Design of Mobile Cart for Food Streets in Bangalore · wheeler/four wheeler vehicles [3, 4]. In...
Transcript of Design of Mobile Cart for Food Streets in Bangalore · wheeler/four wheeler vehicles [3, 4]. In...
RUAS-SASTech Journal 45 Vol. 16, Issue 1
Design of Mobile Cart for Food Streets in
Bangalore Dilip V.1, Monish Gowda M.H.2, * Kiran V.R.2
1PG Student, Faculty of Engineering and Technology, M. S. Ramaiah University of Applied Sciences, Bangalore 560 054
2Faculty of Engineering and Technology, M. S. Ramaiah University of Applied Sciences, Bangalore 560 054
*Contact Author e-mail: [email protected]
Abstract
The lifestyle of people in urban areas is growing faster and even the food preferences are changing day by day. At
present there are many food streets available in Bangalore selling variety of food. Customers tend to select food service
based on hygiene, quality and taste. The food street vendors use variety of customised carts based on the food they are
selling. Thus competition within street food vendors is increasing with a need to modify the available vehicles to suit the
requirements of the food cart. In this paper, existing Tata super ace was modified as a food cart for selling chats. From
ethnography survey, customer voice was converted to technical requirement using Quality Function Deployment (QFD).
Based on QFD and Product Data Specification (PDS) various concepts were developed, one was taken further in a product
development process. The concept was visualised using Alias virtual design tool and with a mock-up model to a scale of
1:10 using sun board material. And the design is validated using virtual ergonomic analysis tool for easy accessibility of
various food compartments within the cabin space. Also few mechanisms were incorporated in cart for easy opening/closing
of doors and portable chairs were visualized for the functional operation.
Key Words: Food Cart, Product Development Process, Ergonomic Analysis, Functional Operation
1. INTRODUCTION
At present there are many food streets available in
Bangalore. Nowadays people prefer to go to food streets
when compared to restaurants due to change in lifestyle.
Hence there is huge demand for street foods making
mobile food industry competitive [1, 2]. At present there
are various food trucks available to sell wide variety of
foods including chats, snacks, meals etc. Most of these
food cart vehicles have customised design based on what
type of food is served. At present most of the food cart
vehicles available in food streets, the customised design
is carried out by modifying the existing three
wheeler/four wheeler vehicles [3, 4]. In this paper,
existing Tata super ace vehicle was modified as a food
cart for the purpose of selling chats considering
packaging, ergonomics and aesthetics aspects.
A gemba study was carried out on the present day target
customers to understand the problems faced usually. The
survey results are analysed with the QFD to covert
customer voice to technical voice and the PDS was
formed to give detailed specification of the vehicle.
Concept sketches were drawn initially to meet the needs
of the customer. With the help of Pugh matrix, the final
concept was selected. The 3D model of the selected
concept was created using Alias tool. The same model
was imported to CATIA to perform ergonomic analysis.
Rula, reach and vision analysis were carried out to verify
the designed concept. The 3D model was then animated
to visualise the incorporated mechanisms as they
function in real world. Rendering of the final concept
was carried out and mock-up model was built to a scale
of 1:10 using sun board material.
2. LITERATURE REVIEW
The literature survey was carried out to understand the
available food cart vehicles, ergonomic aspects and
vehicles that can be modified as food carts.
Some of the existing food trucks used in Bangalore along
with the food street location is shown in Fig. 1.
Fig. 1 Available food carts in Bangalore
In India, though they are no readily available food trucks.
The only option is to modify or customize an existing
vehicle of required size as per the requirements. Some of
the most commonly considered vehicles are classified as
shown in Fig. 2. Hence the vendor is free to choose from
the available vehicles based on the investment, space
required on board, the type of food served, number of
customers he is looking to address and the location of
service point.
Fig. 2 Common vehicles modified as food carts
RUAS-SASTech Journal 46 Vol. 16, Issue 1
Survey related to ergonomics was carried out to
understand the working heights and reaching distance of
hand for easy accessibility [5]. The recommended
working heights and reaching distance of hand for
performing specific tasks is shown in Fig. 3 and 4.
Fig. 3 Working heights for a specific tasks
Fig. 4 Recommend Reaching Distances
3. MARKET STUDY
The target customers/area selected were chat vendors
who sell chats on streets, shops and hotels. A survey was
formed to know the needs of them and the problems
faced by them in their business. Figure 5 shows an
interaction with one of the chat vendor.
Fig. 5 Interaction with chat vendor
3.1 Summary of the survey (Customer’s voice)
Initial investment cost should be less than 5 Lakhs
Weather protection is required
Maximum of 3 helpers/companions required at the
service point
Economical mini trucks are required for
modification
Simple design with proper packaging is required
Different types of containers required for storage
Ergonomic interiors and aesthetically good product
3.2 Quality Function Deployment (QFD)
Customers’ requirements are converted to technical
requirements using the QFD. The most important point
to be considered from the customer requirements side is
simple design with highest priority. The most important
point to be considered form the technical requirements is
overall product design having the highest priority.
3.3 Product Design Specification (PDS)
From QFD, PDS is arrived at and Table 1 shows all the
technical features of the product to be designed.
