DEPARTMENT OF MANAGEMENT STUDIES
Transcript of DEPARTMENT OF MANAGEMENT STUDIES
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DEPARTMENT OF MANAGEMENT STUDIES
MBA PROGRAM
CURRICULUM AND SYLLABUS
REGULATION -2015
2017-2018 onwards
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M.KUMARASAMY COLLEGE OF ENGINEERING, KARUR
(AUTONOMOUS COLLEGE AFFILIATED TO ANNA UNIVERSITY)
2015 REGULATIONS OF MBA DEGREE PROGRAMME (FULL TIME)
(For the batches of candidates admitted in 2015-2016 and subsequently)
The Regulations presented here are for M.B.A. Degree Programme of M.Kumarasamy
College of Engineering (MKCE).This Regulations contains the course structure, curriculum and
the provisions governing the policies and procedures of imparting instructions of courses,
conduction of examinations, evaluation and certification of students’ performance, leading to the
said Degree Programme(s).This set of Regulations may evolve and get revised/refined or
updated or modified or changed through appropriate approvals from the Academic Council of
the college from time to time.
1. PRELIMINARY DEFINITIONS AND NOMENCLATURE
In the following Regulations, unless the context otherwise requires
i. “Programme” means Degree Programme, that is MBA Degree Programme.
ii. “Specialization” means the discipline of the Post Graduate Degree Programme of
Management Studies
iii. “Course” means a theory or laboratory course that is normally studied in a
semester
iv. “Chairman” means Head of the Faculty
v. “Head of the Department” means Head of the concerned Department of the
College
vi. “Controller of Examinations” means authorized person who is responsible for
examinations of the College
vii. “Odd Semester” means the Semester that is typically from June to October.
viii. “Even Semester” means the Semester that is typically from December to April.
ix. “University” means Anna University, Chennai
2. CONDITIONS FOR ADMISSION
Candidates for admission to the first semester of the Post-Graduate Degree Programme
shall be required to have passed any Graduate Degree Examination of Anna University or
equivalent as specified under qualification for admission as per the Tamil Nadu Common
Admission (TANCA) criteria from time to time.
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3. DURATION OF THE PROGRAM
i. Minimum Duration: The Programme will lead to the Degree of Master of Business
Administration (M.B.A.) and extend over a period of two Academic years consisting of four
semesters.
ii. Maximum Duration: The candidate shall complete all the passing requirements of the
M. B. A. degree programme within a maximum period of 4 years / 8 Semesters, these periods
being reckoned from the commencement of the semester to which the candidate was first
admitted.
3. STRUCTURE OF THE PROGRAMME
3.1 Curriculum: I. The curriculum for the programme includes theory courses (including electives), practical,
internship, project etc with detailed syllabi prescribed by the Board of Studies from time to time.
II. Specialization and Electives:
The Specialization as available in the discipline of Marketing, Finance, and Human Resource,
every student shall opt for dual specialization. Students can select based on the given list of
elective courses (4 elective courses in each specialization) in consultation with the Head of the
Department. Refer Annexure.
3.2.(a) Credit Assignment:
Each course is normally assigned a certain number of credits. One credit will be assigned for
every 15 hours of lectures. Two credits for Comprehensive Viva-voce, four credits for
Internship, Twelve credits for the Major Project will be assigned.
(b) Medium of instruction: The medium of instruction is English for all courses, Examinations,
Seminar presentations, project reports etc.
3.3. Internship: Every student shall undertake a suitable Internship during the summer vacation, between second
and third semester, for duration of Four weeks, in consultation with the faculty supervisor and
the Head of the Department. Report of the Internship is to be submitted by the students within 15
days from the commencement of the third Semester.
3.4. Major Project: Every student shall undertake a Project Work in the fourth semester in consultation with the
faculty supervisor and the Head of the Department. The Project Work shall be undertaken in an
industry / research organization or open topic of research interest in consultation with the faculty
supervisor and the Head of the Department. In case of Project Work in industry / research
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organization, the same shall be jointly supervised by a faculty supervisor and an expert from the
organization.
4. REQUIREMENTS OF ATTENDANCE AND PROGRESS
4.1 ATTENDANCE REQUIREMENTS FOR END SEMESTER EXAMINATION
4.1.1 A candidate who has fulfilled the following conditions shall be deemed to have satisfied
the attendance requirements for completion of a semester.
(a) Ideally every student is expected to attend all classes and earn 100% attendance. However in
order to allow provision for certain unavoidable reasons such as prolonged hospitalization /
accident / specific illness the student is expected to earn a minimum of 75% attendance to
become eligible to write the End-Semester Examination. Therefore , every student shall secure
not less than 75% of overall attendance in that semester taking into account the total number of
periods in all courses attended by the candidate as against the total number of periods in all
courses offered during that semester.
(b)However, a candidate who secure overall attendance above 65% and less than 75% in that
current semester due to medical reasons (prolonged hospitalization / accident/specific illness /
participation in sports events) may be permitted to appear for the current semester examinations
subject to the condition that the candidate shall submit the medical certificate / sports
participation certificate to the Head of the institution. The same will be forwarded to the COE.
(i) His / Her progress has been satisfactory and
(ii) His / Her conduct has been satisfactory
(c) Candidates who secure less than 65% overall attendance and candidates who do not
satisfy the clauses (a) & (b) will not be permitted to write the end semester examinations.
5. CLASS ADVISOR There shall be a class advisor for each class. The class advisor will be one among the
(course-instructors) of the class. He / She will be appointed by the Head of the
department concerned. The class advisor is the ex-officio member and the Convener of
the class committee. The responsibilities for the class adviser shall be
To act as the channel of communication between the HoD and the students of the
respective class
To help the chairperson of the class committee in planning and conduct of the class
committee meetings
To collect and maintain various statistical details of students.
To monitor the academic performance of the students including attendance and to
inform the class committee
To attend to the students’ welfare activities like awards, medals, scholarships and
industrial visits.
6. CLASS COMMITTEE
6.1 A Class Committee for a semester consists of teachers of the concerned classes, student
representatives, Class Advisor and a chairperson who is not ordinarily allotted teaching work to
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that particular class / batch. It is like the “Quality Circle” with the overall goal of improving the
teaching – learning process. The functions of the class committee include:
Resolving academic issues experienced by students in the class room and in the
laboratories
Clarifying the regulations of their degree programme and the details of rules therein
Informing the student representatives “the academic schedule” including the number
of assessments, the dates and the syllabus coverage for each assessment period.
Informing the student representatives the details of regulations regarding the
weightage used for each assessment. In the case of practical courses (laboratory /
drawing / project work / seminar etc.,) the breakup of marks for each experiment /
exercise / module of work, should be clearly discussed in the class committee meeting
and informed to the students through the class representatives.
Analyzing the performance of the students of the class after each test and finding the
ways and means of improving the students performance
Identifying the weak students, if any, in any subjects and requesting the teachers
concerned to provide some additional help or guidance or coaching to such weak
students as often as possible
6.2 The class committee for a class is normally constituted by the Head of the Department.
However, if the students of different specializations are mixed in a class, the class committee is
to be constituted by the Chairman of the faculty
6.3 The class committee shall be constituted within a week of the commencement of a semester
6.4 At least 2 student representatives (usually 1 boy and 1 girl) shall be included in the class
committee
6.5 The chairperson of the class committee may invite the Head of the Department / Deans of
campuses to any class committee meeting
6.6 The chairperson is required to prepare the minutes of every meeting, submit the same to the
Head of the Department within two days of the meeting and arrange to circulate among the
students concerned and teachers. If there are some points in the minutes requiring action by the
management, the same shall be brought to the notice of the management by the Principal
6.7 The class committee shall meet in a semester as follows:
The first meeting within a week from the date of commencement of the semester
The remaining meeting the before the continuous assessment examinations
The last meeting a week before the last lecture day of the semester
6.8 During these meetings the student members representing the entire class, shall meaningfully
interact and express the opinions and suggestions of the other students of the class to improve the
effectiveness of the teaching – learning process.
7. SYSTEM OF EXAMINATION
7.1 Performance in each subject of study shall be evaluated based on
(a) Continuous internal assessment through the semester and
(b) End semester examination at the end of the semester.
7.2 Each subject, both theory and practical shall be evaluated for a maximum of 100 marks.
The project work shall be evaluated for a maximum of 400 marks.
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7.3 For all the theory and practical subjects, the continuous internal assessment
will carry 50 marks while the End semester examination will carry 50 marks.
7.4 For the internship training the continuous internal assessment will carry 50 marks
while the end semester examination will carry 50 marks
7.5 Project work shall be allotted to a single student and the continuous internal assessment
will carry 200 marks while the end semester examination will carry 200 marks.
7.6 The End Semester examination (Theory & Practical) of 3 hours duration shall ordinarily be
conducted between November and January during the Odd semesters and May and July during
the Even Semesters. All Practical examinations shall be conducted and evaluated by Internal and
External Examiners.
7.7 The End Semester examination for project work shall comprise of evaluation of the final
report submitted by the individual student to an external examiner followed by a viva-voce
examination conducted separately for each student by the external examiner), HOD or staff
nominated by HOD (Internal Examiner) and Guide.
7.8 For the End semester examination in practical subjects including project work the
internal and external examiners shall be appointed by the HOD /COE.
7.9 Students are prohibited from entering into the examination Hall / Laboratories any book or
portion of book, manuscript, or paper of any description or communicating with or copying from
each other or communicating with any persons outside the examination Hall / Laboratories.
Programmable calculators, cell phone shall not be permitted inside the examination hall /
laboratories. However, any required codebooks and data sheets / books if necessary may be
permitted inside the examination hall / laboratories with approval of the Chief Superintendent /
Examiners. The students are warned that any form of malpractice will be dealt severely. The
punishment may even be canceling all the examination written by the student and debarring
permanently from all the examinations and disciplinary action will be taken by the college
authorities after conducting enquiry.
7.10 The Hall ticket and ID card must be produced at the time of writing the examination. If
any student failed to produce Hall ticket / ID card on any grounds, they should get duplicate Hall
ticket from the CO
E Office through the Chief Superintendent by paying the prescribed fee.
7.11 For all the practical courses and project work, students shall obtain bonafide certificate
for the Record / Project work completed from the faculty – in – charge / Guide and Head of the
Department at the end of the semester. Students who have not obtained the bonafide certificate
are not permitted to appear for the examination.
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8. PROCEDURE FOR AWARDING MARKS FOR INTERNAL ASSESSMENT
Appearance in End Semester Examination is mandatory for all theory and
practical courses and Project Work. Each course shall be evaluated as shown below. (Refer
Annexure)
S.No. Category of Course Continuous
Assessment (CA)
End Semester
Examination (ESE)
1 Theory 50 50
2 Laboratory / Practical 50 50
3 Comprehensive Viva Voce 50 50
4 Internship 50 50
5 Major Project 200 200
9. PASSING REQUIREMENTS FOR END SEMESTER EXAMINATION
9.1 A candidate who secures not less than 50% of total marks prescribed for the subject with
a minimum of 50% of the marks prescribed for the end-semester Examination in both theory
And practical subject (including Project work), shall be declared to have passed the End
Semester examination.
9.2 If a candidate fails to secure a pass in a particular subject, it is mandatory that he/she shall
register and reappear for the End semester examination in that subject during the subsequent
semester when examination is conducted in that subject; he/she should continue to register and
reappear for the examinations in the failed subjects till he / she secures pass.
9.3 The internal assessment marks obtained by the candidate in the first appearance shall be
retained and considered valid for all subsequent attempts till the candidate secure a pass.
However, from the 4th attempt onwards if a candidate fails to obtain pass marks (IA + End
Semester Examination) then the passing requirement shall be as follows:
The candidate should secure 50% and above the maximum marks prescribed for subject in the
End semester examinations alone irrespective of Internal Assessment marks obtained.
10. PROCEDURE FOR COMPLETING THE PROGRAMME
10.1 The course work of the odd semesters will normally be conducted only in odd semesters
and that of the even semesters only in even semesters.
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10.2 A candidate will be permitted to proceed to the courses of study of any semester only if
he/she has satisfied the requirements of attendance, progress and conduct in respect of the
preceding semester and had paid fees for that semester.
11. AWARD OF LETTER GRADES
11.1 All assessments of a subject will be done on absolute marks basis. However, for
the purpose of reporting the performance of a candidate, letter grades, each carrying certain
points specified, will be awarded as per the range of total marks (out of 100) obtained by
the candidate (Regular or Arrear), as detailed below:
Range of percentage of total marks Letter
grade
Grade
Point
91 to 100 S 10
81 to 90 A 9
71 to 80 B 8
61 to 70 C 7
57 to 60 D 6
50 to 56 E 5
Less than 50 % Marks in End semester
examination
RA 0
Absent AB 0
Inadequate Attendance I 0
Withdrawal W 0
RA – Denotes Reappearance.
I – Denotes Inadequate Attendance
W – Denotes Withdrawal from the examination.
AB – Denotes Absent for Examination
GPA for a semester is the ratio of the sum of the products of the number of credits for subject
acquired and the corresponding points to the sum of the number of credits for the subject
acquired in the semester
A student is deemed to have passed and acquired the corresponding credits in a particular course
if he / she obtained any one of the following grades: “S”, “A”, “B”, “C”, “D”, “and E”
GPA for a semester is the ratio of the sum of the products of the number of credits for subject
acquired and the corresponding points to the sum of the number of credits for the subjects
assigned in the semester.
Sum of [Credits Acquired x Grade Points]
GPA = Sum of Credits acquired
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CGPA will be calculated in a similar manner, considering all the subjects registered from first
semester.
n
Σ Ci GPi
i=1
CGPA = --------------------
n
Σ Ci
i=1
Where Ci – is the Credits assigned to the subject
GPi – is the Grade point corresponding to the grade obtained for each subject
n – is number of all subjects successfully cleared during the particular semester in the case of
GPA and during all the semesters in the case of CGPA
12. REVALUATION
A candidate can apply for revaluation of his/her end semester examination answer
paper in a theory subjects, within a reasonable time from the declaration of results,
on payment of a prescribed fee through proper application to the Controller of
Examinations through the Head of the Institution.
