Don Norman "Design of everyday things" - UX Book Club
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Transcript of Don Norman "Design of everyday things" - UX Book Club
UX Book Club
http://writing.mariusz.cc/learn-ux-design
https://news.layervault.com
https://news.ycombinator.com
Design of everyday things
“Technology Changes Rapidly. People Change Slowly”
Don Norman
Discoverability
Understanding
Discoverabilitywhat actions are possible?where and how to perform them?
Understanding
Discoverability
Understanding
what actions are possible?where and how to perform them?
what does it all mean?how is the product supposed to be used? what do all the different controls and settings mean?
7 stages of action
1. What do I want to accomplish?
2. What are the alternative action sequences?
3. What action can I do now?
4. How do I do it?
5. What happened?
6. What does it mean?
7. Is this okey? Have I accomplish my goal?
7 stages of action
1. What do I want to accomplish?
2. What are the alternative action
sequences?
3. What action can I do now?
4. How do I do it?
5. What happened?
6. What does it mean?7. Is this okey? Have I accomplish
my goal?
7 fundamental principles of design
1. Visibility
2. Feedback
3. Conceptual model
4. Affordance
5. Signifiers
6. Mapping
7. Constreins
Fail often fail fast
Falsely blaming yourself
You know what is better then pretty?
Pretty good.