Investigate design principles and elements. Principles of Design.
Design principles
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Transcript of Design principles
G I L L I A N S M I T H
PRINCIPALS OF DESIGN
COLOR
• Uses the color wheel/theory• Creates emphasis
and aid in organization• The leaves on top
are effectively contrasted with the lower leaves. The water magnifies the color a bit.
LEADING LINES
• Vertical, horizontal, or angled lines directing focus to a subject• The street
curbs are leading the eye to the bridge.
SHAPE/FORM
• A geometric or organic form• Self contained• The eye is drawn
to the water droplet in this image, and the ants act similar to leading lines
SYMMETRICAL BALANCE
• Weight of composition balanced on an axis
• Vertical or horizontal axis• The Eiffel tower is the
same on both sides of this vertical axis. The horizon is one the bottom third
TEXTURE
• Visual texture makes the image appear touchable• The surface quality
of a shape• This image is a
macro image of fabric, it looks touchable. Also uses color effectively
ASYMMETRICAL BALANCE
• Different size shapes or subjects distributed on an axis, horizontal or vertical
• The mountains are asymmetrically balanced, and the horizon is 2/3rds of the image
CONTRAST
• Two elements in an image are opposite, like the color, background imagery, fonts, etc.• Black and white
are contrasted in this photo, using a visual center aswell
DOMINANCE
• Creates a focal point• Without a
dominant subject the eye wanders too much• This photo has
the cat being dominant, as well as being 1/3 of the picture
GRADIENT
• Used to show depth and distance• Can make
subjects appear solid with form• The sunset in
this image is a gradient. The horizon is one third of the image
NEGATIVE SPACE
• Reveals true subject of an image• Can be used to
highlight certain areas of an image• The power lines
are negative space here. Color is also used
PATTERN
• Random repetition on a surface or material
• This photo repeats the same pattern with the windows. It also demonstrates repetition
PROPORTION
• Comparison of dimension of forms• Can create
different kinds od symmetry• This picture has 2
differently sized horses. It also demonstrates rule of thirds.
REPETITION
• Similar to pattern, the same shape repeated multiple times in an image
• This photo shows repetition by repeating the subject. This also demonstrates proportion and rule of thirds (horizon)
UNITY
• Subjects in an image are connected in some way
• The men in this photo demonstrate unity being connected in the same object. It also shows repetition.
RULE OF THIRDS
• Subject of image is on one third of the image• Background may cover
a third of image
• In this photo, the tree is on the right third. The background also goes about 2/3s up. It also uses color effectively
VISUAL CENTER
• Subject is in the center of the image, focus goes there
• In the image, the vase is in the dead center and the eye is drawn to it. It also uses color to attract the eye to the vase.