A candidate can apply for revaluation of answer scripts for not exceeding 5
subjects at a time. The Controller of Examination will arrange for the revaluation
and the results will be intimated to the candidate concerned through the Head of the
Institution. Revaluation is not permitted for practical subjects, seminars, practical
training and for project work.
13. ELIGIBILITY FOR THE AWARD OF THE DEGREE
A student shall be declared to be eligible for the award of the Degree if he/she has
13.1 Successfully gained the required number of total credits as specified in the Curriculum
corresponding to his/her Programme within the stipulated time.
13.2 No disciplinary action is pending against him/her.
13.3 Successfully completed the field visit / industrial training, if any, as prescribed in the
curriculum.
14. CLASSIFICATION OF DEGREE
14.1 A candidate who qualifies for the award of the Degree having passed the
examination in all the subjects in his / her first appearance within the specified minimum
number of semesters securing a CGPA of not less than 8.50 shall be declared to have
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passed the examination in First Class with Distinction.
14.2 A candidate who qualifies for the award of the Degree having passed the examination
in all the subject within the specified minimum number of semesters plus one year (two
semesters), securing a CGPA of not less than 6.50 shall be declared to have passed the
examination in First Class.
14.3 All other candidates (not covered in clauses 16.1 and 16.2) who qualify for the award of
the degree shall be declared to have passed the examination in Second Class.
A candidate who is absent in semester examination in a subject / project work after having
enrolled for the same shall be considered to have appeared in that examination for the
purpose of classification.
14.4 A candidate shall be eligible for award of ranking only if he / she has passed the
examination in first class with distinction or first class in having passed all the courses in first
attempt. Those who have availed the provision of break of study / withdrawal will not be eligible
for rank.
15. AUTHORIZED BREAK OF STUDY FROM A PROGRAMME
15.1 Break of Study shall be granted only once for valid reasons for a maximum of one
year during the entire period of study of the degree programme. However, in extraordinary
situation the candidate may apply for additional break of study not exceeding another one year
by paying prescribed fee for break of study.
15.2 The candidates permitted to rejoin the Programme after the break / prevention
due to lack of attendance, shall be governed by the Curriculum and Regulations in force at the
time of rejoining.
15.3 The students rejoined in any of the semesters are required to gain the stipulated number
of credits in order to become eligible for the award of degree, under NEW Regulations.
16. REVISION OF REGULATION AND CURRICULUM
The I nst it ut io n may from time to time revise, amend or change the Regulations,
scheme of examinations and syllabi if found necessary through the Academic Council.
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ANNEXURE – I
SCHEME OF ASSESSMENT
a) Continuous Internal Assessment - Theory:
PARTICULARS MARKS
Internal Test-1 7.5
Internal Test-2 7.5
Preparatory Exam 15
Assignment I & II 5
Online Assessment Test 5
Seminar 5
Attendance 5
Total 50
b) Continuous Internal Assessment - Practical:
PARTICULARS MARKS
Experiment Preparation &
Execution 25
Model Practical 10
Record 10
Attendance 5
Total 50
c) Continuous Internal assessment – Major Project:
PARTICULARS MARKS
Internal Review & Feedback by
External Guide (Subject to
availability of External guide)
100
Model Viva Voce 100
Total 200
External assessment - Major Project:
PARTICULARS MARKS
Project Report 100
Final Viva Voce 100
Total 200
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e) Attendance Marks:
Theory and practical subject
75% to 79% of attendance - 1 mark
80% to 84% of attendance - 2 marks
85% to 89% of attendance - 3 marks
90% to 94% of attendance - 4 marks
95% to 100% of attendance - 5 marks
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M.KUMARASAMY COLLEGE OF ENGINEERING, (Autonomous)
THALAVAPALAYAM, KARUR-639113
MASTER OF BUSINESS ADMINISTRATION
CURRICULUM - Regulation 2015
(For the students admitted from academic year 2017-18 onwards)
SEMESTER – I
Course
Code Course Title
Hours / Week Credit
Maximum Marks
CI
A
ES
E Total
L T P
THEORY
PBA15101 Management Principles and Practice 3 0 0 3 50 50 100
PBA15102 Managerial Economics 3 0 0 3 50 50 100
PBA15103 Organizational Behaviour 3 0 0 3 50 50 100
PMA15101 Statistics for Management 3 2 0 4 50 50 100
PBA15105 Financial and Management
Accounting 3 2 0 4 50 50 100
PBA15106 Legal Aspects for Business 3 0 0 3 50 50 100
PBA15107 Corporate Communication 3 0 0 3 50 50 100
PBA15108P Comprehensive Viva Voce - I 0 0 2 2 50 50 100
Total 25 400 400 800
SEMESTER – II
Course
Code Course Title
Hours / Week Credit
Maximum Marks
CI
A
ES
E Total
L T P
THEORY
PBA15201 Marketing Management 3 0 0 3 50 50 100
PBA15202 Production Management 3 2 0 4 50 50 100
PBA15203 Financial Management 3 2 0 4 50 50 100
PBA15204 Human Capital Management 3 0 0 3 50 50 100
PMA15202 Operations Research 3 2 0 4 50 50 100
PBA15206 Research Methodology 4 0 0 4 50 50 100
PBA15207 Business Ethics and Corporate
Social Responsibility 3 0 0 3 50 50 100
PRACTICAL
PBA15208P Business Application Software 0 0 4 2 50 50 100
PBA15209P Comprehensive Viva Voce – II 0 0 2 2 50 50 100
Total 29 450 450 900
CIA - Continuous Internal Assessment, ESE - End Semester Examination
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SEMESTER – III
Course
Code Course Title
Hours / Week Credit
Maximum Marks
CI
A
ES
E Total
L T P
THEORY
PBA15301 Strategic Management 4 0 0 4 50 50 100
Elective – I 3 0 0 3 50 50 100
Elective – II 3 0 0 3 50 50 100
Elective – III 3 0 0 3 50 50 100
Elective – IV 3 0 0 3 50 50 100
Elective – V 3 0 0 3 50 50 100
Elective – VI 3 0 0 3 50 50 100
PRACTICAL
PBA15308P Internship Training 0 0 4 4 50 50 100
PBA15309P Comprehensive Viva Voce – III 0 0 2 2 50 50 100
Total 28 450 450 900
SEMESTER – IV
Course
Code Course Title
Hours /
Week Credit
Maximum Marks
CIA ESE Total L T P
PRACTICAL
PBA15401P Major Project Viva Voce 1 0 0 12 200 200 400
Elective-VII 3 0 0 3 50 50 100
Elective-VIII 3 0 0 3 50 50 100
Total 18 300 300 600
Credits Tally
Semester Credits Marks
Semester-I 25 800
Semester-II 29 900
Semester-III 28 900
Semester-IV 18 600
Total 100 3200
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List of Electives
Marketing
Course
Code Course Title
Hours / Week Credit
L T P
THEORY
PBA153M1 Rural Marketing 3 0 0 3
PBA153M2 Retail Management 3 0 0 3
PBA153M3 Services Marketing 3 0 0 3
PBA153M4 Consumer Behavior 3 0 0 3
PBA153M5 Brand Management 3 0 0 3
PBA153M6 Sales and Distribution 3 0 0 3
PBA153M7 Customer Relationship Management 3 0 0 3
Finance
Course Code Course Title
Hours /
Week Credit
L T P
THEORY
PBA153F1 Security Analysis and Portfolio
Management 3 0 0 3
PBA153F2 International Financial
Management 3 0 0 3
PBA153F3 Commercial Banking Management 3 0 0 3
PBA153F4 Insurance and Risk Management 3 0 0 3
PBA153F6 Financial Markets and Services 3 0 0 3
PBA153F7 Banking Principles and Practices 3 0 0 3
PBA153F7(R) Banking Principles and Practices I 3 0 0 3
PBA153F8 Banking Principles and Practices II 3 0 0 3
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Human Resource
Course
Code Course Title
Hours /
Week Credit
L T P
THEORY
PBA153H1 Entrepreneurship 3 0 0 3
PBA153H2 Training and Development 3 0 0 3
PBA153H4 Organizational Change and Development 3 0 0 3
PBA153H5 Managerial Behavior and Effectiveness 3 0 0 3
PBA153H6 Performance Management 3 0 0 3
PBA153H7 Strategic Human Resource Development 3 0 0 3
Entrepreneurship
Course
Code Course Title
Hours /
Week Credit
L T P
THEORY
PBA153E1 Entrepreneurship And Innovation 3 0 0 3
PBA153E2 Marketing for Entrepreneurs 3 0 0 3
PBA153F5 Project Management 3 0 0 3
PBA153H3 Industrial Relations and Labour Welfare 3 0 0 3
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PBA15101 – MANAGEMENT PRINCIPLES AND PRACTICE
Objectives
To learn about Evolution and Fundamental concept of management and to know how to manage
day to day activities of an organization by using various management concepts.
Unit Topics No. of
Hours
I
Historical Perspective of Management
Fundamental Concept of Management-Science or Art-Henry Fayol’s 14
Principles of Management-Management and Administration-Development of
Management Thought-Functions of Management-Recent Trends in
Management-Opportunities and Challenges in Management Profession.
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II
Planning
Nature and Purpose of Planning-Steps involved in planning-Objectives:
Setting objectives –Planning Premises-Types of strategies – Policies –
Decision Making- Types of decision-Decision making process- Rational
decision making process- Decision making under different conditions, MBO
and its benefits.
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III
Organizing and Staffing
Nature and Purpose of Formal and Informal Organizations’- Organization
Chart-Departmentation-Definition Staffing- Job design skills-Personal
Characteristics needed in Managers-Selection and Recruitment-E-
Recruitment Process.
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IV
Leading and Controlling
Leadership-Types-Theories- Leadership styles. Meaning of controlling-
Process, Types of control- Budgetary and Non budgetary control
Techniques.
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V
Managing Using Systems
New role of information systems in an organization-Contemporary
Approaches-Types of systems-Functional Perspectives-Enterprises
Applications (CRM, SCM, KMS)-E-Business and E-Commerce-Database
Management Systems-ERP-The growth of International Information
Systems-Managing global information systems-Business Intelligence.
10
Total 45 Hrs
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Text Book
1. Harold Koontz & Heinz Weihrich “Essentials of Management”, 8th Tata McGraw-Hill,
2010.
Reference Book
1. Knneth C Laudon and Jane Price Laudon,Management Information Systems-Managing
the Digital Firm,Pearson Education Asia,2008.
2. Charles W.L Hill and Steven L McShane, ‘Principles of Management, McGraw Hill
Education, Special Indian Edition, 2007.
3. Andrew J. Dubrin, Essentials of Management, Thomson Southwestern, 9th edition,2012.
4. Tripathi, P C.,& Reddy,P N “ Principles of Management” Tata McGraw Hill 2006.
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PBA15102 – MANAGERIAL ECONOMICS
Objectives
To introduce the fundamentals of economics and study about micro and macro economics
concepts and to know how these managerial economics applications play a vital role in
determining and developing individual , group , organization , government and society
economic growth.
Unit Topics No. of
Hours
I
Introduction
Meaning and Concepts of economics-Scope-basic economic tools in
managerial economics-role of managerial economist-the circular flow of
economic activity-factors of production-Markets and government in a
modern economy-Econometrics.
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II
Demand and Supply Analysis
Law of demand-Types of demand-Elasticity of demand-Demand
forecasting-Law of supply-Price determination. Production Function-
Cobb- Douglas Production Function. Returns to scale- Types, Law of
Returns to scale.
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III
Market and Competitive Analysis
Market-Types of market-Market structure –perfect competition-
monopoly and monopsony-monopolistic competition-Oligopoly and
Oligopsony-Profit maximization.
9
IV
Pricing Strategy and Cost Analysis
Pricing policies -basic pricing strategies-Pricing methods of goods and
services-Price discrimination. Cost concept-classifications and
Determinants-economies and diseconomies of scale.
9
V
Business Decisions and Government
National income-Inflation and Deflation-Business cycle-Monetary policy
of RBI-Indian fiscal policies-Balance of payments-Unemployment and
its impact-impact of international business on Indian economy.
10
Total 45 hrs
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Text Book
1. Managerial Economics - R.L.Varshney & K.L.Maheshwari, Sultant Chand & Sons –
Ninteenth Revised Edition.
2. Managerial Economics - Christopher R Thomas and S . Charles Maurice-Tata Mcgraw
Hill Publishing Company Limited. 9th Edition-2011.
3. Principles of Economics - Karl E.Case and Ray C.Fair, Pearson Education.
Reference Book
1. Managerial Economics-Suma Damodaran-Oxford
2. Economics-Samuelson Nordhaus- Tata Mcgraw Hill Publishing Company Limited. 18th
Edition
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PBA15103-ORGANIZATIONAL BEHAVIOUR
Objective:
This course provides an overview of topics and concepts in the field of Organizational
Behavior. Students will have a better understanding of human behavior in organization.
Unit Topics No. of
Hours
I
Introduction: Definition of OB – disciplines that contribute to the OB
field- Challenges and Opportunities for OB – Global Implication –
Implications for Managers- Fields contributing to OB, Managers’ roles
and functions, OB in the context of globalization.
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II
Personality: Types – Factors influencing personality – Theories ––
MBTI - Personality attributes that influence OB -- The big five model,
emotional labor. Learning – Types of learners - The learning process –
Learning theories -Attitudes – Characteristics – Components –
Formation – Measurement - Values. Emotions - Emotional Labour –
Emotional Intelligence – Theories.
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III
Managing Groups:– Group dynamics: stages of group development;
group processes; challenges to groups - Conflicts: sources, process,
resolution. Leadership: theories, skills - Organizational behavior
modification. Misbehavior – Types – Management Intervention
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IV
Perceptions: Importance – Factors influencing perception –
Interpersonal perception - Impression Management. Motivation –
Theories - Importance – Types – Effects on work behavior. Negotiation
- The Negotiation Process, Issues - Third – Party Negotiation.
9
V
Organizational culture and climate: Factors affecting organizational
climate – Importance of Job satisfaction – Determinants – Measurements
– Influence on behavior. Workforce Diversity - Organizational change –
Importance – Stability Vs Change – Proactive Vs Reaction change – the
change process – Resistance to change – Managing change. Stress –
Work Stressors – Prevention and Management of stress – Balancing
work and Life. Organizational development – Characteristics –
Objectives –Organizational effectiveness.
