Design for Beginners: The Universal Principles
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A presentation on the Universal Principles of Design I made for an introductory course on layout and design for employees at a university.
Transcript of Design for Beginners: The Universal Principles
DESIGN
HELP »
I’M A WRITER, GRAPHIC
DESIGNER AND WEB
MANAGER ROLLED INTO
ONE.
@camillediola
AllAmateurAdvice.com
EYE
CLEAN | SIMPLE
DESIGN IS
EVERYTHING
AS IN
PRINCIPLESLidwell, Holden and Butler . (2003) Universal Principles of Design. Massachusetts: Rockport Publishers, Inc.
ACCESIBILITY
AESTHETIC-USABILITY
AFFORDANCE
ATTRACTIVENESS
ATTRACTIVENESS
ATTRACTIVENESS
ATTRACTIVENESS
AUDIENCE
AUDIENCE
AUDIENCE
CHUNKING
CHUNKING
COLOR
CONSISTENCY
CONSISTENCY
CONSISTENCY
FACE-ISM
FACE-ISM
LEVEL OF PROCESSING
EXPOSURE EFFECT
EXPOSURE EFFECT
EXPOSURE EFFECT
FIGURE-GROUND
FIGURE-GROUND
FIVE HAT RACKS
FRAMING
FRAMING
FRAMING
FUNCTIONALITY
FUNCTIONALITY
GOLDEN RATIO
GUTENBURG DIAGRAM
GUTENBURG DIAGRAM
GUTENBURG DIAGRAM
HIGHLIGHTING
HIGHLIGHTING
ICONIC REPRESENTATION
IMMERSION
IMMERSION
INTERFERENCE EFFECTS
INTERFERENCE EFFECTS
LEGIBILITY
ORIENTATION SENSITIVITY
PICTURE SUPERIORITY
RULE OF THIRDS
RULE OF THIRDS
RULE OF THIRDS
RULE OF THIRDS
RULE OF THIRDS
SAVANNA PREFERENCE
SAVANNA PREFERENCE
SELF-SIMILARITY
STORYTELLING
STORYTELLING
SYMMETRY / BALANCE
VON RESTORFF EFFECT
BAD DESIGN
CONSISTENCY
COLOR
FIGURE-GROUND
JUST AWFUL
HIGHLIGHT / LEGIBIILITY
FRAMING / AFFORDANCE / AESTHETIC USABILITY
FUNCTIONALITY
