil and Shewta Nanda. The duo has its retail flagship stores at Mumbai, Bangalore and Delhi. The beautiful and stunning designs of Abu Jani and Sandeep Khosla bring in a feel of traditionalism, within the realms of modernity. 

ABU SANDEEP is a diffusion label launched by the duo in 2007. Limited Edition, Contemporary Classics for men and women which carry forth the design sensibilities of their Couture. This label incorporates machine embroideries and hand detailing. The label has found a massive following among a new fashion demographic.

Some of the movies Abu Jani and Sandeep Khosla are associated with are:1. Umrao Jaan2. Devdas3. Izzatdar

ABU JANI SANDEEP KHOSLASonakshi Sinha in Abu Jani and Sandeep Khosla at Apsara awards