9
Total 45 hrs
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Text Book
1. Organizational Behaviour, By Stephen P. Robbins, Timothy A.Judge, Neharika Vohra,
Pearson Prentice Hall Publication, 14th Edition, 2012.
Reference Book
1. Fred Luthans, Organisational Behavior, McGraw Hill, 11th Edition, 2001.
2. McShane & Glinow, Organisational Behaviour, Tata McGraw Hill
3. Harris & Hartman, Organisational Behaviour, Jaico, 2003.
4. Udai Pareek, Understanding Organisational Behaviour, 3rd Edition, Oxford Higher
Education, 2011.
23
PMA15101-STATISTICS FOR MANAGEMENT
Objective
Students will learn basic concepts on Statistics and how it’s related to management and how to
use various statistical tools and techniques to solve various management problems and bring
maximum out through efficient utilization of resource by implementing the concept of statistics
for management.
Unit Topics No. of
Hours
I
Introduction to Statistics
Statistics Definition-Statistical Methods-Organizing Data-Measures of
Central Tendency: Mean-Median-Mode-Percentiles-Quartiles-Measures
of Dispersion: Range -Quartile Deviation-Variance-Standard Deviation-
Measures of Skewness: Bowley’s Coefficient of Skeweness-Karl
pearson’s Coefficient of Skewness.
12
II
Probability and Random Variables
Basic Definition of Probability-Addition law of probability-
Multiplication law of probability-Conditional Probability-Bayes’
Theorem RandomVariavles: Definition-Distribution Functions-Discrete
(Binominal & Poission)-Continuous (Uniform and Normal).
12
III
Testing of Hypothesis
Introduction of Statistical Hypothesis-One Sample Test for Means and
Proportions of large sample (Z-Test)-ANOVA (One and Two way
classification)
Nonparametric Test
Chi-square Test for independence of attributes and goodness of fit-Rank
sum test-Kolmogorov Smirnov test for goodness of fit-Mann Whitney U
test-Kruskal Wallis Test-One sample run test.
12
IV
Correlation and Regression
Correlation Analysis-Types of Correlation-Methods of Studying
Correlation-Correlation of Grouped data-Rank Correlation-Regression
Analysis.
12
V
Time Series Analysis and Index Numbers
Time series analysis-Trend analysis-Cyclical variations-Seasonal
variations-Irregular variations
Index Numbers
Introduction-Types ( Laspeyre’s,Paasche’s,Marshal Edgeworth and
Fisher’s Ideal Index)- SAS/STAT.
12
Total 60 hrs
24
Reference Book
1. Levin R.I. and Rubin D.S.(2001) Statistics for Management’ 7th Edition,Prentice Hall of
India Pvt Ltd., New Delhi.
2. Srivastsava TN, Shailaja Rego (2008), Statistics for Management,2nd Edition,Tata
McGraw Hill.
3. Anand Sharma (2008), Statistics for Management,2nd Edition, Himalaya Publishing
House.
25
PBA15105 – FINANCIAL AND MANAGEMENT ACCOUNTING
Objective:
To introduce prospective managers of new ventures to prepare and analyze
financial statements. The course emphasis on techniques, cash flows and impact of
accounting principles. Coverage of management control system including; planning,
budgeting, reporting, analysis, and performance evaluation.
Unit Topics No. of
Hours
I
Financial Accounting:
Introduction to financial, cost and management accounting - Generally
accepted accounting principles, concepts and conventions - An overview of
Journal ,Ledger ,Trial Balance - Preparation of profit and loss account,
Balance sheet-Basics of IFRS.
12
II
Analysis of Financial Statements:
Financial Statement Characteristics, Limitations - Ratio Analysis - Fund
Flow Analysis -Cash Flow Analysis (as per accounting standard 3).
12
III
Cost Accounting :
Cost accounting, Meaning and objectives -Classification and elements of
costs -Cost concepts preparation of cost sheet -Material and Labour
variances.
12
IV
Budgetary Control:
Budgeting and types of budgets - Preparation of Master, sales, purchase
and production budgets - Fixed and Flexible budgets -Cash budget.
12
V
Marginal Costing:
Importance - Cost volume profit analysis - Break even analysis -
Assumptions importance of CVP analysis - Application of Marginal
costing ( problems).
12
Total 60 hrs
References
1. M.Y.Khan & P.K.Jain(2004), ‘Management Accounting’, 9th edition, Tata McGraw Hill. 2. Sharma & Shashi K.Gupta (2006) “Management Accounting” Kalyani
Publications.
3. Jain KL and Narang,(2006) “Cost Accounting” Kalyani Publications.
4. R.Narayanaswamy(2008), ‘Financial Accounting A Managerial Perspective’,
3rd edition, PHI Learning, New Delhi.
5. S.N Maheswari S.K Maheswari, (2006), ‘Accounting for Management’, 9th
edition, Vikas Publishing.
26
PBA15106 – LEGAL ASPECTS FOR BUSINESS
Course Objectives:
To provide a general introduction to the legal environment and its significance to
business. Make the student understand with the basic business laws for managers
Unit Topics No of
Hours
I
MERCANTILE LAW
Objectives, Need and sources of Mercantile law- Nature, Elements.
THE INDIAN CONTRACT ACT 1872
Definition of a contract – Essentials of a valid contract – Formation of a
contract – Indemnity & Guarantee: Bailment and Pledge. Performance of a
contract- Discharge of contract – Remedies to Breach of contract – Quasi
contract.
THE SALES OF GOODS ACT 1930
Sales contract – Transfer of title and risk of loss - Guarantees and
Warranties in sales contract - Performance of sales contracts - Rights of an
unpaid seller.
9
II
COMPANY LAW
Definition - Nature and types of companies –Formation of a company -
Memorandum and Articles of Association – Prospectus – Power, Duties of
Director - Winding up of companies.
INDUSRIAL LAW
An Overview of Factories Act - Payment of Wages Act - Payment of Bonus
Act - Industrial Disputes Act.
9
III
NEGOTIABLE INSTRUMENTS ACT 1881
Definition-Types –Parties to NI-Duties, Rights, Liabilities & Discharge.
Special rules for cheque and drafts.
AGENCY
Nature - Creation, types of agents - Agent’s authority and liability of
principal and third party - Rights and duties of principal, Agents and Third
party - Termination of agency.
9
IV
INCOME TAX ACT
Direct tax and Indirect tax -Corporate Tax Planning – Central Sales tax –
Value added tax - Concept – Scope - Methods of VAT Calculation -
Practical Implications of VAT.
RTI ACT
Overview, Right to Information – Types of information to be disclosed &
exemption from disclosure of information under RTI Act.
9
27
V
CONSUMER PROTECTION ACT AND INTRODUCTION OF
CYBER LAWS:
Objectives of the act – rights of consumers - Types of consumer
Redressal Machineries and Forums.
INTELLECTUAL PROPERTY RIGHTS
Introduction of IPR – Patents - Copy rights – Trademarks.
9
Total 45 hrs
TEXT BOOKS:
1. N.D.Kapoor, Elements of mercantile law, Sultan Chand and Company, India,2006
2. Akhileshwar Pathak, Legal Aspects of Business, 4the Edition, Tata McGraw Hill, 2007.
3. P.K.Goel, Business Law for Managers, Bizentra Publishers, India,2008
REFERNCES:
1. P.P.S.Gonga,(2008), ‘Mercantile Law’, 4the edition , S.Chand & co.ltd, India
2. Dr.R.Radhakrishnan, Dr.S.Balasubramanian, Intellectual Property Rights, 1st edition,
2008, Excel Books, New Delhi
3. Ashok K Bagrial, Company law, 12th edition, 2007, Vikas Publishing House Pvt Ltd.
4. Dr.C.B.Mamoria,Dr.Satish Mamoria, S.V.Gankar, ‘Dynamics of Industrial Relations’13th
edition, 2010, Himalaya Publishing House Pvt Ltd, Mumbai.
28
PBA15107 –CORPORATE COMMUNICATION
Objective:
To prepare students to understand and deliver effectively oral and written communication that
suits the business needs. It will help them to plan the message by defining purpose, analyze
audience, selecting channel and medium and facilitate them to communicate globally with
Confidence.
REFERENCE BOOKS
1. Lesikar, Raymond V., John D Pettit, and Mary E FlatlyLesikar’s, (2007), ‘Basic Business
Communication’, 10th edition. Tata McGraw-Hill, New Delhi
2. Bovee, Courtland and John V Thill(2008), ‘Business Communication Today’, 8th ed.
Pearson Education, New Delhi.
3. Meenakshi Raman, Prakash Singh,(2008), ‘Business Communication’,3rd edition, Oxford
University Press.
4. John M. Penrose, Robert W. Rasberry, Robert J. Myers, (2009), ‘Business
Communication for Managers’ Thompson South-Western.
5. Ramachandran K.K, (2009), ‘ Business Communication’ Macmillan India Ltd,
Unit Topics No. of
Hours
I
Communication: Importance – Process – Patterns - Forms - Barriers -
Functions and Principles - Interpersonal Communication - Intercultural
Communication - Case Analysis – Cross Cultural Communication.
9
II
Importance of Non-Verbal Communication: Body Language - Use of Charts,
Diagrams & Tables - Visual & Audio Visual Aids for Communication –
Business Ethics and Etiquette - Role Play & Team Building , Social Media
Etiquettes.
9
III Importance of Listening: Speaking and Reading - Verbal Communication -
Making Presentation - Persuasion - Negotiation, Public Speaking. 9
IV
Writing Business letters, memos, E-mails writing: Etiquettes, Agenda,
Minutes, Sales Letters, Enquiries, Orders, Cover Letters, Letter of Complaint,
Project Proposal, Reports - Neutral, Positive, Negative Messages.
9
V Group Discussions: Resume Writing - Interviewing: Types, stages, skills for
interviewer and interviewee – Business Meeting Etiquettes. 9
Total 45Hrs
29
II SEMESTER
30
PBA15201 – MARKETING MANAGEMENT
Objectives
To learn various marketing concepts and to know how to deal customers in the market and to
understand how to attain competitive advantage position using various marketing techniques.
Unit Topics No. of
Hours
I
Introduction
Marketing-Nature and Scope of Marketing-Marketing Vs Selling-
Marketing Mix 7Ps and 4As-New Challenges of Marketing Field-The
Functions of Marketing Management-Understanding Marketing
Management in the context of National and Global Market Environment-
Social Media Marketing.
9
II
Retaining Customer & STP
Market Segmentation: Levels –Importance-Procedures-Types of
Segmentation-Market Targeting-Procedures-Product Positioning-
Objectives-Differentiating the Product-Product Positioning Strategies-
Procedure for Creating Customer Relation Management Database-E-
Trading
9
III
Marketing Research
Identifying and Solving Marketing Problems-Qualitative and
Quantitative Research-Customer Life cycle-Customer Life time value-
Product Life Cycle-New Product Development Process-The Seven Steps
of Marketing Research-How to prepare Questionnaire for Conducting
Market Survey-Background Verification
9
IV
Marketing Promotional Strategies
Advertising Strategies for Promoting New Product Vs Existing Products-
Advertising Structure-Source-Advertising Budget-Types of
Advertisement-Measuring Effectiveness of Advertisement-DAGMAR-
Sales Promotion: Kinds of Promotion-Tools and Techniques of sales
promotion-Push-Pull Strategies of Promotion-Personal Selling.
9
V
Distribution System and Recent Trends in Marketing
Online Marketing – Merits and Demerits-E-Tailer-Impact of FDI in to
Indian –Cloud Sourcing-Meaning and Purpose of Channel of
Distribution-Managing Distributing Channels-Channel Alternatives-
Factors affecting Channel Choice-Direct Marketing and E-Commerce-
Managing Retailing-Wholesaling and Logistics, Retail Distribution
System in India.
9
Total 45 hrs
31
Text Book
1. Marketing Management: A South Asian Perspective, Philip Kotler, Abraham Koshy,
MithileswarJha,Kevin Lane Keller,13th Edition Pearson 2008.
2. V.S.Ramaswamy and S.Namakumari, Marketing Management Planning Implementation
and Control-The Indian Context, ‘’Noida; Macmillan India, 2013.
Reference Book
1. Marketing Management,Duglas,J Darymple,John Wiley & Sons,2008.
2. Micheal R Czinkota & Masaaki Kotabe, Marketing Management, Vikas Thomson
Learning, 2000.
3. Marketing,Paul Baisen et al, Oxford University Press,2008.
4. Paul Baines,Chriss Fil Kelly Pagb, Marketing,II Edition, Asian Edition.
32
PBA15202 – PRODUCTION MANAGEMENT
Objectives
To learn various production concept used by an organization and to aware about various tools
and techniques used by industry for enhancing operational efficiency.
Unit Topics No. of
Hours
I
Introduction
Production and operations management-Evolution-Functions-
Characteristics –Types of production system-Computer integrated
Manufacturing and Service Systems-Priorities and Challenges of
Operations management-Recent trends in POM.
12
II
Production Planning and Inventory Management
Factors Affecting Location Decisions and Techniques-Plant Layout
Concepts-Types of Layout and their characteristics-Inventory Functions
& Types of Inventories-Line Balancing (Problem)-EOQ (Problem)-ABC
Systems.
12
III
Process Planning
Process Planning Characteristics and Functions-Aggregate Production
Planning framework and Strategies-MRP (Simple Problem) MRP-II and
ERP-Master Production Schedule - Capacity Requirement Planning –Lot
Sizing Techniques ( Problem).
12
IV
Total Quality Management
Dimensions of Quality Management-Quality in Sales and Services-
Introduction to ISO Standards-Procedures for obtaining ISO Certificates-
Six Sigma-KANBAN-KAIZEN-5S-JIT-Lean Manufacturing
Techniques-7 Waste Management-PDCA Cycle.
12
V
Work Measurement and Productivity
Time Study, method study, work measurement methods-Using Work
Measurement for Increasing Productivity-Productivity-Measuring
Productivity-Methods to Improve Productivity.
12
Total 60 hrs
25 % Problem and 75% Theory
Text Book
1. Mahadevan.B, Operations Management; Theory and Practice, 2nd Edition, Pearson
Education, 2009.