Table 1. PDS of a mobile food cart
Description Specification
Vehicle type Mid-size commercial
vehicle
Target cost 5 lakhs
Target customers Chat vendors
Vehicle dimensions 2630*1460*2000 (mm)
Aesthetics Simple design with good
exterior painting
Ergonomics Best posture with
comfortable working
environment
Reliability Usable in any weather
Materials Hygienic food storage
Product life span Easy maintenance
Cheaper vehicle Cheap and best
Layout Organizing of
components in vehicle
Manufacturing Single batch production
Market Design of product to
Indians (south)
Accessories Wash basin, billing
counter, napkin stand,
foldable chairs, water
can stand, all weather
protection and dust bins.
Competition Presently not much
Safety Portable fire
extinguisher
The vehicle considered for modification was Tata Super
Ace and its specification is as shown in Table 2.
Table 2. Tata Super Ace vehicle specification
Overall vehicle length
(mm)
4340
Load body length (mm) 2630
Load body width (mm) 1460
Load body height (mm) 2000
Payload (Kg) 1000
Turning radius (m) 5.1
4. CONCEPT GENERATION
Based on the QFD and PDS various concepts were
generated.
4.1 Concept Design
Each concept is unique in its own way and the packaging
varies from one concept to the other. Five different
concepts were sketched as shown in Fig. 6.
RUAS-SASTech Journal 47 Vol. 16, Issue 1
4.2 Concept Selection
All 5 concepts were shown to the users and their
requirements were weighed using Pugh matrix
method as shown in Table 3.
Fig. 6 Concept generation
Table 3. Pugh Matrix for Concept Selection
Concept 5 (Fig. 7) was finalized based on better
packaging and ergonomic requirements.
Fig. 7 Finalized concept
5. VIRTUAL MODEL DEVELOPMENT
The virtual 3D concept model was built using Alias tool
for surface modelling and CATIA V5 R19 for
mechanism modelling.
5.1 Concept Modelling
The selected finalized concept sketch is modelled using
Alias tool. The exterior surface model is shown in Fig. 8
and the interior surface detailing is shown in Fig. 9.
Fig. 8 Exterior surface model
Fig. 9 Interior surface detailing
5.2 Ergonomic Analysis
Ergonomic analysis like reach, Rapid Upper Limb
Assessment (RULA) and vision were checked to
maximize the user’s occupational health, productivity
and ease of use. The Indian male 95th percentile
anthropometric dimensions is considered for analysis.
Fig. 10 shows reach and vision analysis.
Fig. 10 Reach bubble for storage options and water
can
Hence the results from the ergonomic analysis proves
that the product is well within the comfort zone of the
vendor and the customers. Thus ensures that the vendor
has good productivity, efficiency and comfort in his
work place.
6. PRODUCT VISUALISATION
6.1 Mechanism Visualization
For animation of mechanisms the assembled models are
imported to Adams view tool. Joints and motions are
applied and simulation were carried out. The animation
sequence of portable chair and side door is shown in Fig.
11 & 12.
RUAS-SASTech Journal 48 Vol. 16, Issue 1
Fig. 11 Portable chair animation
Fig. 12 Side door animation
6.2 Final Product Visualization
Overall dimension of the car is shown in Fig.13. Realistic
render is given using visualization tool and model
appears to be as in real world as shown in Fig. 14.
Fig. 13 Overall dimension of the model
Fig. 14 Food cart in photorealistic environment
6.3 Unique Features of the Product
Unique features incorporated in the product is shown in
Fig. 15.
Fig. 15 Unique features of product
6.4 Mock-up Model Preparation
Preparation of mock-up model is done to a scale of 1:10
and the model was prepared using sun board of 3mm
thickness. Firstly a print out of the draft copy of the full
scale model was taken and according to the dimension.
The panels for the food cart was cut. Then they were
painted with base white to get better finish, later they
were painted according to the rendering style. The
painted panels are bonded together with adhesive and
paper tape. The whole process of scaled mock-up model
preparation is as shown in the Fig. 16.
7. CONCLUSION
Vehicle was designed with proper packaging
which usually lacks in the present day carts.
The cabin interior is ergonomically designed and
spacious. So that the operator can comfortably
reach the required with ease.
Existing vehicle was modified to accommodate
modern features with some mechanisms so that
there is less stress on the vendor at the service
point for setup and pack up.
A scale down mock-up model was built to a scale
1:10 for better visualisation of a product.
Fig. 16 Mock-Up model preparation
REFERENCES
[1] Chandni Sahgal, (2014) Opportunities in The Indian
Food Service Market, Retrieved from
http://www.slideshare.net/chandnisahgal/opportuniti
es-in-the-indian-food-service-market
[2] Theresa Ehrlich (2010) Mobile Food Vendors, Small
Business Development Center Network, Small
Business Market Research Reports, Retrieved from
http://www.sbdcnet.org/small-business-research-
reports/sbdcnet-connections-issue-55-mobile-food-
vendors
[3] Expert Market Admin, (2015) Food Truck Business
Plan In India, Retrieved from http://www.expert-
market.com/food-truck-business-plan-in-india/
[4] Manan, (2015) Low Investment Start-up Business.
Retrieved from
http://silverspoonfoodtrucks.com/blogs/LowInvestm
entStartupBusiness.aspx
[5] Chris Engst, Rick Hall, Aaron Miller, Justin
LoChang, Sarah Manske and Annalee Yassi (2003)
An Ergonomics Guide for Kitchens in healthcare, by
Occupational Health and Safety Agency for
Healtcare (OHSAH), Available at
www.mtpinnacle.com/pdfs/kitchen-ergonomics.pdf
[accessed Feb. 2, 2016]