Between Here and ThereNavigation Design for Mobile

Presented by Ryan Unger (@ryanunger) ofPunchkick Interactive (@punchkickmobile)

Hash tag #d4m2010

Punchkick Interactive Helps Brands Use Personalized Communication to Inspire Trust

• Headquartered  in  Chicago,  IL• Our  work  is  featured  in:

• Mobile  Web  Design  by  Cameron  Moll• Mobile  Marke0ng  Handbook  

by  Kim  Dushinski• The  NEW  Launch  Plan  by  Joan  Schneider  and  

Julie  Hall

• Founded  2006• Award-­‐winning  services:

• Text-­‐message  campaign  management• Mobile  Web  site  design• Custom  App  development• Mobile-­‐media  planning

Session Goals

1. Understand  the  importance  of  forgeOng  what  you  know

2. Learn  to  focus  on  the  audience  along  with  the  hardware3. IdenPfy  basic  steps  you  can  take  today  to  improve  how  

you  approach  designing  mobile  navigaPon  systems

So Why Did You Show Up Today?

Unlearn What?

#1 Most Important Design Consideration

for Navigation?

The  Three  Minute  Rule

Tech  Considera3ons• Divergent  hardware• Wide  variety  of  operaPng  systems  and  browsers

• User-­‐Input

Other  Considera3ons• Users  oQen  misbehave,  and  they  don’t  follow  the  path  that  you  expect

• What  is  the  content?  Actually  does  it  maTer?

• Who  is  your  audience?• The  3-­‐minute  rule

What Else to Consider When Designing Navigation Systems

Why Haven’t I Seen a Phone Yet!?!

Because Steve Said So

Back to the Considerations...

Mind Reading 101

How Many People Here Want to Hot

Wire a Light Switch?

93%

7%

No Absolutely Not

How to Get Started Today

• Throw  out  what  you  think  you  know• Then  Start  fresh...• Then  start  over...• Then  do  it  again...• The  rest  is  easy

Thanks!

Hash tag #d4m2010

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