2. Norman Gaither and Greg Frazier, Operations Management, New Delhi; Thomson
Learning Inc, 2010.
33
Reference Book
1. S.N.Chary, Production and Operations Management, New Delhi; Tata McGraw Hill,
2009.
2. Heizer J and Render B. Operations Management, Prentice Hall New Jersey, 9th Edition,
2007.
3. Richard B Chase, Ravi Shankar,F.Robert Jacobs, Nicholas J Aquilano, Operations and
Supply Management, Tata McGraw Hill,12TH Edition,2010.
4. KanishkaBedi, Production and Operations Management, New Delhi: Oxford University
Press, 2011.
5. Buffa E S, Sarin R K , Modern Production and Operations Management, 8th Edition.,
John Wiley & Sons,Signapore,Reprint 2009.
34
PBA15203 - FINANCIAL MANAGEMENT
Objectives:
To enable the students to understand the concept of Financial Management
To understand the concepts and techniques of capital budgeting, working capital
management and dividend
To throw light on the significance of cost of capital for deciding the capital structure.
Unit Topics No. of
Hours
I
Introduction to Financial Management
Financial Management Objectives- Functions- Scope- Structure of finance
department in an organization-Function of Financial Manager - Time
Value of Money- Compounding & Discounting factors – Basic concepts of
Return and Risk Analysis – Basic concepts on valuation of equity and
bonds.
12
II
Principles of Capital Budgeting
Principles and Nature of Capital Budgeting- Evaluation Techniques :
Payback Period, Accounting rate of return, Net Present Value, Internal
Rate of Return, Profitability Index, problem solving techniques, Financial
modeling.
12
III
Dividend Decision and Cost of Capital
Types of dividends – Dividend Theories –Dividend policy – Practical
Considerations in framing a dividend policy- Cost of Equity Shares-
Preference Share- Debentures- Retained Earnings- Weighted Average Cost
of Capital- Weighted Marginal Cost of Capital.
12
IV
Sources of Finance and Leverage Analysis
Long term Vs Short term sources- Equity- Preference- Debentures – Term
Loan-Trade Credit – Bank Credit-Bill Discounting –Commercial Paper –
Operating Leverage – Financial Leverage – Combined Leverage EBIT
EPS analysis-Indifference point analysis –Capital Structure theories and
valuation of a firm.
12
V
Working Capital Management
Nature of working capital – concepts, need and determinants- working
capital cycle –estimation of working capital requirements ( Problems) –
collection and disbursement Management – accounts receivables
management and factoring – inventory management –cash management –
sources and methods of working capital finance – internal and external-
Bank and non-banking sources.
12
Total 60 hrs
60% Theory and 40% Problem
35
Reference Books: 1. I M Pandey (2006),’ Financial Management’, 9th Edition, Vikas Publishing House.
2. Prasanna Chandra(2009),’ Fundamentals of Financial Management’,7th
Edition, Tata McGraw- Hill
3. Khan M Y and Jain P K, Financial Management Text,Poblems and cases,6th Edition,
McGraw Hill Education Pvt,ltd New Delhi,2011.
4. P.V. Kulkarni B.G. Satyaprasad (2007),’ Financial Management’, 13th Edition, Himalaya
Publishing House.
5. Aswat Damodaran(2008),’ Corporate Finance Theory and practice’,2nd
Edition, John Wiley & Sons.
36
PBA15204 - HUMAN CAPITAL MANAGEMENT
Objective:
To enable the students to understand the functions of HR in detail. To understand the issues and
process of recruitment, Selection, Training, PA and other factors that comply with HRM
Unit Topics No. of
Hours
I
Introduction: Meaning and Definition of HCM -Importance and History
of HRM, Nature and Scope of Human Resource Management , Objectives
and Functions of HRM, Models of HRM, Challenges to HRM- Role of
Human Resource Manager – Human Resource Policies – Human resource
accounting and audit.
9
II
Human Resource Planning: Importance- Forecasting Human Resource
Requirement- Matching supply and demand-Job Analysis, Job Description,
Job Specification, Recruitment Sources, Process- Selection- Process,
Induction, Placement- Talent Management-Employee Retention. –
Socialization benefits.
9
III
Training and Development: Principles of Learning, Objectives, Training
Need Analysis, Training Process-Types of Training Methods- –Purpose-
Benefits- Resistance, Training Evaluation, Management Development:
Meaning, Scope, Objectives and Methods. Executive development
Programmes – Common practices - Benefits – Self development –
Knowledge management.
9
IV
Performance Management: Performance Management Cycle,
Performance Appraisal, Process, Methods, Factors that Distort Appraisal,
Wage and Salary Administration, Principles and Techniques of Wage
Fixation, Job Evaluation, Incentive Schemes. Compensation plan –
Reward- Concept of IR- Grievance Handling, Trade Unionism and
Collective Bargaining- Career management – Career Planning and
Development.
9
V
International HRM: Domestic versus International Human Resource
Management, Perspective and Practices of International Human Resource
Management, Competencies Required for International Managers. HR
Challenges & Opportunities: – Domestic & MNC Perspectives- Careers in
International Business – Technology and HR-Happiness Index-Human
Capital Index
9
Total 45 hrs
37
Reference:
1. K.Aswathappa, “Human Resource and Personnel Management – Text and Cases”, New
Delhi: Tata McGraw Hill, 2012.
2. Rao, V.S.P. (2010) “ Human Resource Management- Text and Cases” 3 Edition, Excel
Books
3. Gary Dessler, “Human Resource Management”, New Delhi: Prentice Hall of India, 2012.
4. Biswajeet Pattanayak, “Human Resource Management”, New Delhi: Prentice Hall of
India, 2012.
5. Bernadin , Human Resource Management ,Tata Mcgraw Hill ,8th edition 2012.
38
PMA15202-OPERATIONS RESEARCH
Objective
Students will acquire the basic concepts of operations research. In particular the inventory
control, Linear Programming Problems, Queuing Theory concepts provides base idea’s about
efficient management of business with least utilization of resources.
Unit Topics No. of
Hours
I
Linear Programming
Introduction to applications of operations research in functional area of
management-Linear Programming-Formulation of LPP-Solution by
graphical and Simplex methods ( Primary, Penalty & Two Phase)Dual
Simplex method
12
II
Transportation and Assignment Models
Transportation Models-Balanced and Unbalanced Cases-Initial Basic
feasible solution ( NWCM,LCM,VAM Methods)-Optimal solution by
modified distribution method-Assignment Model –balanced and
unbalanced cases-Solution by Hungarian Method-Travelling Sales man
problem.
12
III
Inventory Models and Game theory
Inventory models-EOQ and EBQ Models (With and Without Shortages)-
Quantity Discount Models-Game theory-Game with pure and mixed
strategies-Dominance Property-Graphical Method for 2Xn and
MX2,Decision tree
12
IV
Sequencing and Project Management
Sequencing-Processing n jobs through Two machines-Processing n jobs
through m machines-Project Management-Construction of a network-
Critical Path Method-PERT Analysis and Problems-Crashing of Project
Network.
12
V
Queuing Theory and Replacement Models
Queuing theory-Terminologies of queuing system- Queuing Models:
Queue with infinite capacity (M/M/1) :( /FIFO)- Queue with Finite
capacity (M/M/1) : (N/FIFO)- Queue with Parallel channel system
(M/M/C):( /FIFO)- Queues with Parallel Channels and limited capacity
(M/M/S): (N/FIFO)-Replacement Models-Individual Replacement
models and Group replacement models.
12
Total 60 hrs
39
Reference Book
1. Paneerselvam R (2008),’Operations Research’, 4th Edition, Prentice Hall of India.
2. Hamdy A Taha (2009),’Introduction to Operations Research’,8th Edition,
Pearson education.
3. Donald Gross & Carl M.Harris(2012),’ Fundamentals of queuing
Theory’, 4th Edition, Wiley India Pvt. Ltd.
4. Sankara Iyer P (2008), ‘Operations Research’, 2nd Edition, Tata McGraw Hill.
5. Frederick & Mark Hillier (2005), ‘Introduction to Management
Science – A Modeling and case studies approach with spreadsheets’,
3rd Edition,Tata McGraw Hill.
6. Kalavathy S (2004),’ Operations Research’, 2nd Edition, Vikas Publishing House.
40
PBA15206 – RESEARCH METHODOLOGY
Objectives
To Provide insight on basic of research methodologies and Identify the problem and based on
problem collect the data using SPSS analysis find the solution for problem related to business.
Unit Topics No. of
Hours
I
Business Research:
Definition - Objectives-Nature and Scope-Concept - Types of Research-
Research Process-Criteria of Good Research-Research Problem: Defining-
Formulation-Research Design and Experimental Design in Management.
12
II
Measurement and Scaling
Fundamentals of Measurement and Scaling: Types of variable, Measurement
of Variables, Developing Scales, Validity Testing, Reliability Testing.
12
III
Data Collection Methods
Types of data – Primary Vs Secondary data – Methods of primary data
collection – Methods of secondary data collection – Survey Vs Observation
– Experiments – Construction of questionnaire and instrument – Validation
of questionnaire – Sampling plan – Sample size – determinants optimal
sample size – Sampling Techniques – Probability Vs Non–probability
sampling methods.
12
IV
Processing and Analysis of Data
Testing of Hypothesis : Procedure for Hypothesis testing- chi square test-
ANOVA, Large and small samples (Single Mean, Difference of Means, and
Paired Data) Multivariate Statistical Techniques: Basic Theoretical
Framework on Discriminate Analysis, Factor Analysis, Cluster Analysis, and
Conjoint Analysis, Structure Equation Model.
12
V
Interpretation and Report Writing
Meaning of Interpretation - Precaution in Interpretation - Significance of
Report Writing -Different Steps in Writing Report - Layout of the Research
Report - Types of Reports -Mechanics of Writing a Research Report -
Computer Applications - How to avoid plagiarism
12
Total 60 hrs
41
Text Book
1. Donald R.Cooper Pamela S.Schindler Business Research,Tata McGraw Hill Publishing
2009.
2. C.R.Kothari-Research Methodology,New Age Publishers 2008.
Reference Book
1. Uma Sekaran, “Research Methods for Business”, New Delhi: Wiley India, 2009.
2. William G. Zikmund, “Business Research Methods”, New Delhi: Thomson Learning,
2010.
3. Nandagopal,Arrul Rajan,Vivek ‘Research Methods in Business –Excel Books 2007
4. Dipak Kumar Bhattacharyya-Research Methodology-Excel Books 2006.
42
PBA15207 – BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY
Objectives:
To sensitize the students with understanding of ethical issues at workplace and impart CSR
towards the society through business
Unit Topics No. of
Hours
I
Ethics – Meaning, Definition, Business Ethics – Characteristics, Ethical
theories The Ethical Decision Making Process - Employee Duties and
Rights - Discriminatory and Prejudicial Employee Practices - Causes of
unethical behavior; Ethical abuses; Work ethics; Code of conduct.
9
II
Handling Ethical Dilemmas at Work - Management of Ethics - Ethics
analysis [Hosmer model]; Ethics in practice -Professional ethics for
managers; Role and function of ethical managers- Ethics in Marketing,
Finance and Human Recourse, Challenges of business ethics.
9
III
Characteristics of ethical dilemmas; the dilemma resolution process;
business ethics as a strategic management tool; Ethics and Corporate
Culture - Social Audit and Ethical Investing - Business’s Environmental
Responsibility.
9
IV
Ethics and corporate culture: Need for CSR; Role of Business in society,
Building blocks of CSR - Strategies for CSR; Challenges and
Implementation - CSR and Environmental issues, Social Issues, Labour
Issues and Government issues.
9
V
Managing and Implementing CSR - Managing change - Development of
Strategic CSR Model- Current Issues in CSR- Globalization and CSR
Initiatives.
9
Total 45 hrs
43
Reference:
1. Manuel G. Velasquez, Business Ethics – Concepts and Cases, PHI, 6/e, 2009
2. Sanjay K. Agarwal- Corporate Social Responsibility in India, Response book, 1st ed 2008
3. William Shaw, Business Ethics, Wadsworth Publishing Company, 6/e, 2007.
4. Subhabrata Bobby Banerjee, Corporate social responsibility: the good, the bad and the
ugly,Edward Elgar Publishing, 2007.
44
PBA15208P – BUSINESS APPLICATION SOFTWARE
Objectives
To learn basic of MS-Word, MS-Excel, MS-PowerPoint to enable to apply in Business
Research and to know various Accounting software and to get more exposure in SPSS to apply
in Business Research.
Unit Topics No. of
Hours
I
MS Word Document
Create, Apply and Edit Styles - Insert Comments, Footnote - Endnote &
Bookmarks - Merge Documents -Mail Merge, and Labels.
9
II
MS Power Point Presentation
Apply Design Template -Slide Transitions - Custom Animation -Hyperlink -
Speaker Notes - Print Handouts, and Screen Navigation Tools - Movie
Maker.
9
III
Decision Model
Excel Modeling in Linear Programming-Transportation and Assignment
Problems - What If Analysis - Analysis using Pivot Table,TORA-POM
9
IV
Tally
Creating Company –Masters- Ledgers-Vouchers - Recording Transaction -
Report Generation,ERP,SAP
9
V
SPSS – (Statistical Package of Social Studies)
Tools for Exploring Data - Tools for Descriptive Statistics -Tools for
Parametric and Non Parametric Tests.
9
Total 45 hrs
Reference Book
1. Joyce Cox, “ The 2007 Microsoft Office System Step by Step”, Microsoft Press, 2007.
2. Curtis D. Frye, Microsoft Office Excel 2007 Step by Step, Microsoft Press, 2007.
3. Frederick S Hiller and Mark S Hiller, “Introduction to Management Science”, New Delhi:
Tata McGraw Hill, 2008.
4. Kogent Learning Solutions Inc., “TALLY.ERP 9 in simple steps”, New Delhi: Wiley, 2012.
5. Carver and Nash, “Data Analysis with SPSS Version 17”, New Delhi: Cengage Learning,
2011.
45
III SEMESTER
46
PBA15301 – STRATEGIC MANAGEMENT
Objectives
Strategies are back bone for any business success and failure so through this subject students
should learn and understand various strategies used by various industries’ across the globe and
discussing its impacts through analyzing various past and current success and failure case studies
students will get an unique ideas about real business enterprises success and failure business
status.
