MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7...
Transcript of MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7...
![Page 1: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/1.jpg)
MOOC Course Branding
![Page 2: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/2.jpg)
Index
• Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10
![Page 3: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/3.jpg)
Overall Branding Background
• Branding Icons
![Page 4: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/4.jpg)
Imagery
• Should be candid from one photographer, with no photo “trickery”. A “moment” stopped in time. However they break this rule on their blog, along with some images in their branding guidelines.
![Page 5: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/5.jpg)
Examples of brochures and correct branding
![Page 6: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/6.jpg)
Use non-use of large blocks of color. • They use their additional pallet a lot. • They have large blocks of white, with color
(very often non-green) accent. • They have a graphical arch that they use,
sometimes.
![Page 7: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/7.jpg)
Use of Pointing Elements
![Page 8: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/8.jpg)
Initial Build Idea Round 1 - 1
![Page 9: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/9.jpg)
Initial Build Idea Round 1 - 2
![Page 10: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/10.jpg)
Initial Build Idea Round 1 - 3
![Page 11: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/11.jpg)
Initial Build Idea Round 2 - 1
![Page 12: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/12.jpg)
Initial Build Idea Round 2 - 2
![Page 13: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/13.jpg)
Initial Build Idea Round 2 - 3
![Page 14: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/14.jpg)
Initial Build Idea Round 2 - 4
![Page 15: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/15.jpg)
Initial Build Idea Round 3 - 1
![Page 16: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/16.jpg)
Initial Build Idea Round 3 – 2a
![Page 17: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/17.jpg)
Initial Build Idea Round 3 – 2b
![Page 18: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/18.jpg)
Initial Build Idea Round 3 – 2c
![Page 19: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/19.jpg)
Initial Build Idea Round 4 – 2
![Page 20: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/20.jpg)
For reference here is their color pallet
![Page 21: MOOC Course Branding · MOOC Course Branding . Index • Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10 . ... Marketing Entrepreneurship Family](https://reader036.fdocuments.us/reader036/viewer/2022071214/6042de4be40bc36d3b3fd28b/html5/thumbnails/21.jpg)
END OF EXAMPLES