DEPARTMENT OF July 2013 MANGEMENT STUDIES ......WAVES -A step ahead of time Page 2 DEPARTMENT OF...

WAVES -A step ahead of time

PATRONS:

Shri. M J Balachander,

Chairman

Dr. K. S. Badarinarayan

Principal

July 2013

Volume 3, Issue 2

Inside this issue:

Seminars 2

Industrial Visits 3

Guest Lectures 4

Club Activities 5-6

Awards and

Achievements

7-8

Activity 9

Photo Gallery 10

From the Principal’s Desk

Dear Readers,

It is my pleasure to wish the Department of Management

Studies who have released their newsletter

“Waves – A Step Ahead of Time”; Volume 3 Issue 1.

This newsletter provides a glimpse into the various

activities conducted by the Department. Besides, Waves

also portrays the achievements of our faculty and

students in fields of educational excellence and research.

The faculty and students of the Department of

Management Studies deserve rich appreciation for this

effort. MVJCE has played a cascading role in the career

and personality of enumerable students who have

brought laurels to the College, State and Country.

I wish them all the success in their endeavors.

Dr. K.S Badarinarayan,

Principal,

MVJCE

From the Head of the Department

Dear Readers,

I am extremely delighted to release this issue of “Waves – A

Step Ahead of Time” from the Department of Management

Studies. This newsletter gives an indication of the activities

conducted by the Department, besides it also showcases the

achievements and aspirations of our faculty and students.

The accomplishments achieved by the Department of

Management Studies reflect the commitment of the faculty to

quality education. It is great to find a considerable number of

winners and participants in various inter collegiate events which

certainly prove that our faculty and students are adequately equipped and possess the

necessary skill-sets to bring such laurels to the institution.

We hope to continue showcasing the highlights and news in our department through the newsletter regularly.

Dr. Noor Firdoos Jahan HOD, Department of Management Studies

DEPARTMENT OF

MANGEMENT STUDIES

WAVES -A step ahead of time DEPARTMENT OF MANGEMENT STUDIES

Volume 3, Issue 2

Department of Management Studies, MVJ College of Engineering conducted a Seminar on 21st

May, 2013 under the active leadership of Dr. Noor Firdoos Jahan. Dr. Shagufta Showkat

co-ordinated the event. The topic for the day was “Current Industry Trends and Employability

Skills”. The eminent speaker Mr. Atul Bengeri, Industry Manager, World Ahead Group, Intel,

an expert with an MBA from Symbiosis Institute of Management Studies (SIMS), Pune, and.

M.S in Software Systems from Birla Institute of Technology & Science (BITS). He has over

13 years of extensive experience in handling multiple projects in the capacity of Consultant &

Project Manager and wide ranging experience in Project Consultancy, Implementation,

Customer Relationship Management, Business Process Reengineering (BPR) and Sales &

Marketing Activities. He has exposure in the US, Europe, Middle East and Asia Pacific

Markets. The Seminar aimed to create a deeper understanding of current trends in the

management and technology and how the youth have to be equipped with skills to take

advantage of these trends in management. The Seminar began with how technology is

changing the lives of the people. As technology advances and globalization accelerates the

pace of change, today’s youth must rethink their organizational roles. In order to stay ahead of

the global competition, it is important for us to learn the new imperatives of the industry trends

to be ahead. Every organization can only maintain its competitive edge when it is devoted

towards excellence and thereafter success follows and this can be achieved only when the

labour market has the employability skills.

The Seminar reached new levels of intellectual heights,

when Mr. Atul Bengeri shared his knowledge about

Human Computer Interface and Perception Computing,

Cloud Computing and Telephone and the Audio

entertainment evolution. He also spoke about the current

and future trends in technology .

Faculty along with students protruded equal enthusiasm

and remained an active audience. The oratory and

analytical skills of the speaker spoke about his persona

and intellect. The discussions and the question and

answer rounds were worthwhile. The ambience

surmounted the greatness of high intellectual notes.

Seminar on “Current Industry Trends and Employability Skills ”

Knowledge is the

source of

Wealth.

Applied to tasks

we already

know, it becomes

Productivity.

