Design for Simplexity
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Transcript of Design for Simplexity
Simplexitydesign should always be a simple
expression of purpose
design for
Clas
sica
l Sty
les
•Ornamental•Decorative
1900
Mod
erni
sm
•Purist•International Style•Minimalism•Leveraged Industrial revolution•Absence of decorations•Simplification of forms
Less is more
Post
mod
erni
sm19
75
•Fusion of forms•Mixing classical and modern forms
Less is bore
Historical context of design disciplines
Architecture, industrial design, communication design
Neo
Mod
ern
1995
•Steel and Glass•Intelligent buildings•Revival of older styles
less is more
Farnsworth House One-room weekend retreat designed and built by German-American architect Ludwig Mies van der Rohe,
less is bore
Wu HallPrinceton University, New Jersey, deigned by Robert Venturi
A genius minimalist. Dieter Rams
“Simplicity is hopelessly subtle, and many of its defining characteristics are implicit (that it hides in simplicity)”
Simplicity is about subtracting the obvious, and adding the meaningful.
Simplicity is about standing for the core values
complexity
“we live in an age when unnecessary things are our only necessities”
Oscar Wilde, Irish poet and writer
Things that seem complicated can be preposterously simple; things that seem simple can be dizzyingly complex.
Complex cogs, gears, springs and flywheels
of a watch
10 Hrs, 10 Min
To yield a single, simple piece of
information
Helps in accurately rotating hour and
minute hands
Google search experience is simple…Google in not!
we love complexities
1. Content VS controls
No games would sell if they are simple…No games would sell if the gaming console is made complex.
Similarly, no one wants to ride a sports bike on a straight road either. Bike still require simpler cotrols
We were all excited to replace paper with plastic…which made our lives simpler ….but then!
Multiple cardsMultiple bankssurchargeloyalty pointsPayment cycles
Multiple pins
fraudsCall centers
theftoverspend
2. Simplicity comes at the price of complexity
3. Complexity is required for business because to drive sales
Even when you sell washing machines like these once!!!
People are NOT willing to pay for a product that looks less capable ….
At the same time not willing to compromise on controls
So, if Simplicity and Complexity needs to co-exist. We need a way to strike the right balance
Simplexity
Ways to achieve simplexityThis can be tricky when you design for digital experiences…
complexity
simplicity
Poorly products and services
Start here Usable with little differentiation
Should not be difficult
GamificationMisalignment with the purpose
Genius designThis is difficult
delight
Utility and function
Possible possibilities…Move it farEliminate ThoughtfullyManage choices by organizationAllow scarcity and ConstraintsMake information visualRecognize patternsDesign for SpeedInstant gratificationMake it humanMake it humorous
Move it farMore appears like less by simply moving it far
Eliminate thoughtfullyUpgrade the value of a product by simplifying it and not downgrade – ‘don’t make it bore’
Managing choices by organizationParadox of choices require better organization of choices or provide no choices (“Plug it in and get a completely random mix of your music library) –ipod shuffle and radio example for giving no choice
Design for Speed Savings in time feel like simplicity
Progress Display . Style Deception
Facebook graph search
Instant gratification
scarcity vs. abundance
Allow scarcity & Constraints
Pattern recognition
Recognition over recall
Recognize Patterns
Make it humane
Vs
Vs
Make it visual
exploratory
Design for context
Consider these two signs
Make it humorous
Consider these two signs
Happy weekend