Department of Management Studies IIT (ISM), Dhanbad

Department of Management Studies

IIT (ISM), Dhanbad

Detailed Course Structure

Effective from 2019

COURSE STRUCTURE FOR MBA PROGRAMME

Course No. Course Name L T P C

Semester 1

MSC501 Management Principles & Practices 3 0 0 9

MSC502 Business Research Methods (Modular) 3 0 0 4.5

MSC503 Business Statistics (Modular) 3 0 0 4.5

MSC504 Financial Accounting and Reporting (Modular) 3 0 0 4.5

MSC505 Cost and Management Accounting (Modular) 3 0 0 4.5

MSC506 Managerial Economics 3 0 0 9

MSC507 Decision Modelling 3 0 0 9

MSC508 Business Analytics Lab 0 0 2 2

MSC509 Business Communication Lab 0 0 3 3

Total 15 0 5 50


Semester 2

MSC510 Corporate Finance 3 0 0 9

MSC511 Organizational Behaviour 3 0 0 9

MSC512 Operations Management 3 0 0 9

MSC513 Marketing Management 3 0 0 9

MSC514 Human Resources Management 3 0 0 9

MSC515 Software Lab 0 0 3 3

MSC516 Personality Development and Human Behavior Lab 0 0 2 2

Total 15 0 5 50


Semester 3

DE1 & 2

(Any Two)

Entrepreneurship and New Ventures 3 0 0 9 MSD501

MSD502 Strategic Management 3 0 0 9

MSD503 Sales and Distribution Management 3 0 0 9

MSD504 Managerial Ethics, Values and CSR 3 0 0 9

MSD505 Materials Management 3 0 0 9

MSD532 Computational Finance 3 0 0 9

SE 1 & 2

(Any Two)

MSD506 Investment Analysis and Portfolio Management 3 0 0 9

MSD507 Management of Banks and Financial Institutions 3 0 0 9

MSD508 Advertising and Promotion Management 3 0 0 9

MSD509 Digital Marketing 3 0 0 9

MSD510 Personnel Management and Industrial Relations 3 0 0 9

MSD511 Human Resources Development 3 0 0 9

MSD512 Service Operations Management 3 0 0 9

MSD513 Productivity Management 3 0 0 9

MSD533 Marketing Research 3 0 0 9

MSC595 Thesis Unit 0 0 0 18

MSS503 Summer Training Evaluation S/X

Total 12 0 0 54


Semester 4

DE 3 & 4

(Any Two)

Financial Econometrics 3 0 0 9 MSD514

MSD515 Services Marketing 3 0 0 9

MSD516 Organisational Development and Change 3 0 0 9

MSD517 Quality Management 3 0 0 9

MSD518 Project Management 3 0 0 9

SE 3&4

(Any Two)

International Finance 3 0 0 9 MSD519

MSD520 Merchant Banking and Financial Services 3 0 0 9

MSD521 Consumer Behaviour 3 0 0 9

MSD522 Marketing Analytics 3 0 0 9

MSD523 Management of Self and Behavioural Analytics 3 0 0 9

MSD524 International Human Resource Management 3 0 0 9

MSD525 Operations Analytics 3 0 0 9

MSD526 Supply Chain Management 3 0 0 9

MSC598 Thesis Unit 0 0 0 18

Total 12 0 0 54

Management Principles and Practices

Course

Type

Course

Code Name of Course L T P Credit

DC MSC501 Management Principles and Practices 0 0 3 3

Course Objective

The course aims to equip students with basic principles and practices of Management Theory and

prepare them for Managerial positions in organizations where they may work. The purpose of this

course is to provide conceptual clarity and practical finesse so that they deftly handle managerial

challenges that keep on arising in the business world.

Learning Outcomes

The students after completing this course will be able to understand the requirements of the

corporate world and able to address the demands that arise in the fast changing scenario.

Unit

No. Topics to be Covered

Lecture

Hours Learning Outcome

1

Practice of Management: Definition and

concepts, Complexities of the Business

Environment and the Manager

6

The students will understand the

nature, concept, significance and

practice of Management

2

The Evolution of Management Thought

and Indian Ethos in Management, Recent

advances in Management Practice, Recent

Contributors to Management Thought

6

The students will be able to

understand how Management has

emerged as a separate discipline over

the years and also the Indian ethos

vis-a-vis Management practice.

3

Task & Responsibilities of a Professional

Manager, Basic elements of Management

Function, Management Styles

6

The students will get a grasp of what

managers need to do

4

Manager as a change agent, Managerial

Decision Making, Cases 6

The students will understand the

basic Managerial role in steering

their organizations in a fast

changing milieu.

5

Business Organizations as a creation of

Society, Corporate Social Responsibility,

Sustainable Business Practices. 5

This will help the students to realize

the social responsibility of business

and its role as a corporate citizen.