Applied to tasks

that are new, it

becomes

Innovation

—Peter Drucker

Leadership is

lifting a person’s

vision to high

sights, the raising

of a person’s

performance to a

higher standard,

the building of a

personality

beyond its normal

limitations.

—Peter Drucker

The Department of MBA, MVJCE, organized an industrial visit to V.S.T Tillers Tractors Ltd

(VTTL) for the students of MBA 1st semester on 30th of January, 2013 under the active

leadership of Professor Mr. B.J. Prasad and assisted by Professor Mrs. H.Ramya.

Mr.B.G.Kodandaram, DGM-HRM welcomed the students which was then followed by a

detailed explanation of the manufacturing unit, training unit, the products along with different

models, their working and usefulness.

Students were taken to the manufacturing department,

where the guides explained the detail sketch about the

working and usefulness of the products.. The students

were then taken to the training department, where the

dealers of V.S.T. Tillers and Tractors ltd are trained

about usage of the various parts, how to assemble them

and repair the same if the customers approach the

dealers and shared the pamphlets of the company about

the various products they are manufacturing and its uses

The students had an excellent learning experience and

gained more understanding on the manufacturing and marketing process in a manufacturing

organization.

Industrial Visit to V.S.T Tillers Tractors Ltd

The Department of MBA, MVJCE, organised an industrial visit to Karnataka Soaps and

Detergents Ltd. for the students of MBA 2nd semester on 12th of March, 2013 under the active

leadership of Prof. Mr. C. Bhoopathi and assisted by Prof. Avik Mandal.

The students were led around the company units

by Mr.Balchandra from the R&D department. He

imparted information about the HR, Finance and

Marketing departments of the company along with

information on procurement of raw materials,

quality control, new product development,

manufacturing process, products and sales and

distribution.

The students had the pleasure to

visit the company and gain

enormous knowledge practically

and were overwhelmed with

Mr. Balchandra who helped in

imparting knowledge to students

successfully.

Industrial Visit to KS & DL


Volume 3, Issue 2

Volume 3, Issue 2

The Department of MBA, MVJCE, organized a guest lecture on “Current Trends in Marketing

in Different Industries” for the students of MBA on 18th March 2013 under the active

leadership of HOD, Dr Noor Firdoos Jahan. The speaker for the day was Mr.Adithya Karthik,

Senior Manager, Invensys. The program was supported by Dr. Shagufta Showkat .

The session was very interactive. The speaker briefed the audience about marketing analytics,

digital footprint, silo marketing, changes in marketing, consumer expectations, customer

experiences, how a company can achieve excellence in one specific area and diversification.

Advertising videos of some companies like Coca Cola were displayed to show how marketing

strategies are made to reduce the promotion cost and at the same time

increase sales. The students benefitted from this lecture as the subject

discussed was very informative and a part of their academics and

learning, but here earning was very jovial as some videos were used for

the better understanding of students.

Guest Lecture on ”Current Trends in Marketing in Different Industries”

Guest Lecture on “Traditional Marketing – Opportunities and Pitfalls”

The Department of MBA, MVJCE, organized a guest lecture on “Traditional Marketing –

Opportunities and Pitfalls” for the students of MBA 23rd March, 2013 under the active

leadership of Professor Ms Bala R. The speaker for the day was Mr AJ Anto, Senior Software

Engineer, Test, Microsoft India, Bangalore. The lecture began on an interesting note with a

discussion on traditional marketing strategies, and how internet marketing can overcome its

disadvantages. The concept of “Intent Based Targeting” was discussed and how demographic

targeting by Google, psychographic targeting by Facebook and professional targeting by

LinkedIn are used in Internet marketing was brilliantly explained to audience with examples.

Other concepts such as PPC (Pay per Click), SMO (Social Media Optimization) and SEO

(Search Engine Optimization) were also discussed. Mr AJ Anto ended his speech with an

emphasis on importance of blog creation by students which can help them market themselves

in today’s highly competitive professional world. Also he mentioned the advantages of

accounts in sites like LinkedIn and Twitter which can help people professionally. The session

ended with vote of thanks by Ms Lasitha, MBA 1st year student and the presentation of a

memento to Mr. AJ Anto as a token of appreciation and gratitude from the Department of

MBA.