Unit Topics No. of
Hours
I
Conceptual framework of Strategic Management
Strategy, Strategic management process-Developing a strategic vision,
mission, setting objectives-Indented and Emergent strategies-
Stakeholders Role in Business –Corporate governance and Social
Responsibility.
9
II
Industry Environmental Scanning
External environmental factor analysis-Porter’s Five force model-
Generic building blocks of competitive analysis-IFE Matrix, SWOT
Matrix-Competitive Changes during Industry Life Cycle-Avoiding
failures and sustaining competitive advantage-Real time failure business
case analysis.
9
III
Types of Strategies
Corporate level strategy-Business level strategy-Building Competitive
Advantage through functional level strategies-BCG Matrix-ETOP
Analysis -GE 9 Cell Matrix- -Vertical Integration-Diversification and
Strategic Alliances- Merger and Acquisition-GAP Analysis-Balance
Score Card- Mc Kinsey’s 7S Frame Work
9
IV
Strategic Implementation and Evaluation
Designing Organizational Structure-Strategy implementation process-
Designing and establishing strategic control system-Matching
organization structure to strategy-Strategic Change-Strategic Leadership.
9
V
Recent Trends
Out sourcing strategy-blue ocean strategy-defensive strategies-website
strategies-Managing Technology and Innovation-Exposure to strategic
Thought-Real time successful business case analysis
9
Total 45 hrs
47
Text Book
1. Hill. Strategic Management: An Integrated approach, 2009 Edition Wiley (2012).
2. Fred.R.David (2011), “Strategic Management”-Concepts and Cases”, Prentice Hall India,
13th Edition.
Reference Book
1. W. L Charles, Hill & Gareth and R. Jones, Strategic Management an Integrated
Approach, New Delhi: Biztantra Publishers, 2009.
2. Thomas L Wheelen and J. David Hunger, Essentials of Strategic Management, Prentice
Hall, 2010.
3. Robert A Pitts and David Lei Thomson, Strategic Management, South Western
Publishers: 2006.
4. John A Pearce and Richard B Robinson, Strategic Management, New Delhi: Tata
McGraw Hill, 2008.
5. Azhar Kazmi, Business Policy and Strategic Management, New Delhi: Tata McGraw
Hill, 2008.
6. Business policy and Strategic Management-M.Jayarathnam-3rd Edition-Himalaya
Publications, 2009.
48
FINANCE ELECTIVE SUBJECTS
49
PBA153F1 - SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
Objectives:
This course provides an understanding of the conceptual framework Underlying Security
Analysis & Portfolio Management. An appreciation of the regulatory and tax framework
circumscribing investment in securities and some insights into the operations of the Indian Stock
Market.
Unit Topics No. of
Hours
I
Investment and Risk
Meaning-Definition and concepts- Nature and scope of investment –
Investment process –Investment alternatives- How securities are traded –
Mutual fund and other investment companies- Risk vs Return.
9
II
Financial Markets
Financial markets – Segments – Types-Participants in financial market-
Capital market: primary and secondary market-capital market development
in India- Stock exchanges NSE, BSE, and OTCEI-SEBI regulations-Listing
of securities-Trading system in stock exchange SEBI.
9
III
Fundamental & Security Analysis
Economic analysis: key macro economic variables-Methods of economic
analysis- Industry analysis: Industry life cycle and industry relevant factors
for analysis- Company analysis –Forecasting earnings- Applied valuation
techniques – Bond, Equity, Preference share valuation-problems, Micro
finance in rural financing.
9
IV
Technical Analysis
Fundamental analysis vs. Technical Analysis- Charting methods – Trend-
Trend reversals - Market indicators-Dow theory – Efficient market
hypothesis- Patterns – SMA, EMA, ROC, RSI, MACD, Oscillators.
9
V
Portfolio Management
Portfolio theory- Portfolio construction: Traditional and modern portfolio
construction – Performance evaluation - Treynor ratio, Sharpe ratio, &
Jenson ratio - Problems.
9
Total 45 hrs
Theory 80 %, Problem 20 %
50
Reference Books:
1. Punithavathy Pandian (2010), Security Analysis and Portfolio Management, Vikas
Publishing House
2. Frank K.Reilly and Keith C. Brown. Investment Analysis and Portfolio Management,
Thomson Southwestern Learning India Editio,8th edition,2006.
3. Kevin, (2010), ‘Securities Analysis and Portfolio Management ‘, 2nd Edition PHI
Learning, New Delhi.
4. Prasanna Chandra (2009), ‘Investment analysis and Portfolio Management’, 3rd Edition,
Tata McGraw Hill, 2009
5. Donald. E.Fischer & Ronald .J.Jordan, ‘Securities Analysis and Portfolio Management ‘,
Prentice Hall of India, 2007.
51
PBA153F2 - INTERNATIONAL FINANCIAL MANAGEMENT
Objectives:
To introduce the environment of international finance and its implications on international
business. To analyze the nature and functioning of foreign exchange markets, determination of
exchange rates and interest rates and their forecasting. To define and measure foreign exchange
risks and to identify risk management strategies. To integrate the global developments with the
changing business environment in India.
Unit Topics No. of
Hours
I
Fundamentals of International Financial Management
Globalization, International Monetary System, Balance of Payments;
Foreign Exchange Market, International Parity Relationships and
Forecasting Exchange Rates.
9
II
International Trade, Settlement and Exchange Markets
International trade system – Schematic flow diagram-Payment system –
Letter of Credit, cash, draft – Consignment Payment –Deferred payment and
forfeiting- Commercial credit –Pre shipment and post shipment-EXIM bank
and its schemes-Exchange markets- Quotes- Types-Spot and forward
transactions-Simple problems in spot and forward transactions.
9
III
Balance of Payments
Foreign exchange market- structure and operation-market participants-
trends in Forex trading – Network for international transactions-Indian
Forex management – Arbitrage-NASTRO-VOSTRO-Determination of
exchange rates-Spot market-Forward market-Swap transaction – IRP-PPP-
IFE-Comparison of IRP,PPP and IFE.
9
IV
Foreign Exchange Exposure Measurement and Management
Economic Exposure-Transaction Exposure-Translation Exposure-
Techniques for managing exposure – Derivatives-Hedging-Money market –
Forward Market-Netting-Matching-Leading and Lagging- Price variation –
Invoicing in foreign currency-Arbitrage ,Swift management,FDI.
9
V World Financial Markets and Institutions
International Banking and Money market- International Bond Market-
International Equity Markets- International Portfolio Investments.
9
Total 45 hrs
Theory 80 %, Problem 20 %
52
Reference Books:
1. Cheol S. Eun, Bruce G. Resnick, 1998International Financial Management, 2nd Ed.,
Tata McGraw Hill.
2. Madhu Vij, 2005, International Financial Management, 2nd Edition, Excel Books.
3. Vyuptakesh Sharan, 2009, International Financial Management, 5th Edition, PHI
Learning Private Limited, New Delhi.
4. Thummuluri siddaiah-International Financial Management, Pearson 2010.
5. Madura.J,(2010), Internatational Financial Management,Centage learning,9th edition
6. Eun and Resnick,2010,International Financial Management, Irwin McGraw-
Hill,Boston,4th edition.
53
PBA153 F3 - COMMERCIAL BANKING MANAGEMENT
Objectives:
To understand the process of financial intermediation. To understand the basic concepts of
advances, deposits and Negotiable Instruments Act. To understand the nuances of modern
banking.
Unit Topics No. of
Hours
I
Introduction to Banking
Introduction to Banking - Evolution of Banking - Banking Structure –
Management of private sector banks and public sector banks – Management
of banks in rural areas – Banking Sector reforms – Based Committees.
9
II
Business Environment of Commercial Bank
Definition of Customer and Banker.- Banker customer Relationship - Rights
and duties of Bankers & customers – Overview of Negotiable Instrument
Act - Meaning, Characteristics, Crossing, Endorsement, Bouncing of cheque
- Opening of bank accounts-Types of deposits.
9
III
Bank Management
Functions of Bank Management – Planning, Organizing, Directing,
Coordinating, Controlling – Hierarchy of Management and functions at
Each Level – Strategic Planning in Banks – Budgeting in Banks – RBI Act:
features and its Role in Bank Management and Regulation, Prevention of
Money laundering Act, 2002.
9
IV
CRM in Banks
Customer Relationship Management in banks – Meaning and objectives of
CRM in banks - Strategies for Expanding Customer Base – Services to
Different Categories of Customers: Retail, Corporate, International, Rural –
Banking Ombudsman Scheme – KYC Norms – Customer Retention –
Handling Customer Grievances.
9
V
Advances and Other Services
Overview of demonetization – Concepts, Advantages & disadvantages,
Principles of Sound Lending - Methods of granting advances - Types of
securities - Modes of creating charges - Bank guarantees - Interest rates:
Base rate, Fixed vs. floating rates, Registration of charges with ROC.
ATM – EFT- e-banking- m-banking - Cheque Truncation System- Ancillary
businesses: DD, Safe deposit lockers, Credit cards, Debit cards, Smart cards,
NEFT/RTGS, Call center.
9
Total 45 hrs
54
Reference Books:
1. Benson Kunjukunju, Commercial Banks in India, New Century Publications
2. Dr. P. K. Srivastava, Banking theory and Practice, Himalaya Publishing House.
3. Gerald Hatler, Bank Investments and Funds Management, Macmillan
4. Dr. S. Gurusamy, Banking Theory Law and Practice, Uttar Pradesh: Tata McGraw Hill,
2009.
5. Justin Paul and Padmalatha Suresh, Management of Banking and Financial Services,
New Delhi: Pearson Education, 2010.
6. Dr. B.P. Narasa Reddy and Prof. Himachalam Dasaraju, Dynamics of Commercial Banks
in India, Florida: Associated Publishers, 2011.
7. Timothy W. Koch and S. Scott Macdonald, Bank Management, Bangalore: Thomson
South-Western, 2009.
55
PBA153F4 - INSURANCE AND RISK MANAGEMENT
Objectives:
To examine the way in which business and society make an assessment of, control and transfer
risk. It is designed for the student with no previous knowledge of risk management.To acquires
the knowledge of various insurance and risk factors.
Unit Topics No. of
Hours
I
Insurance in India
Principles and practices of insurance- Nature of insurance contracts –
History and evolution of insurance in India – IRDA – Duties,Powerss and
functions of IRDA- Indian insurance industry –and overview-Privatisation
of Insurance – Public and Private Insurance - Recent development in
Insurance sector.
9
II
Life and Health Insurance
Life insurance- Nature- Classification of Policies - Annuities, surrender
value-Calculation of premium-Health insurance – Product design –
Mediclaim policies in public and private sector insurance- Life insurance
product – Assignment and Nomination-Re insurance-Nature and types of
Re- insurance.
9
III
General Insurance
General insurance – Liability Insurance – Prospectus of liability insurance-
Fire insurance: kinds of policies,payment of claims – Progress of fire
insurance-Marine insurance: policies,policy condition marine losses –Motor
insurance: kinds of policies – procedure of motor insurance-Difference
between life and general insurance, Rural Insurance.
9
IV
Introduction to Risk Management
The concept of risk –Risk vs Uncertainity – Types of Risk – Risk
identification –Risk management in life and general insurance –Principles of
general insurance – Methods of handling risk.
9
V
Risk Management by individual:
Factors Affecting Individual Demands for Insurance – Risk Management by
Corporation – Corporate Risk Management Process – Types of Risk
Managing Firms.
9
Total 45 hrs
56
Reference Books:
1. M.N.Mishra,S.B.Mishra –Insurance principles and practice,S.Chant & Company -2008
2. M.J.Mathew ,Insurance principles and practice-RBSA Publication -2008
3. Gupta R.K.Insurance and Risk Management ,Himalaya Publishin house-2009
4. Arunajatesan, Viswanathan, Risk Management and Insurance, Macmillan, 2009.
5. Mark.S.Dorfman, Introduction to Risk Management and Insurance, PHI, 2007.
6. Neelam .C.Gulati, Principles of Insurance Management, Excel Books, 2008
57
PBA153F6 - FINANCIAL MARKETS AND SERVICES
Objectives:
To provide an understanding of various financial services to Make students to understand
regulatory framework governing the financial market and Expose the procedures involved in
handling financial services
Unit Topics No. of
Hours
I
Indian Financial System:
Functions of the Financial System – Financial Concepts– Financial Assets –
Financial Intermediaries – Financial Markets Classification – Financial
Rates of Return – Financial Instruments – Development of Financial System
in India – Legislative Support – Weakness of Indian Financial System.
9
II
New Issue Market
Meaning and Advantages– New Issue Market and Stock Exchange –
Functions – General Guidelines for New Issue – Methods of Floating –
Players – Recent Trends. Secondary Market: Stock Exchanges – Listing of
Securities – Registration of Stock Brokers– Method of Trading in Stock
Exchange – Defects of Capital Market – Recent Developments.
9
III
Merchant Banking & Mutual fund
Definition, Origin of Merchant Banking – Merchant Banking in India -
Merchant Banks and Commercial Banks – Services of Merchant Banks –
Qualities required for Merchant Bankers – Guidelines – Market Making
Process – Progress, Problems and Scope of Merchant Banking in India.
Mutual Fund - Meaning, types, functions, advantages, private and public
sector mutual funds, performance Sharpe ratio, Treynor measure and
Jenshon measure and growth of mutual funds in India, Role of AMFI.
9
IV
Leasing & Hire Purchase
Definition, Steps, Types, History and Development of Lease Finance –
Legal Aspects – Contents of Lease Agreement – Accounting Treatment of
Lease – Structure, Problem and Prospects of Leasing Industry.
Hire Purchase: Features - Legal Position – Hire Purchase and Installment
Sale – Hire Purchase and Leasing – Origin and Development – Banks and
Hire Purchase Business – Bank Credit.
9
V
Factoring & Forfeiting - Discounting – Meaning, Functions, Types, Cost
and Benefit of Factoring– Factoring in India and Abroad - Credit Rating -
Mechanism, Role of CRISIL.
