Design sprints - UX Book Club
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Transcript of Design sprints - UX Book Club
Wojciech Staszczyk&
Marcin Kinderman
http://www.gv.com/sprint/
https://medium.com/@makeshowlearn/personal-design-sprint-ii-food-tracking-af853a78a210#.ptwa1v8xw
https://sprintstories.com/design-sprints-not-just-for-startups-6ed7bce0f45d#.woslzgni2
https://dockyard.com/design-sprints/get-started/
Examples of situations that invite a Design Sprint
● Are you launching a new product or a service?
● Are you extending an existing experience to a new
platform?
● Do you have an MVP but need an injection of UX / UI
Design?
● Are you considering adding new features and
functionality to your product?
● Does your product have opportunities for improvement
(e.g. a high rate of cart abandonment?)
● Do you want to empower your team and increase
sharing and collaboration?
The main deliverables after the Design sprint:
● Findings from the sprint (notes, user journey
maps, storyboards, information architecture
diagrams, etc.)
● Prototypes
● Report from the user testing with the findings
(backed by testing videos)
● A plan for next steps
Before the sprint begins, you’ll need to
have the right challenge and the right
team. You’ll also need time and space
to conduct your sprint.
Challenge
The bigger the challenge, the better the sprint.
Three challenging situations where sprints can help:
● High Stakes
● Not Enough Time
● Just Plain Stuck
Solve the surface first
Team
DeciderWho makes decisions for your team? Perhaps it’s the CEO, or maybe it’s just the “CEO” of this
particular project. If she can’t join for the whole time, make sure she makes a couple of
appearances and delegates a Decider (or two) who can be in the room at all times.
Examples: CEO, founder, product manager, head of design
Finance expertWho can explain where the money comes from (and where it goes)?
Examples: CEO, CFO, business development manager
Marketing expertWho crafts your company’s messages?
Examples: CMO, marketer, PR, community manager
Team
Customer expertWho regularly talks to your customers one-on-one?
Examples: researcher, sales, customer support
Tech/logistics expertWho best understands what your company can build and deliver?
Examples: CTO, engineer
Design expertWho designs the products your company makes?
Examples: designer, product manager”
Team
If your Decider is reluctant, try one or more of these arguments:
● Rapid Progress
● It’s an Experiment
● Explain the Tradeoffs*
● It’s About Focus
Team
Bring the troublemaker*
Schedule extra experts for Monday
Pick a Facilitator
Team
Time and Space
Time and Space
Time and Space
Block five full days on the calendar
Time and Space
The no-device rule
In a sprint, time is precious, and we can’t afford distractions in the room. So we have a simple rule: No laptops, phones, or iPads allowed.
Time and Space
Whiteboards make you smarter
“The simultaneous visibility of these project materials helps us identify patterns and encourages creative synthesis to occur much more readily than when these resources are hidden away in file folders, notebooks, or PowerPoint decks.”
- Tim Brown CEO of IDEO
Time and Space
Stock up on the right supplies
Time and Space
● Lots of whiteboards
● Yellow sticky notes
● Black, green, red markers
● Black felt-tip pens
● Printer paper
● Masking tape
● Small/Large dot stickers
● Time timers
● Healthy snacks
https://medium.com/swlh/think-with-your-hands-36d703f60164#.44f2laggv
Final prototype
User testing
IDEO Design Sprint
“An organization can have design thinking as it’s macro
philosophy for value creation, use lean methodology to
execute operationally and get products out the gate, and
design sprints for specific challenges and problems as they
arise.”
“Design thinking is a formal method for practical, creative
resolution of problems and creation of solutions, with the
intent of an improved future result.” It’s also “a
human-centered, prototype-driven process for innovation
that can be applied to product, service, and business
design.”
Thank you for your attention
and please visit us on our fanpage
All materials are taken from the book“Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days”