“It is never too

late to be who you

might have been.”

– George Eliot


A Collage Competition was conducted on the 25th of May

2013, with the objective to inculcate creative thinking,

improve teamwork and to help the students understand the

current issues in the business world. Seven teams participated

in the competition, the theme of which was ‘Ethics in Sports’.

The contest was judged by Dr. Satish Babu, H.O.D of Bio

Tech Department of MVJCE. All teams participated

enthusiastically and made this competition a grand success.

Good team work was seen among all teams and all members of

each team co-operated and contributed with innovative and

creative ideas. Team NIYUT comprising of Lasitha.S,

Bindhu.V won competition.

Collage Competition

Team Building Competition

A Team Building Competition was conducted on the 25th of May 2013,

with the objective to develop team spirit among students and make the

students aware of the various challenges involved in team work.

Four teams comprising of three members each participated in the competi-

tion, which comprised of three rounds namely, sneak a peek, crossword

and the picture round.

The contest was judged by Ms. Neha Minocha, HR Manager, MVJCE, and

Ms. Pooja Sharma, Placement Officer, MVJCE. Team Aritra won the

Team Building Competition, the overall event was successfully concluded

under the guidance of Dr. Noor Jahan Firdoos and Dr. Shagufta Showkat

Our greatest

weakness

lies in giving

up. The most

certain way

to succeed is

always to try

just one

more time.

- Thomas

Edison

AGNIUDAYA

Volume 3, Issue 2 WAVES -A step ahead of time DEPARTMENT OF MANGEMENT STUDIES

Volume 3, Issue 2

A Business Quiz was conducted on the 31st of May 2013,

with the objective to inculcate competitive spirit amongst

students and to keep them abreast with the current affairs of

the business world.

Four teams participated in the competition, which comprised

of four rounds namely, general, audio visual, logo and rapid

fire rounds.

Team Aryan won the quiz Competition, the overall event was

successfully concluded under the guidance of Dr. Noor

Firdoos Jahan

Business Quiz

Personal Skills and Effectiveness

Our personal effectiveness is the foundation upon which other skills, abilities and

competencies are developed. If you are not personally effective first, you may be developing

skills, abilities and competencies on a ‘bed of sand’.

We therefore need to spend quality time thinking about the beliefs we hold, the values and

attitudes that have shaped us and the personal goals that we have– ultimately to ensure that

there provide a solid foundation upon which we can build

Unity is

strength.

When there is

teamwork

and

collaboration,

wonderful

things can be

achieved.

- Mattie

Stepanek

AGNIUDAYA


Congratulations To Our Faculty Members!!

Strength does not

come from

winning. Your

struggles

develop your

strengths. When

you go through

hardships and

decide not to

surrender; that is

strength!!

- Arnold

Schwarzenegger

Sr

No

.

Date

Name of the Event/Competition

Name of the

Winner

1 Best Teacher Mrs.Varsha Thakur

17th May

2013

2 Publishing of Three Technical Papers in International

Journals for the academic year Dr. Noor Firdoos

Jahan

3 Publishing of Technical Paper in an international jour-

nal for the academic year

Mr. C. Boopathy

4 100% results in Rural Marketing And International

Marketing Management for the academic year Mrs. Bala R.

5 100% result in Recruitment Selection & Compensation

Management, Legal Environment & Industrial And

Managerial Economics Relations for the academic year

Mrs. Meenakshi

Parida

6 100% result in Sales & Retail Management for the aca-

demic year Mr. C Boopathy

7 100% result In Personal Growth & Interpersonal Effec-

tiveness for the academic year Mrs. Varsha Thakur

8 100% result in IT for Managers for the academic year Mr. Avik Mandal

Dr. Noor Firdoos Jahan & Mr. C Boopathy

Application of RFID in the fresh fruit and vegetable supply chain for sustainability

and quality preservation, South Asian Academic Research Journal, Volume 3, Issue 1,

January 2013, pp 142-150

Dr. Shagufta Showkat

Stress Management Practices in selected IT companies in Bangalore, Asia Pacific

Journal of Management & Entrepreneurship Research (APJMER), Volume 2, Issue 3, pp

102-116, June 2013, ISSN 2277-9089

Women Entrepreneurship, International Journal of Management Prudence, Volume IV,

Issue 1, pp 14-18, June 2013, ISSN: 09758496

Performance appraisal in Banking Organizations, Researchers World-Journal of Arts,

Science and Commerce, Volume IV, Issue 3, pp 66-79, July 2013, ISSN: 2231-4172

Papers Published in National and International Journals


Papers Published at National and International Conferences

Sl

No.