Forfeiting: Definition – Types, Benefits and drawbacks. Factoring Vs
forfeiting. Credit Rating – Mechanism – Role of CRISIL.
9
Total 45 hrs
58
Reference Books
1. Gordon and Natarajan, 2001 Financial Markets and Services, Himalaya Publishing
House.
2. Jeff Madura, 2001 Financial Markets and Institutions, 5th Ed., South-Western College
Publishing.
3. Vasant Desai, The Indian Financial System, Himalaya Publishing House.
4. Varshney P.N., and D.K. Mittal, 2000 Indian Financial System, Sultan Chand & Sons.
5. Bhole L.M, Financial Institutions and Markets, 3rd Ed. Tata McGraw Hill, 1999
6. Khan, M.Y, 1998 Financial Services, Tata McGraw Hill.
59
PBA153F7 – Banking Principles and Practices
Objectives:
To providing required level of basic knowledge in banking and financial services, Banking
technology, customer relations, basic accountancy and legal aspects necessary for carrying out day
to day banking operations.
Unit Topic No. of
Hours
1
Indian Financial System:
Recent developments in the Indian Financial System; market structure and
financial innovation, RBI, SEBI, IRDA etc., their major functions Role and
Functions of Banks - Regulatory provisions / enactments governing banks -
Whole sale banking - Retail banking - international banking, Role and
Functions of Capital Markets, Mutual Funds, Insurance companies, Banc
assurance - Importance of Risk management in banks - types of risk - impact
and management Factoring & Forfeiting - Alliances / Mergers /
Consolidation -, ADR, GDR Off-balance sheet items, Participatory notes,
CIBIL, Banking Codes, Banking Codes and Standard Boards.
9
2
Functions of Bank:
Banker-Customer Relations, KYC guidelines - Different deposit products -
Mandate and Power of Attorney, Banker’s Lien, right of set off - garnishee
order, attachment order etc. - Payment of collection of cheque - duties and
responsibilities of paying and collecting banker - protection available to
them under NI Act - Endorsements, forged instruments - bouncing of
cheques and their implications. Opening of accounts for various types of
customers - Principles of Lending - various credit products / facilities -
working capital and term loans - credit appraisal techniques - approach to
lending - credit management, credit monitoring, NPA management.
9
3
Documents and Procedures
Different types of documents - Documentation procedure, Stamping of
documents, securities - different modes of charging - types of collaterals and
their characteristics - Priority sector lending - targets, issues, problems -
Financial Inclusion. Agriculture / SMEs / SHGs / SSI /Tiny sector financing
- New products and services, Credit cards / Home loans /personal loans /
consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers
etc.
9
4
Banking Technology
E-Banking - Core Banking - Electronic products - Electronic payment
system - Online Banking - Electronic fund transfer system: RTGS, NEFT &
SWIFT etc.- Information Technology - Current trends - Global
developments in banking technology - Computer audit - information system
audit - Information system security and Disaster Management, IMBS.
9
5 Support services
Marketing of Banking services products - Marketing management -
Marketing of services - Product Life cycle, New Product development -
9
60
Diversification - Pricing of bank products - Factors influencing - direct and
indirect channels of bank products - Promotion - Promotion mix and role of
promotion mix marketing - Marketing information system - Role of DSA
/DMA in Bank marketing - Channel Management - selling function in a
bank - Portfolio and wealth management - Tele marketing / Mobile phone
banking.
Total 45
Reference book:
1. Principles & Practices of Banking - By Indian Institute of Banking & Finance -
Macmillan Publication.
61
PBA153F7(R) – Banking Principles and Practices I
Objectives:
To providing required level of basic knowledge in banking and financial services, Banking
technology, customer relations, basic accountancy and legal aspects necessary for carrying out day
to day banking operations.
Unit Topic No. of
Hours
1
Indian Financial System:
Recent developments in the Indian Financial System; market structure and
financial innovation, RBI, SEBI, IRDA etc., their major functions, Role and
Functions of Banks - Regulatory provisions / enactments governing banks -
Whole sale banking - Retail banking - international banking, Role and
Functions of Capital Markets, Mutual Funds, Insurance companies,
Bancassurance -.
9
2
Functions of Bank:
Banker-Customer Relations, KYC guidelines - Different deposit products -
Mandate and Power of Attorney, Banker’s Lien, right of set off - garnishee
order, attachment order etc. - Payment of collection of cheque - duties and
responsibilities of paying and collecting banker - protection available to
them under NI Act - Endorsements, forged instruments - bouncing of
cheques and their implications..
9
3
Documents and Procedures
Different types of documents - Documentation procedure, Stamping of
documents, securities - different modes of charging - types of collaterals and
their characteristics - Priority sector lending - targets, issues, problems -
Financial Inclusion.
9
4
Banking Technology
E-Banking - Core Banking - Electronic products - Electronic payment
system - Online Banking - Electronic fund transfer system: RTGS, NEFT &
SWIFT etc.,
9
5
Support services
Marketing of Banking services products - Marketing management -
Marketing of services - Product Life cycle, New Product development -
Diversification - Pricing of bank products - Factors influencing - direct and
indirect channels of bank products
9
Total 45
Reference book:
1. Principles and Practices of Banking -, author by IIBF, 3rd Edition, 2015 by Macmillan
Publication
2. Legal and Regulatory Aspects of Banking – JAIIB, author by IIBF, 3rd Edition, 2015 by
Macmillan Publication.
62
PBA153F8 – Banking Principles and Practices II
Objectives:
To providing required level of basic knowledge in banking and financial services, Banking
technology, customer relations, basic accountancy and legal aspects necessary for carrying out day
to day banking operations.
Unit Topic No. of
Hours
1
Indian Financial System:
Importance of Risk management in banks - types of risk - impact and
management Factoring & Forfeiting - Alliances / Mergers / Consolidation -,
ADR, GDR Off-balance sheet items, Participatory notes, CIBIL, Banking
Codes, Banking Codes and Standard Boards.
9
2
Functions of Bank:
Opening of accounts for various types of customers - Principles of Lending -
various credit products / facilities - working capital and term loans - credit
appraisal techniques - approach to lending - credit management, credit
monitoring, NPA management.
9
3
Documents and Procedures
Agriculture / SMEs / SHGs / SSI /Tiny sector financing - New products and
services, Credit cards / Home loans /personal loans / consumer loans -
Ancillary Services - Remittances, Safe Deposit Lockers etc.
9
4
Banking Technology
Information Technology - Current trends - Global developments in banking
technology - Computer audit - information system audit - Information
system security and Disaster Management,IMBS.
9
5
Support services
Promotion - Promotion mix and role of promotion mix marketing -
Marketing information system - Role of DSA /DMA in Bank marketing -
Channel Management - selling function in a bank - Portfolio and wealth
management - Tele marketing / Mobile phone banking.
9
Total 45
Reference book:
1. Principles and Practices of Banking -, author by IIBF, 3rd Edition, 2015 by Macmillan
Publication
2. Legal and Regulatory Aspects of Banking – JAIIB, author by IIBF, 3rd Edition, 2015 by
Macmillan Publication.
63
MARKETING ELECTIVE SUBJECTS
64
PBA153M1 – RURAL MARKETING
Objectives
To learn various concepts related to Rural Marketing and to understand on the Rural Marketing
with special reference to Indian Context. To understand how companies are preparing strategies
to capture wide range of Rural Market Opportunities.
Unit Topics No. of
Hours
I
Introduction
Concept of Rural Marketing-Nature-Scope-Opportunities and
Challenges-Importance of Rural Marketing-Profile of Rural Market in
Indian Context and Global Context-How to attain competitive
advantages position in Indian Rural Market.
9
II
Rural Consumer Behaviour
Characteristics of Rural People- Rural Consumer behavior - Factors
affecting Consumer Behaviour - Changing trends- Consumer Buying
Process- Opinion Leadership Process-Diffusion of Innovation- Brand
Loyalty-Marketing Mix
9
III
Product and Strategies
Rural Marketing Strategies- Rural Market Segmentation- Product
Strategies- Pricing Strategies- Distribution Strategies- Rural Marketing
Research- Role of IT in Rural Marketing-Fostering Creativity and
Innovation in Rural Marketing
9
IV
Market Research at Rural Marketing
Factors influencing opportunities at Rural Marketing-Identify and
Evaluate the Rural Market potential –Rural Market Survey-Rural Market
Research-New Research Tools and Techniques to Identify the
opportunities-Buyer Decision Making Process –Self help groups-role in
rural marketing.
9
V
Recent Trends in Rural Marketing
E-Rural Marketing-CRM & e-CRM in Rural Marketing-Advanced
Practices in Rural Marketing – Rural Marketing Success and Failure
Case Study from Indian and Global Context-Advanced Technologies
used in Rural Marketing-Structure of Competition in Rural Marketing.
9
Total 45 hrs
65
Text Book
1. Rural Marketing-C G Krishnamacharyulu,Lalitha Ramakrishnan-Pearson Education
2. T.P. Gopal Swamy, Rural Marketing, Vikas Publishing House,2/e,2009.
Reference Book
1. Pradeep Kashyap,Rural Marketing,New Delhi;Person,2012
2. New Perspectives on Rural Marketing: Includes Agricultural Marketing By Ramkishen
Y.
3. 2.Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra.
66
PBA153M2 – RETAIL MANAGEMENT
Objectives
To know the essential of Retail Management and Impact of Retail Growth in Indian Market, To
understand the retail customer needs and wants and to learn promotional and Distribution
strategies in Specific to retail marketing.
Unit Topics No. of
Hours
I
Introduction
Introduction to Retailing - Changing Retail Scene– Characteristics of
retailing -Functions of Retailing –Trends in Retail Formats- Retail in
India – Challenges
9
II
Retail Formats
Organized and unorganized formats – Different organized retail formats
– Characteristics of each format – Emerging trends in retail formats –
MNC's role in organized retail formats-Amazon’s Model-Virtual
Marketing
9
III
Understanding Customer
Shopping Behavior, Profile of Indian Shoppers, Shopping Process,
Influences on Shopping Behavior, Retail market segmentation. Retail
Market Target and Positioning
9
IV
Setting up of Retail Business & Management Aspects
Factors influencing Retail Market Location-Site Evaluation-Store Layout
and Decisions-Retail Image-Visual Merchandising and Atmospherics-
Managing Retail Personnel-Retail Management Information Systems
9
V
Recent Trends in Retail Market
Challenges in Retailing in India- CRM in Retailing- International
Retailing- MIS in Retailing- HRM in Retailing-FDI in Retailing-
Complaints Management System in Retailing.
9
Total 45 hrs
Text Book
1. Chetan Bajaj, Rajni Tulsi and Nandhi V Srivastava, Retail Management, New Delhi:
Oxford University Press, 2010.
2. Pradhan Swapna, Retailing Management, New Delhi: Tata McGraw Hill, 2010.
67
Reference Book
1. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,
Sixth Edition, 2007
2. Swapna Pradhan, Retail Management -Text and Cases, Tata McGraw Hill, 3rd Edition,
2009
3. Dunne, Retailing, Cengage Learning, 2nd Edition, 2008
4. Ramkrishnan and Y.R.Srinivasan, Indian Retailing Text and Cases, Oxford University
Press,2008
5. Sinha Piyush Kumar and Uniyal Dwarika, Managing Retailing-Text and cases, OUP,
2007.
68
PBA153M3 – SERVICES MARKETING
Objectives
Services Marketing bringing more revenue than the Manufacturing Sectors in India and Other
Countries, Each and Every day of life Services products playing many role among the people in
this aspects students to have an in-depth idea and knowledge about services marketing is
Essential on now-a-days.
Unit Topics No. of
Hours
I
Basic Concepts of Services
Introduction of Services Marketing-Characteristics-Comparison of
Goods and services in marketing-Classification of services-Role of
Service Sector organizations in Developing Indian Economy-Services
Marketing challenges and trends in India-Opportunities in Services
Sector organizations for Management graduates-Emerging Services
Sectors in India.
9
II
Understanding Customer Requirements - Positioning Services in
Competitive Markets - Listening to Customers through Research -
Building Customer Relationships - Service Marketing Process-Market
Segmentation-Impact of Service quality in Services-SERQUAL and
RATER Dimensions-GAP Model in service quality.
9
III
Customer Relations
Goals, Benefits, Life Time Value of a Customer, Factors, Estimation,
Retention Strategies. Service Recovery: Impact of Service Failure,
Response of Customers, Recovery Strategies, Service Guarantees.
9
IV
Managing Service Promises - Integrated Services Marketing
Communications - Pricing of Services - Distributing Services through
Physical and Electronic Channels - Improving Service Quality and
Productivity
9
V
SERVICE STRATEGIES
Service Marketing Strategies for health – Hospitality – Tourism –
Financial –Transportation- Logistics -Educational – Entertainment &
public utility Information technique Services-IT Service quality.
9
Total 45 hrs
69
Text Book
1. R. Srinivasan, Services Marketing – The Indian Context, New Delhi: Prentice Hall of
India, 2012.
2. Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee, Services Marketing, Pearson
Education, 7/e, 2011
Reference Book
1. Halen Woodroffe, Services Marketing, McMillan, 2003.
2. Steve Baron, Service Marketing, New Delhi: Sage Publications, 2010.
3. James A. Fitzsimmons Mona J. Fitzsimmons, Service Management- Operations, Strategy,
Information Technology,, Tata Mc Graw Hill, 10/e, 2011.
70
PBA153M4 – CONSUMER BEHAVIOUR
Objectives
To learn Consumer Decision making process in the market and to understand various internal
and external factors influencing consumer behavior pattern in the market.
Unit Topics No. of
Hours
I
Introduction
Meaning,Personal and Organisational Consumers-Consumer Buying
Behaviour-Model of Consumer Decision Making –Consumer Needs and
Wants-Consumer Behaviour Application in Marketing-Consumer
Research Proces-Emerging Trends in Consumer Behaviour.
9
II
Consumer Pre-Purchase Behaviour
Consumer Pre-Purchase activities- Factors influencing Searching the
Right product and Services-Consumer Perception and Learning-
Consumer Attitude-Attitude formation-Attitude Change-Types of
Attitudes-Structural Models-Strategies of Attitude Change.
