Design thinking innovation training course outline - building a co-design approach to innovation
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Transcript of Design thinking innovation training course outline - building a co-design approach to innovation
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August 2014
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Intro and objectives
What is Design Thinking?
Identifying challenges – understanding principles and mind-sets
Frameworks from around the world to use when applying design thinking
Tools in action – co create to innovate
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This course is an action learning experience that help the participant learn to unravel messy challenges and co-create innovative solutions.
The course objectives are to embed design thinking in teams for individuals to:
Discover new ways of connecting to users and/or customer needs
Transform insights and data into actionable ideas and good design
Set-up a conducive working environment to enable co-creation
Build an appreciation of the mind-set needed to unlock opportunities
Learn about early stage testing to accelerate learning (and reduce risk)
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Design is about the process of making or doing something new. It
is not an attribute, it is fundamentally about action.
Design thinking is a problem-solving method or an exploratory process that involves interdisciplinary synergy to innovate
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“Design is not a one stop vaccine; it’s an innovation fitness program that puts an organisation at the top of its game” – Heather Fraser
Design thinking is a problem solving framework that embraces design principles to derive desirable results. It is a process that is needs focused that aims to deliver
feasible and viable outcomes.
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“Design is human centered.
It may integrate technology and economics but it starts with what humans (or any subject) needs or might need, what makes life easier or enjoyable …
The best designers match necessity to utility, constraint to possibility, and
need to demand.”
(Brown, 2009)
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Responding to change is not news to seasoned entrepreneurs.
The true entrepreneur thrive on this ever-
changing environment and relish its challenges.
Being nimble and responsive offers a
decided competitive advantage.
With today's technology you can gain
advantage, and compete far more effectively.
Add a bit of tenacity, endurance and dedication for flavour
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Spaghetti Game
Role Play
Experience Walk-through
Persona review
Empathy development exerecise
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1. Shop in store
2. Order on-line
3. Shoes delivered from
another country
Chris Kyvetos: Creative Director
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Designing your business and thinking out-of-the box
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Building a user-centred empathetic culture and teamwork
Innovation in your business, in your product and/or your service
Morphing into the Experience economy (Service design)
Business model differentiation and competitive advantage
Learning where to focus / cutting development costs / lowering risk
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* IDEO Human-Centred Design (HCD) Design Process
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Design Council (UK) in 2005
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Stanford Design School Design Process
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Design Works (Fraser)
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Exercises