Name of Fac-

ulty

Title of the Paper Published

University/Date/

National or Interna-

tional Conference 1. Ms. Bala R Roles &Responsibilities of CSR-With

reference to selected companies in India

KIIT University, Orissa

22/02/2013 (National)

2. Ms. Bala R Roles &Responsibilities of CSR- A Spe-

cial Context to Indian Business Houses

Bharathiar University,

Coimbatore

08/01/203(International)

3. Ms. Meenakshi

Parida

Social Responsibility of Private Firms-

SME’s Perspective


22/02/2013 (National)

4. Mr. Avik

Mandal

Corporate Social Responsibility of Pri-

vate Firms: SME’s Perspective


22/02/2013 (National)

5. Ms. H. Ramya Corporate Social Responsibility of Min-

ing and Mineral Industries in Odisha


22/02/2013 (National)

Ranjan S.,Deepanjali B. N.,Deepu K. A. and Avinash A. C. participated in Revamp ‘13, a Na-

tional Level Techno-Cultural Management & Sporting Fest on 21st, 22nd & 23rd March 2013

Hemanth Kumar K. C and Lekshminarayan were declared winners (2nd) in a Marketing Event

at CMRIT on 22nd and 23rd March 2013

Manjunath M., Rahul M., Tulika T., Vidhya K. A., Ravi Kumar S., Ravi Kiran B., Deepanjali

B. N., and Sharath participated in a workshop on Balancing Sustainability and Profitability:

New Opportunities for a New Era at IIM-B on 18th April 2013

Preethi J. D. and Shilpa M. participated in a National Conference at JSS Academy of Techni-

cal Education on 18th April 2013

Pallavika B. (1st), Swaroop R & Lekshminarayan K. (2nd) , Vidhya K A, Tulika T., Kavya K.

A. & Chandini S. (3rd) were declared winners at VerTechx 4.0—A Summit of Innovation &

Technology—National Level Technical Festival on 25th April 2013

Vidhya K. A. & Tulika T. were declared winners (2nd) in a Finance Event at RJSIMS on

29th & 20th April 2013

Abhijith A R participated in VTU Kabbadi Championship on 17th May 2013

Tulika T, Vidhya K. A & Manjunath M. participated in a National Conference on Challenges,

Trends and Opportunities in Organizations’ organized by MBA, PES Institute on 29th May

2013

Achievements by Our Students… Congratulations!!!

Winners

compare

their

achievements

with their

goals, while

losers

compare

their

achievements

with those of

other people

- Nido

Qubein


Test Your Knowledge!!

Across

1. Decrease in total employment of an organization or industry through the normal course of events

such as resignation, retirement or death

2. The act or strategy of growing a business/brand by developing its range of products, services,

3. investments, etc., into new market sector

4. An official inspection of an individual's or organization's accounts, typically by an independent

body

5. The sale of goods and services from individuals or businesses to the end-user

6. Japanese for 'improvement'. When implemented in the workplace, these activities help to

improve the running of a business

Down

1. The promotion and selling of a product or service to potential customers. To announce publicly

or draw attention to an event, etc

6. The introduction of new ideas, goods, etc., or new methods of production. A new way of doing

something

7. Anything of value which is owned by an individual, company, organization

8. Evaluate or check (something) by comparison with a standard

9. A specialized market in which a specific product is sold to a particular type or group of

customers. A product or service for which there is sometimes little demand and often little or no

competition

Answers: Across: 1. attrition, 2. diversification, 3. audit, 4. retail, 5. kaizen

Down: 1. advertising, 6. innovation, 7. assets, 8. niche, 9. benchmark


WAVES -A step ahead of time Volume 3, Issue 2

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