9
III
Consumer Decision Process
Personal Influence and Opinion leadership-Diffusion of Innovation-
Consumer Decision Making Process-Models of Consumer Decision
Process- Evaluation of Alternatives
9
IV
Self Concept and life style
Self concept and Lifestyle - AIO Analysis, VALS Study, PRIZM,
Consumer Research: Developing Research Objectives, Process, Data
Analysis and Reporting Research-Big data-Consumer Behaviour Pattern-
Consumer Analytical Model-Neuro Model.
9
V
Consumer Post Purchase Behaviour and Additional Dimensions
Post Purchase Behaviour: Post Purchase Dissonance, Product Use,
Product Disposition, Purchase Evaluation and Consumer Satisfaction-
Consumerism-Impact of Consumer Club-Consumer Protection-Online
Consumer Behaviour-Difficulties and Challenges in Predicting consumer
behavior-Consumer Behaviour in Indian Context.
9
Total 45 hrs
Text Book
1. G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, New Delhi: Pearson
Education, 2012.
2. Blackwell/Miniard/Engel-Consumer Behaviour, Cengage Learning India Ed,6th Edition-
2010.
71
Reference Book
1. Satish K Batra / SHH Kazmi-Consumer Behaviour, Text & Cases-Excel Books, 2nd
Edition-2008.
2. Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee, Consumer
Behaviour, New Delhi: Tata McGraw Hill, 2011.
3. Jay D Lindquist and M Joseph Sirgy, Shopper, Buyer & Consumer Behaviour, New
Delhi: Biztantra Publication, 2010.
4. David L Loudon and Albert J Della Bitta, Consumer Behaviour, New Delhi: Tata
McGraw Hill, 2010.
72
PBA153M5 – BRAND MANAGEMENT
Objectives
To learn various concepts about Brand Management and how to manage existing and new brand
in the market-To Study how to build and analysis the brand in the market.
Unit Topics No. of
Hours
I
Introduction
Branding - definition, concept-Evolution-Functions-Product Vs Brand-
Branding-Challenges to Brand Builders-Strategic Brand Management
Process-Building Strong Indian Brands- Different Types of Brands – Co
branding – Store brands.
9
II
Constituents of a Brand
Brand Elements-Brand Identity-Brand image and Personality-Brand
DNA-Kernel-Codes and Promises-Brand Positioning-POD and POP.
9
III
Branding Decisions
Brand Name Decisions: Product Branding, Line Branding, Umbrella
Branding, Double Branding, Range Branding, Endorsement Branding,
Strategies.
9
IV
Brand Performance
Measuring Brand Performance – Brand Equity Management – Global
Branding strategies – Brand Audit – Brand Equity Measurement – Brand
Leverage –Role of Brand Managers– Branding challenges
&opportunities.
9
V
Strategy in Brand
Brand Extension-Brand Licensing-Brand Architecture and Portfolio
Management-Brand Transfer-Strategic issues in Brand Management-Re
Branding and Re-Launching- Brand Revitalization-Brand Valuation-
Methods-Brand Elimination.
9
Total 45 hrs
Text Book
1. Kevin Lane Keller – Strategic Brand Management,Building Measuring & Managing
Brand Equity, 3rd Edition,Pearson Education-2008
Reference Book 1. Kirti Dutta, Brand Management Principles and Practices, New Delhi: Oxford University
Press, 2012
2. Sharad Sarin, Strategic Brand Management for B2B Markets, New Delhi: Sage
Publications, 2010.
3. Moorthi YLR, Brand Management – I edition, Vikas Publishing House 2012
4. Ramesh Kumar, Managing Indian Brands, Vikas Publication, India, 2002.
73
PBA153M6 – SALES AND DISTRIBUTION
Objective: The purpose of this paper is to acquaint the students with the concepts which are helpful in
developing a sound sales and distribution policy and in organizing and managing sales force
and marketing channels.
Unit Topics No of
Hours
Sales Management
I
Meaning & Objectives- Types & Functions of Sales Management- Sales Management Structure & Positions- Interdepartmental Relations.
9
Personal Selling
II Objectives & Steps- Personal Selling Strategies - Sales Force-Methods - Estimating Market and Sales Potentials.
9
Management of Sales Force
9
III
Determining Sales Force Size- Selection & Training- Motivation & Compensation- Evaluation & Supervision- Determining Sales Budget-
Targets & Territories.
Physical Distribution
IV
Participants and Environment of Physical Distribution Channel
Strategies, Levels of distribution channels - Design & Policies- Warehousing and Inventory Decisions.
9
Channel Members
V
Deciding the Number and Locations of Channel Members- Selection & Appointment of Dealers-Franchising - Telemarketing, e-marketing & Teleshopping-Logistic and Supply Chain Management.
9
Total 45 hours
Reference Book
1. Ingram (2007), ‘Sales Management: Analysis and Decision Making’, Cengage Learnings.
2. Krishna .k. Havaldhar and Vasant. M. Cavall (2007), ‘Sales and Distribution
Management’, TMH.
3. Ramneek Kapoor (2007), Fundamentals of Sales Management, Macmillan.
4. Spiro, Stanton and Rich (2007), Management of a Sales Force, 7th reprint, TMH.
5. Richant.R.Still, Edward.W.Gundiff and Norman.A.P.Govani (2007),’Sales
Management Decisions, Strategies and Cases, 5th edition, PHI.
74
PBA153M7 – CUSTOMER RELATIONSHIP MANAGEMENT
Objectives
To learn Customer relationship management concepts, techniques and strategies and to
understand how to build strong relationship with customers and how to retain the customers for
long run period.
Unit Topics No. of
Hours
I
Introduction
Definitions - Concepts and Context of relationship Management –
Evolution - Transactional Vs Relationship Approach – CRM as a
strategic marketing tool – CRM significance to the stakeholders.
9
II
Understanding Customers
Customer information Database – Customer Profile Analysis - Customer
perception, Expectations analysis – Customer behavior in relationship
perspectives; individual and group customer’s - Customer life time value
– Selection of Profitable customer segments.
9
III
Managing Customer Relationship
Creating and Managing Networks- Creating value for customers-
Managing the customer lifecycle: customer acquisition- customer
retention and development- Customer loyalty programs.
9
IV
Developing CRM Strategy
Sales-force automation-Marketing Automation-Service automation -
Organizing for customer relationship management-Big data Analysis-
Technologies, Management of Big data- Sales force.com-Lead
generations strategy.
9
V
Trends in CRM
e- CRM Solutions – Data Warehousing – Design Considerations,
Approaches, Architecture- Data mining for CRM – Techniques, Tools &
Platform, Data Mining best practices- an introduction to CRM software
Packages- Siebel, Oracle, People soft, My SAP CRM.
9
Total 45 hrs
Text Book
1. Buttle, F. (2013), Customer Relationship Management (Concept and Tools), Elsevier
Butterworth- Heinemann, Oxford, UK.
75
Reference Book
1. G.Shainesh, Jagdish, N.Sheth, Customer Relationships Management Strategic
Prespective,Macmillan 2005.
2. H.Peeru Mohamed and A.Sahadevan, Customer Relation Management, Vikas Publishing
2005.
3. Kumar, Customer Relationship Management - A Database Approach, Wiley India, 2007.
4. Francis Buttle, Customer Relationship Management: Concepts & Tools, Elsevier, 2004.
5. Zikmund. Customer Relationship Management, Wiley 2012.
6. Anil Maheswari, Data Analytics, McGraw Hill Education (India) Private Limited, 2017.
76
HUMAN RESOURCE ELECTIVE
SUBJECTS
77
PBA153H1 – Entrepreneurship
Objectives:
To implore an understanding of the dimensions and traits required to become an entrepreneur.
To provide knowledge on the resources available from Government and non governmental
institutions for entrepreneurial activities that supports financial issues.
Unit Topic No. of
Hours
1
Concept of Entrepreneurship - Entrepreneurial attributes and Characteristics-
Entrepreneurial decision process - Entrepreneurial traits, types, culture and
structure, competing theories of Entrepreneurship- Qualities of a successful
entrepreneur - Nature and Characteristic - differentiation of creativity,
innovation, invention and discovery; innovation and entrepreneurship-Role of
entrepreneurship in national development
9
2
Business environment - Role of Family and society - Role of Entrepreneurship
in economic Development, Factors affecting entrepreneurial growth - Central
and State Government – National Level Industrial Policies and Regulations -
International Business.
9
3
Sources of Product for Business - Prefeasibility Study - Criteria for Selection of
Product -Ownership - Capital – Project Proposal - drafting - Budgeting Project
Profile Preparation - Matching Entrepreneur with the Project - Feasibility
Report Preparation and Evaluation Criteria. Roadmap to Business Success,
Scope and value of Business Plan - Writing a Business Plan - The legal forms
of Entrepreneurial Organizations: Sole proprietorship, partnership, LLP,
corporation, and franchising
9
4
Entrepreneurship Development Training, components of Training,
Entrepreneurship Training and Institutions in India and other support
organizational services - Small Industries Development Bank of India (SIDBI),
Industrial Finance Corporations of India (IFCI), Role of Commercial Banks-
Venture capital and Angel Financing
9
5
Role of District Industries Centers (DIC), Small Industries Service Institute
(SISI), Entrepreneurship Development Institute of India (EDII), National
Institute of Entrepreneurship & Small Business Development (NIESBUD)
.Women Entrepreneurship: Reasons for low women entrepreneurs, Role,
Problems and Prospects - Rural Entrepreneurship: Role, Problems and
Prospects - International Entrepreneurship Opportunities – Importance -
International environment - Barriers to international business-Entrepreneurial
entry into international business-seeded fund.
9
Total 45
78
References
1. Hisrich, Entrepreneurship, Tata McGraw Hill, New Delhi, 2001.
2. S.S.Khanka, Entrepreneurial Development, S.Chand and Company Limited, New Delhi,
2001.
3. Mathew Manimala, Entrepreneurship Theory at the Crossroads, Paradigms &
Praxis,Biztrantra ,2nd Edition ,2005
4. Rajeev Roy, Entrepreneurship, Oxford University Press, 2008
5. P.Saravanavel, Entrepreneurial Development, Ess Pee kay Publishing House, Chennai -
1997.
79
PBA153H2 - TRAINING AND DEVELOPMENT
Objectives:
This course enables the students to understand the need for training. To help them understand the
difference between training and development. To familiarize training methods, design,
evaluation.
Unit Topics No. of
Hours
I
Meaning, Definition, Objectives, benefits, Training Process, Need
Assessment Process, level- Organizational Analysis, Person Analysis
and Task Analysis.
9
II Designing Training Programmes, - Training Methods - Developing
Effective Trainers. 9
III
Learning, Principles of Learning, Learning Theories, Learning process
- Different models – Learning model- Virtual learning –Experiential
Learning-Learning Management Systems.
9
IV Transfer of Training- Factors influencing Transfer of Training-
Training Evaluation design and practices. 9
V
Training Audit- Management Development Programme- Strategies for
providing Development- Employee Empowerment- Challenges and
Opportunities in Training and Development.
9
Total 45 hrs
Reference:
1. Raymond A Noe, Employee Training and Development, New Delhi: Tata McGraw Hill
Education Private Limited, 2013.
2. Dr.B.Janakiram, (2008), ‘Training & Development’, Biztantra Publishers, New Delhi.
3. P Nick Blanchard and James W Thacker, Effective Training-Systems, Strategies and
Practices, New Delhi: Pearson Education, 2012.
80
PBA153H4 – ORGANIZATIONAL CHANGE AND DEVELOPMENT
Objectives:
To adapt to change and to manage change in Organisation. To help future managers to face
challenges related to change in organization and to be updated with the development of the
organization.
Unit Topics No. of Hours
I
Meaning of Organisation - The meaning and nature of
organizational change - Planned change – Barriers to change -
Organizational culture and change – Forces for Change -
Resistance to Change – Types and forms of change –
Evolutionary and Revolutionary change – Change process.
9
II Strategic Change Management - Understanding Culture – Strong
and Weak Cultures – Types of Cultures – Importance of Culture
-Creating and Sustaining Culture - Culture and Strategy.
9
III
Organisation Development – Definitions and historical overview
– Values, assumptions and beliefs Diagnosis – Dimension –
nature – Characteristics – Process – Techniques- Problem and
Challenge Development.
9
IV
OD Interventions – Team Interventions, Intergroup and Third-
party peacemaking Interventions, Comprehensive and Structural
Interventions, Techno Structural, Human Resource Management,
Strategic Change, and Designing Interventions, Training
experiences.
9
V
Issues in client-consultant relationships – Power, Politics and
Organization Development, The future and Organization
Development- Fundamental strengths of OD- OD and the
changing business environment – Research on OD.
9
Total 45 hrs
Reference:
1. Cummings, G. Thomas and Worley, G. Christopher, ‘Organization Development and
Change’, Thompson Publications, 2005
2. Harsh Pathak, ‘Organizational change’, Pearson, 2011
3. Wendell L French Cecil H Bell, Veena Vohra, ‘ Organization Development – behavioral
science Interventions for organizational Improvement’, Pearson , Sixth Edition.
81
PBA153H5 – MANAGERIAL BEHAVIOUR AND EFFECTIVENESS
Objectives:
To understand the dimension of managerial job. To make the students effective managers in
whatever roll he/she performs. To make students face this highly competitive world.
Unit Topics No. of Hours
I
Descriptive Dimensions of Managerial Jobs – Methods – Model –
Time Dimensions in Managerial Jobs – Effective and Ineffective
Job behaviour – Functional and level differences in Managerial
Job behavior.
9
II
Identifying Managerial Talent – Selection and Recruitment –
Managerial Skills Development – Pay and Rewards – Managerial
Motivation – Effective Management Criteria – Performance
Appraisal Measures – Balanced Scorecard - Feedback – Career
Management – Current Practices.
9
III
Definition – The person, process, product approaches – Bridging
the Gap – Measuring Managerial Effectiveness – Current
Industrial and Government practices in the Management of
Managerial Effectiveness- the Effective Manager as an Optimizer.
9
IV
Organisational Processes – Organisational Climate – Leader –
Group Influences – Job Challenge – Competition – Managerial
Styles.
9
V
Organisational and Managerial Efforts – Self Development –
Negotiation Skills – Development of the Competitive Spirit –
Knowledge Management – Fostering Creativity and innovation.
