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Slides  from  the  On  The  Mark  Webinar  “Designing  for  Complexity,  Designing  out  Complica<on“                                    www.organizeforcomplexity.com    -­‐  Buy  it  on  Amazon.com!    www.nielspflaeging.com    www.betacodex.org    TwiBer@NielsPflaeging    

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Dynamic part of value creation

Solution: man

Formal part of value creation Solution: machine

1850/1900

Local markets,

high customi-

zation

Spacious markets,

little competition

The dominance of high dynamics and complexity is neither good, nor bad. It‘s a historical fact.

high high

dynamicsdynamicsdynamicsdynamics

sluggish/dull, sluggish/dull,

low dynamiclow dynamics s

high high

dynamicsdynamicsdynamics

“Outperformers” exercise

market pressure over con-

ventional companies

{ }

Age of Age of Crafts Manu-Crafts Manu-Crafts Manu-

facturingfacturing

Industrial Age/Age of

Tayloristic Industry

Solution: man

Formal part

Solution: machine

1850/1900 1970/80 today

Age of Global

Markets

ventional companies

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8  Client

Market

Center

Periphery

1 Impulse

2 Information 3 Decision

4 Command

5 Reaction

Is in charge!

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