Deree nov 2012

Looking for a job or an employee? Look no further than Social Media…

Ioannis Nikolaou Assistant Professor in Organizational Behavior

Athens University of Economics & Business

www.inikolaou.gr [email protected]

twitter@nikolaou

American College of Greece Athens November 28, 2012

Yiannis is…

• Work & Organizational Psychologist • Faculty member of AUEB • In the past

– HR & Management Consultant • PricewaterhouseCoopers

– Training & Development Manager • Egnatia Bank

• Social Media Enthusiast

Ioannis Nikolaou | www.inikolaou.gr | [email protected] | twitter@nikolaou

Structure

• Facts • Social Media and job search • Social Media and screening-

recruitment –With data from Greece and abroad

• Tips for job search using Linkedin


Facts about SNWs

More than 100M users, 25-30M of them active users

Almost 1 billion users!!!

Almost 0.5 billion users!!! > 1500 members since

November 2007

>180.000 hits since February 2007


Social Media and job search


The job seeker…

• Introduces herself and keeps her info updated • Develops a professional network, i.e. connects

with people • Participates in events, meetings, groups (e.g.

groups/professional groups) discussions, etc

• and… looks for a job


SNWs study in Greece

• Two studies: – Employees/job seekers Ν=417 job search – HR Professionals Ν=122 screening/recruitment


90% of employees use SNWs, blogging / micro-blogging sites

19%

17%

11%

7%

7%

5%

5%

4%

0% 5% 10% 15% 20% 25%

Networking, Browsing

Networkin, Taking a break, Browsing

Networking

Networking, Taking a break

Networking, Browsing, Searching job opportunities

Browsing

Networking, Taking a break, Browsing, Searching job opportunities

Networking, Looking for a job, Browsing, Searching job opportunities

Reasons for visiting SNWs

3% 4%

20%

39%

34%

Frequency of SNWs use

Very rarely

Once-twice a month

Once-twice a week

Once a day

More than twice a day

Younger people visit SNWs more often

20,8%

29,9%

18,7%

6,9%

9,9%

9,1%

2,1%

2,7%

0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0%

Less than 10 minutes

up to 20 minutes

up to 30 minutes

up to 45 minutes

up to 60 minutes

1-2 hours

2-3 hours

more than 3 hours

Time spent on average in SNWs

Younger people and women spend more time

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Very much

Enough

Moderately

Somehow

Not using it

7,20%

16,53%

20,27%

15,73%

40,27%

33,33%

25,07%

20,00%

13,33%

8,27%

4,80%

3,47%

5,07%

10,40%

76,27%

3,47%

4,53%

4,53%

4,53%

82,93%

How actively involved are you with the following?

Personal blog Twitter Facebook LinkedIn

• Those who don’t use SNWS prefer to use job boards (e.g. kariera.gr) and newspaper ads (36%) and/or find it “dangerous” or unethical to expose their personal/professional info on SNWs (12%)

44,3%

13,2%

21,2%

14,5%

6,8%

69,2%

19,4%

8,9%

2,2% 0,3%

14,2%

4,3% 9,5%

24,0%

48,0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Never Rarely Sometimes Often Always

Which websites do you use during job search ?

LinkedIn

Facebook

Job boards

41,85%

6,77%

25,54%

21,23%

4,62%

42,77%

33,85%

21,23%

1,85% 0,31%

13,23%

1,85%

13,23%

39,38%

32,31%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Not using it Not at all Moderately A lot Very much

How effective do you think they are in job search?

LinkedIn

Facebook

Job boards

The important role of job boards

Social Media and screening-recruitment


Social Networking Websites and Identifying Potential Job Candidates ©SHRM 2011

19%

45%

3%

34%

20%

21%

3%

56%

2011 2008

Yes, we currently use these sites to recruit potential candidates

Yes, we used these websites previously, but do not plan to do so again

No, we never have used these sites and do not plan to do so in the future

No, we have not used these sites, but plan to do so in the future

n = 499

The Use of Social Networking Websites to Recruit Potential Job Candidates: 2011 vs. 2008

n = 371

Note: 2008 total does not equal 100% due to rounding.


