Design Media Branding Project Creative Brief and Moodboard
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Transcript of Design Media Branding Project Creative Brief and Moodboard
Creative BriefClassy Little Man
Background
Objective
Targeted Audience
Competition
Message
Tone/ Keywords
The Classy Little Man is a clothing line for boys with unique styles and offerings. Featuring a Father-like-Son outfits with matching shirts and accessories. Offers clothing that is for everyday wear and for special occassions.
Create a brand identity with consistent design elements throughout that reflect the style and voice of the products offered at the store.
Since parents are the ones purchasing clothes for their children, the target audience are moms and dads but also target their children with age appropriate styles.
Upscale children clothing boutiques
Classic/ClassyVintage Modern Chic
Boys are young once and for only a short time, The Classy Little Man offers adorable yet unique styles that are guaranteed to turn heads.
CuteDapper