1. Group4Rohith KR(1320827) Sharath MJ(1320807) Manav Sood(1320818) Anurag Deyasi(1320803) Eshan Shrivastava(1320810)

2. Characteristicsof Depth Interviews (DI) Techniques and Applications DI Advantages and Disadvantages of DI Case Study Review on DI 3. The in-depth interview, while focused, is discursive and allows the researcher and respondent latitude to explore an issue within the framework of a guided conversation. 4. Requirement of detailed information(thoughts, behaviors new issues). To answers the questions What and How . For example, you may have measured an increase in youth visits to a clinic, and through indepth interviews you find out that a youth noted that she went to the clinic because she saw a new sign outside of the clinic advertising youth hours. You might also interview a clinic staff member to find out their perspective on the clinics youth friendliness. 5. non disguised Qualitative Research Procedure One-to-one intense interviewing interaction Small number of respondents Structured & Unstructured Used to explore ideas, situations or programs A 6. Conversationaland Engaging Non Disguised Qualitative Research Can Inductive or Deductive Open Ended Questions Seek understanding & Interpretation Record Reflections 7. Exploringthe boundaries of a problem. Obtaining context for a problem or issue. Evaluating potential solutions. Managing the research process by supporting the interpretation of results from surveys and other quantitative methods. 8. Interviewingthe faculty, staff, students, or others at CUIM about their experiences or expectations related to the program. Their thoughts on Program operations & innovations Processes followed Satisfactory Outcomes Changes they see within themselves as a result of being associated with it 9. Problem Identification & Planning:Define the purpose of the interview Structure the interview Script the interview Prepare the respondent Develop Instruments Train Data Collectors Collect Data Analyze Data Determine Findings 10. IdentifyStakeholders Identify the information you want List the stakeholders to be interviewed Ensure that your research follows ethical standards 11. Developyour interview protocol What to say to interviewees when: Setting up the interview Beginning the interview What to do: During the interview Following the interview 12. Identifyand train your interviewers Including Introduction to the objectives Review of collection techniques Review of collection items and instruments Practice with instruments Skill-building exercises Discussion of ethics 13. Setup the interview with stakeholders Informed consent from interviewee Upon consent, conduct interview Summarize data immediately after Verify any information given 14. Reviewthe data Analyze all data Review responses and look for patterns Group themes together Identify enthusiastic responses 15. Writereport Introduction Methods Results Conclusion Feedbackfrom interviewees Revise Deliverto all involved 16. Whenin need of detailed information When you want to examine thoughts and behaviors Should be used in place of focus groups if: Participants are not included Uncomfortable participants exist To distinguish individuals 17. Providesmore information than surveys Participants are more enthusiastic than justanswering a survey Providesrelaxed atmosphere Better to talk one on one than to fill out a survey Ableto use direct conversation vs. indirect On the other hand a survey is indirect 18. Bias Responses can be biased Time-intensive A extensive amount of time involved Training Interviewer must be properly trained Not-generalizable Cannot generalize from those findings You can group themes Due to small sampling and not using random samples 19. Reconnaissance Market Research or ReconMR is a strong research agency focused on enterprise clients primary research needs for strategic decisionmaking. 20. Buildan Integrated healthcare delivery system (IHDS) Needed a clearer picture of Issues Ongoing Trends Needs Competitors 21. Identifyingstakeholders Employees Patients Payers Technology providers InformationRequired was gathered from client requirements 22. Participantswere emailed & scheduled by consulting firm Upon consent, interviews were conducted Summarization of data was done immediately Verify any information given 23. AsReconMR is a research firm.. Data collectors were made aware of the interview protocol Data collectors were given training for the web-user interface used 24. Analyzeall data As the research was computer based analyzing &grouping of data was done on a computer based platform Review responses i.e. find out patterns Determiningthe findings The patterns were converted into rich qualitativedata 25. TheDI as a Computer assisted telephone interview The DI was intense and One-to one Participants were predefined Contains factors & facts with rich qualitative data which effects the decision of the client Provided insights to macro trends of clients industries 26. Useof collected information IHDS can leverage its strength on trends The interviews conducted informed the businessstrategy recommendation Client can compare themselves with the competitoirs 27. The Youth Attitude Tracking Study (YATS) 28. THE PROBLEM: DROP IN PROPENSITY The Youth Attitude Tracking Study (YATS) began in 1975 - a complex telephone survey of 16-24 year-old men and women nationwide Measure of Propensity the inclination a youth showed towards joining the military or military related service in the next few years Fall in propensity need for YATS follow-up interviewsAfrican American YouthHistorical PropensityOver 50 % drop (1992 and 1993)30% male youthHistorically, the group with highest enlistment propensity 29. Selected ParticipantsParticipant Pool Only males, ages 1721; White, black, or Hispanic race/ethnic groups; and High school seniors, degree graduates, or college studentsBalanced quota among the 3race/ethnic and 4 propensity groups Joiners Non-joiners Shifters Fence-sitters Ages 17-21; Educational level Work status Region of the country40 Black40 White120 interviews40 Hispanic10 interviews per propensity groupData Collection TimelineCompleted for white youth by Mar 15th 1996Data collection commences on Dec 15th 1995 Dec 1995Jan 1996Feb 1996March 1996Completed for black youth by May 3rd 1996 April 1996May 1996June 1996Source: Itbusinessedge, Cisco29 30. Interview Process and Data Collection Interview Process Standard set of questions, 45 minutes per interview Interviewer provided with personal characteristics to familiarize with participants. All interviews were taped, with permission, and transcribed Each interview was summarized in writing by the interviewer.Each respondent was allowed to "tell his story" in his own order and depth with guidance from the interviewerContact ProcedureRace By Project Interviewer Scheduled by Westat's Telephone Research Center and forwarded to interviewer Provide an introduction about the interview, obtain guardian's permission for underage participant 15$ remuneration Maximum of 7 call attempts per participant in different time slicesPropensity Group JoinerNonJoinerShifterFencesitterTOTALWhite9891238Black10138940Hispanic1010111142TOTAL29312832120 Maximum broken appointments 3 Maximum of 5 household contacts reached30 31. The Grounded Theory Approach : Inductive Analysis Transcript 2nd sweep Hypothesis Rechecking Analytic themes and patterns of differences Transcript 1st Review Each interviewer reviewed their own transcripts for analytic themes and patterns of differences.Analysis on Decision Making: Identify major themes and patterns that influence youth's decision-making processes and styles. Systematic regularities and variations likely to influence decision making. E.g.., age, race/ethnic group, region, urban versus rural residence, socioeconomic status, and college attendance.Broad Questions on decision makingRechecking hypothesis on Decision Making Established analysis provided a logical framework to career centric decision makingUnpacking the meaning of propensity: Identify distinct configurations of images, social and informational bases, and interpretations of military and civilian life associated with the different propensity groups. Extract the propensity for each groupQuestions on career decision making & military propensitySource: Oracle, Ovum31 32. Review YATS Case StudyInformation Collection Major factors that influence the decision making process of the nations' youth. Major factors that influence the career decisions of the participant youthUse of Information Insights on the factors causing the fall in propensity Use data for military advertising awareness Analyze internal factors that act as major deterrents of propensity among youthSource: Supplier assessment32