Social Networking Websites Used Most Often by Organizations for Recruitment in 2011

LinkedIn 95%

Facebook 58%

Twitter 42%

Professional or association social networking site other than SHRM Connect 23%

SHRM Connect 6%

MySpace 3%

Foursquare 1%

Second Life 1%

Other 6% Note: n= 277. Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Total does not equal 100% due to multiple response options.

Social Networking Websites Used Most Often by Organizations for Recruitment in 2011

A cheap and efficient way to gather information about candidates


How Do Organizations Recruit Potential Job Candidates Using Social Networking Websites?

Other

Create a group or page for the organization to post information and career opportunities

Search for active job candidates by using the social networking website's search feature

Search for passive job candidates by using the social networking website's search feature

7%

24%

16%

53%

6%

63%

65%

72%

2011 2010 (n = 103) (n = 276)

Note: Excludes respondents who indicated their organization currently does not use social networking websites to recruit potential job candidates. Totals do not equal 100% due to multiple response options.

13%

24%

37%

21% 5%

Do you use SNWs to search for info about your candidates?

Never

Rarely

Sometimes

Often

Always

Microsoft Confidential 23 23

Source: Online Reputation study (for Data Privacy Day) *Un-weighted data

2% 1% 2% 2% 2%

14% 6%

16% 6%

29% 10%

5%

9%

10%

18% 22%

9%

27%

23%

28% 27%

35%

22% 37%

14% 25%

44%

25% 22%

9%

WW US UK Germany France

All the time

Most of the time Sometimes

Rarely

Never

Don’t know

Use of Online Reputational Information 79% of US HR/Recruitment professionals responding use online reputational information to evaluate candidates most or all of the time. This practice is less common among both UK and German respondents and rarely or never done by 47% of French respondents.

Q6. Do you review online reputational information about candidates when evaluating them for a potential job / college admission?

(n=1106) (n=275) (n=276) (n=279) (n=276)

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Never

Rarely

Sometimes

Often

Always

4,2%

14,1%

33,8%

32,4%

15,5%

42,3%

22,5%

21,1%

7,0%

7,0%

Which SNWs do you to search for info about your candidates?

Facebook Linkedin

Tips for job search using

• NEVER lie


Tips for job search using

1. Fill in a Complete Profile – it takes time... – Most important is your Summary, your Experience,

your Skills & Expertise and your Headline. 2. Add as Many Connections as You Can 3. Join Groups 4. Answer Questions and Participate

– Engage your audience 5. Regularly Update Your Status 6. Online First Impressions Matter 7. Always be professional


Mistakes to Avoid

• Don’t use anything other than a professional looking photo • Don’t send people an invitation with LinkedIn’s default text • Don’t use the “Friend” option to connect with people • Don’t forget to include all your external links (e.g. twitter) • Don’t spam your connections • Don’t ask people who DON’T know you to write

recommendations for you • First complete your profile and then start connecting with

people you don’t know or join groups • Your Linkedin profile is NOT your CV…


What is the future of SNWs?

• Stronger integration with job boards & applicant tracking systems

• Emphasis on industry-specific SNWs (e.g. embedded.com for engineers, ishade.com for accountants, researchgate.net for academics/researchers, etc.)

• Intranet based SNWs (e.g. yammer.com) • Mobile based SNWs

– SoLoMo (social, local, mobile) services


What is the future of SNWs?

• No presence in SNWs, esp. LinkedIn? – No presence in labor market…. – No More Résumés, Say Some Firms

• CVs will become extinct


http://on.wsj.com/L0lvWN

Special Issue

• International Journal of Selection & Assessment (December 2012)

– Advances in Selection and Assessment in Europe

• Editors: Ioannis Nikolaou, Neil Anderson and Jesus Salgado


Thank you

Ioannis Nikolaou

www.inikolaou.gr [email protected]

twitter@nikolaou

Deree nov 2012

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