9
Total 45 hrs
Reference:
1. Peter Drucker, Management, Harper Row, 2005.
2. Milkovich and Newman, Compensation, McGraw-Hill International, 2005.
3. Blanchard and Thacker, Effective Training Systems, Strategies and Practices Pearson
2006.
4. Dubrin, Leadership, Research Findings, Practices & Skills, Biztantra, 2008.
82
PBA153H6 - PERFORMANCE MANAGEMENT
Objectives:
To understand the concept and importance of Performance Management and understand the
process, method and potential of employees during the performance appraisal.
Unit Topics No. of
Hours
I
Meaning, Importance, Purpose, Historical Developments,
Performance appraisal Vs Performance Management – Danger of
poorly implemented PMS- Integrating with other HR and
Development activities-– KRA and KPI - Performance improvements
- Implementing performance management system
9
II
Definition, Performance Management Process, Performance
Planning- Theories of goal setting, principles and process of setting
performance criteria- Methodologies for performance criteria-
Performance Dimensions- approaches to measure performance: traits,
behavior and Results
9
III
Approaches in Measuring Performance- determining accountabilities,
Objectives and performance standards, Methods of Measuring
Results, Methods of Measuring Behaviours- comparative system,
absolute system, Developing Appraisal forms
9
IV
Pilot Study, Monitoring, Methods of Monitoring, Significance of
performance review and discussion evaluating individual
performance, different methods of appraisal, factors affecting
appraisal errors Giving Feedback, Development Plans, Supervisors
role, Counseling and Coaching- coaching styles process
9
V
Rewards and Recognition, Traditional pay plans, Contingent pay
plans, Managing team performance – definition- importance- types
and implication- purpose and challenge of team performance
management- rewarding team performance - pay for performance-
Comparison of Pay plans – Simulators of overall performance
Management Systems
9
Total 45 hrs
83
Reference:
1. Performance management and appraisal systems – HR tools for Global Competitiveness
– by T.V. Rao, Response Books, A division of Sage Publications, 2004.
2. Herman Aguinis., “Performance Management”, New Delhi: Pearson International, 2012.
3. Kohli A S, Deb T, “Performance Management”, New Delhi: Oxford University Press,
2010
4. Robert Bacal, “Performance Management”, New Delhi: McGraw-Hill, 2011.
84
PBA153H7 – STRATEGIC HUMAN RESOURCE DEVELOPMENT
Objectives:
To help students understand the transformation of HR as a Strategic role in today’s business. To
enhance them with the knowledge of the tools, techniques and methods in SHRD.
Unit Topics No. of
Hours
I
Human Resource Development
Concepts- Scope- Significance- Features – HRD Functions - Roles
of HRD Professionals - HRD Philosophy- Strategic framework for
HRM and HRD – Vision, Mission and Values – HRD Program
Implementation and Evaluation - Recent trends of HRD in Indian
context - Bench Marking and HRD Audit.
9
II
E-HRM
e- Employee profile– e- selection and recruitment - Virtual learning
and Orientation – e – training and development – e-Performance
Management and compensation design - – Development and
Implementation of HRIS – Designing HR portals – Issues in
employee privacy – Employee surveys online
9
III
Cross Cultural HRM
Domestic Vs International HRD - Cultural Dynamics - Culture
Assessment - Cross Cultural Education and Training Programs –
Leadership and Strategic HR Issues in International Assignments –
Current challenges in Outsourcing -, Cross border M&A,
Repatriation – Building multi cultural organization – International
Compensation.
9
IV
Career and Competency Development
Career concepts – Roles – Career stages – Career Planning and
process – Career Development Models – Career Motivation and
Enrichment – Managing career plateaus – Designing effective
Career Development systems – Competencies and Career
Management – Competency mapping models – Equity and
competency based compensation.
9
V
Employee Coaching and Counseling
Need for coaching – Role of HR in coaching – Coaching and
Performance – Skills for effective coaching – Coaching
effectiveness - Need for Counseling – Role of HR in Counseling –
Components of Counseling programs – Counseling effectiveness –
Employee health and welfare programs – Work stress – Sources –
Consequences – Stress Management techniques – Eastern and
Western practices – Self management and emotional intelligence.
9
Total 45 hrs
85
Reference:
1. Tanuja Agarwala, “Strategic Human Resource Management”, Oxford University Press,
New Delhi, 2012.
2. Charles R. Greer, “Strategic Human Resource Management – A general management
approach” (2nd Edition), Pearson Education (p) Ltd., New Delhi 2001.
3. Monir Tayeb. International Human Resource Management. Oxford. 2007
4. R.V. Rao, HRD Experiences, Intervention Strategies, Saga Publications, 2009
5. Paul Boselie. Strategic Human Resource Management. Tata McGraw Hill. 2011.
86
ENTREPRENEURSHIP ELECTIVE
SUBJECTS
87
PBA153E1 – ENTREPRENEURSHIP AND INNOVATION
This course presents the concepts, characteristics and role of entrepreneur and the basics of
project finance and issues related to setting small business.
Objective:
On successful completion of the course the students will be able to understand
1. The concept, characteristics and role of entrepreneur
2. The need for developing rural entrepreneurship
3. The impact of government actions in entrepreneurship development.
4. The opportunities available for adapting for entrepreneurs career
Unit Topic No. of
Hours
1
Entrepreneur - meaning - importance - Qualities, nature types, traits, culture,
Similarities and differences between entrepreneur and intrapreneur.
Entrepreneurship and economic development - its importance - Role of
entrepreneurship - entrepreneurial Ecosystem - Role of the entrepreneur in the
enterprise life cycle - Women entrepreneurship
9
2
Evolution of entrepreneurs - entrepreneurial promotion: Training and
developing motivation: factors - How to Turn Creativity into a Powerful
Business Advantage - 10 Rules for Strategic Innovators - Forms of business for
entrepreneurs. - Generating sustainable business ideas, concept of Plan B /
Market and industry attractiveness
9
3
Entrepreneur’s Toolkit - The Design of Business - Profit from the Core - How
to Change Things When Change Is Hard- The New Business Road Test- The
Diagnosis – The Consultation Group – Selecting a Strategy – Preparing the
Organisation – Setting up the Investment - Evolving the value proposition /
Understanding business models. - Legal forms, Incorporation, and Structuring
for Investment.
9
4
Innovation and the Market – Assessing the Risk - The Innovation Process –
“Uber: 21st Century Technology Confronts 20th Century Regulation”. Where
Are We Now ? – Evaluating the Costs of the Project – Evaluating the Impact
of the Project – Intellectual Property – Partnership - Costing and pricing –
Company financials and cash flow - Raising finance - Attracting money,
people, and partners - VCs, angels, and crowd funding - Role of VC -
Institutional finance - Valuation.
9
5
Drawing the BIG PICTURE for the venture - Strategizing for achieving the
vision - Focusing on customer value innovation as a key driver for business
growth - Developing managerial capabilities in key functional areas like
marketing, sales, human resources, finance and MIS.- Opportunity assessment
and business model - Individual presentations before a panel that includes
investors and bankers.
9
Total 45
88
References
1. S.S.Khanka, Entrepreneurial Development, S. Chand and Company Limited, New Delhi,
Revised Edition 2015.
2. Peter F. Drucker, Innovation and Entrepreneurship Adobe Acrobat E-Book Reader
Edition v 1. November 2002
3. Rajeev Roy, Entrepreneurship, Oxford University Press, 2008
4. Lowe, Robin, Marriott, Sue Enterprise: entrepreneurship and innovation: concepts,
contexts and commercialization. First Edition 2006
89
PBA153E2-MARKETING FOR ENTREPRENEURS
Objectives:
To introduce to the students the marketing strategies for entrepreneurs such as identifying market
opportunities, market development, pricing strategy, distribution strategy etc.
To improvise the knowledge on Rural Marketing, Retailing, Services Marketing and
understanding consumer behavior.
Unit Topics No. of
Hours
I
Introduction
Marketing and Entrepreneurship - Identifying Market Opportunities -
Market Development - Entrepreneurial Communication Strategy -
Entrepreneurial Pricing Strategy - Entrepreneurial Distribution Strategy -
Building Customer Relationships - Market size estimation - Market research
for a start-up, Market size estimation - Startup Marketing.
9
II
Rural Marketing
Concept of Rural Marketing -Nature-Scope-Opportunities and Challenges-
Importance of Rural Marketing-Profile of Rural Market in Indian Context
and Global Context- Advanced Technologies used in Rural Marketing-
Structure of Competition in Rural Marketing – Self help groups-role in rural
marketing.Recent Trends in Rural Marketing.
9
III
Retailing
Characteristics of retailing -Functions of Retailing –Trends in Retail
Formats- Shopping Behavior and its Influences, Profile of Indian Shoppers –
Shopping Process, Retail market segmentation - Setting up of Retail
Business & Management Aspects. Emerging Trends in Retailing.
9
IV
Services Marketing
Role of Service Sector organizations in Developing Indian Economy –
Business Opportunities in Services Sector - Positioning Services in
Competitive – Market Building & Managing Customer Relationships – E-
CRM, SERQUAL and RATER Dimensions – GAP Model in service quality
- Service Marketing Strategies for various industries. - Managing Customer
Relationship. Recent Trends in Service Marketing.
9
V
Consumer Buying Behaviour
Consumer Buying Behaviour - Consumer Pre-Purchase activities- Buying
Participants - Factors influencing Buyer Behavior-Consumer Perception -
Perception and Learning-Consumer Attitude- Neuro Model - Data Analysis
and Reporting Research – Role of Big data analysis in decision Making -
Difficulties and Challenges in Predicting consumer behavior- Marketing
Metrics - Consumer Behaviour in Indian Context.Emerging Trends in
Consumer Buying Behavior.
9
Total 45 hrs
90
Reference Books:
1. S.S.Khanka,Entrepreneurship, S.Chand Publication, Sixth Edition 2009.
2. Rural Marketing-C G Krishnamacharyulu,Lalitha Ramakrishnan-Pearson Education.
3. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata Mcgraw Hill,
Sixth Edition, 2007.
4. R. Srinivasan, Services Marketing – The Indian Context, New Delhi: Prentice Hall of
India, 2012.
5. G. Schiffman and Leslie Lazar Kanuk, Consumer Behaviour, New Delhi: Pearson
Education, 2012.
91
PBA153F5 – PROJECT MANAGEMENT
Objectives:
Introduce the students to the purpose, principles, Prospects and Challenges, Concepts,
Techniques and practice of project management and its various facets. Impart skills in project
planning, execution and control methods to Project Management software and its applications
Unit Topics No. of
Hours
I
Introduction
Project Management – Definition- Goal-Life cycles – Project Management
Methodology, Project selection methods, process, formulation – Capital
expenditure - Importance and difficulties-Objectives – Resource allocation-
- Criteria-Investment strategies – Generation and screening of Investment
ideas, Role of SSI
9
II
Project Analysis
Market and Demand Analysis- Technical Analysis – Financial Estimates
and projections- The planning process –Budget the project, Practical Project
Management, People capability Maturity Model.
9
III
Cost of Project
How financial institutions compute components cost and overall cost of
capital- Project rate of return – Project cash flows- Elements of cash flow
stream and estimation of cash flow stream.
9
IV
Implementation
Project organisation- Project Planning-Project Control- Pre requisities for
successful project implementation-Network Techniques: Development of
project net work,Time estimation, Scheduling, PERT,CPM, Network cost
system, Project Time Management, Programme Management.
9
V
Project Management and Project Review
Performance evaluation- Abandonment analysis – Administrative aspects in
capital budgeting –social cost benefit analysis – Financing infrastructure
projects - How to prepare Business project proposal and Business plan
presentation
9
Total 45 hrs
Reference Books:
1. Prasanna Chandra, Project: Planning, Analysis, Selection, Implementation & Review,
Tata McGraw Hill.
2. Stefano Gatt, Poject Finance in Theory and Practice,Elsevier,1ST Edition,2008
3. Vasant Desai, Project Management, Himalaya Publishing House,2007
4. Panneer Selvam.R & Senthil Kumar.P (2007), Project Management, PHI Learning India
Private Limited.
92
PBA153H3 – INDUSTRIAL RELATIONS AND LABOUR WELFARE
Objective:
To help students understand Industrial Relations and Trade Union. To make students aware of
the Acts and the Labour Laws. Help solve issues that are related to labour laws.
Unit Topics No. of Hours
I
Concepts, Importance, Objectives, Scope, Approach to Industrial
Relations, Evolution, Conditions for Successful Industrial
Relations, National Commission on Industrial Relations - Causes
of Poor Industrial Relations– Industrial Relations problems in the
Public Sector
9
II
Trade Unions Act 1926, Registration of Trade Union, Duties and
Liabilities of Registered Trade Union, Rights and Privileges of
Registered Trade Unions, Amalgamation and Dissolution,
Submission of Returns, Penalties and Fines, Power to Make
Regulations.
9
III
Industrial disputes Act: Problems of Industrial peace, grievance
and disciplinary procedures The Minimum Wagers Act, Payment
of Bonus Act, Industrial Employment (Standing Orders) Act,
1946.Grievance Settlement Mechanism.
9
IV
Factories Act 1948, Contract Labour (Regulation and Abolition)
Act, 1970- Industrial safety and labour welfare- Employees'
Provident Funds and Miscellaneous Provisions Act, 1952,
Employees State Insurance Act, 1948. Payment of Gratuity Act,
1972, Workmen Compensation Act, 1923.
9
V
The Maternity Benefit Act, National Commission on Industrial
Relations – Recommendations Welfare of special categories of
labour-Contract rules and enforcement- Work Life Balance-
Barriers and Implementation.
9
Total 45 hrs
Reference:
1. C.B. Mamoria and Sathish Mamoria, Dynamics of Industrial Relations, New Delhi:
Himalaya Publishing house, 2012
2. Subramanian V, The Industrial Disputes Act 1947, Madras Book Agency, 1995
3. Srivastava, Industrial Relations and Labour laws, Vikas, 2007.
4. Bulchandani K.R., The Industrial Relations & Personnel Management, Himalaya
Publishing House, 2/e, 1981.
93
IV SEMESTER
MAIN PROJECT WORK
(Instruction are given in the Regulation)