6

Values and Ethics for Managers, The

Morality Quotient, Ethical Dilemma in

Managerial Practices, Corporate

Governance, Cases studies

5

The purpose of this unit is to make

the students to realize that the critical

role values and ethics play in a

manager's job.

7

Organizational Theory: Definition,

Dimensions of Organizational Structure,

Types, Determinants, Organizational

Design

5

This will help the students to

appreciate the organizational

hardware and its role in

management.

Text Books:

1. Management by Koontz and O’Donnell 10th Edition, Tata McGraw-Hill,

2. Management by Stephen P. Robbins and Mary Coulter 11th Edition, Pearson Education.

Reference Books:

1. Management by James A. F. Stoner, Daniel R. Gilbert, R. Edward Freeman,6th Edition,

Pearson

Business Research Methods (MSC502) Modular

Course

Type

Course


Modular MSC502 Business Research Methods 3 0 0 4.5

Course Objective

In this course, one will be introduced to the foundations of research methodology from business perspective.

Develop thorough understanding about sampling design, data collection, research design, and research process. This

will also give you insights on how to implement the project starting from identifying the research problem to solve

business issues.

Learning Outcomes

To understand the concept of Management Research

To develop understanding about sampling, data collection, analysis and reporting.

To develop the skill in selecting a research problem, selecting an appropriate research design, and implementing

a research project.

Unit Topics to be Covered Lectu

res

Learning Outcome

1. Introduction: Business research, Research process;

Defining the research problem and developing an

approach.

4 Students will learn the fundamental concepts

of management research, and develop an

approach.

2. Business Research Design: Classification of

Designs, Exploratory Studies, Secondary data

Analysis, Qualitative Techniques, Descriptive

Studies, Survey and Experimental Research Design.

6 Students will learn business research design,

descriptive analysis and qualitative

techniques. This will help them to prepare

appropriate experimental research design for

solving variety of business problems.

3. Data Information and its Source: Different Types

of data, measurement concept, scales, questionnaire

design, data collection, and sampling design.

6 Students will learn to find the data from

various sources. They will learn to prepare

questionnaire for solving several business-

related queries. They will be exposed to the

sampling design.

4. Data Analysis & its Presentation: Data preparation,

data visualization, and hypothesis testing.

2 Students will get to learn data analysis, and

their impact on the model. Also, they will get

to learn techniques for hypothesis testing.

5. Report Writing: project work, report writing and

presentation.

2 Students will get to learn the implementation

of project work related to the real-life

business problems and report writing.

References for Reading

Text Books:

1. Business Research Methods (12e Edition), Cooper, D.R., Schindler, P.S., and Sharma, J.K. (2019), Mc Graw Hill

Education (India), Pvt. Ltd, Chennai.

2. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.

Reference Books:

1. Bajpai, N (2017): Business Research Methods, Pearson India Education Services Pvt. Ltd, Noida

2. Krishnaswamy, K. N., Sivakumar, A. I., and Mathirajan, M., (2019): Management Research Methodology: Integration

of Principles, Methods and Techniques, Pearson India Education Services Pvt. Ltd, Noida

Business Statistics (Modular)

Course Type Course Code Name of Course L T P Credit

Core MSC 503 Business Statistics (M) 3 0 0 4.5

Course Objective

This course is expected to provide the student with the fundamentals of statistics that are related to the management

and provide a basis for later topics that utilize these statistical concepts.

Learning Outcomes

To understand the basic concepts of statistical methods and their application to a business or an industrial

engineering problem. Moreover, students are supposed to learn some application software like MS Excel,

SYSTAT, SPSS for data analysis.

Unit


Lecture


1 Introduction:

The meaning and scope of statistics, some uses of statistical

methods, statistical data Presentation of statistical data: tables,

graphs and charts.

2 Understand the summarization

of data using graphical

techniques

2 Summarization of statistical data:

Frequency distribution of observations, measures of central

tendency, dispersion, skewness and kurtosis of distributions.

3 Understand the concept

characterization of a data set

using empirical distribution

3 Probability Distributions:

Concepts, random variables; Probability Distributions:

Binomial, Poisson, Normal distribution

3 Understand the concept of

theoretical probability

distributions

4 Statistical Estimation:

Sampling distributions; Estimation: Point and Interval

Estimates of mean and proportion.

3 To get familiar with statistical

estimation

5 Hypothesis Testing:

Testing hypotheses of mean and proportion: one/two-sample

tests ; chi-square test; Analysis of variance (ANOVA)


hypothesis and the methods to

test it.

6 Simple Linear Regression:

Simple regression and correlation: Making inferences about

population parameters

4 To get familiar with studying

relationship between two

variables.

TOTAL 19

Text Books:

1. Statistics for Management, 7th edition, Levin & Rubin, Pearson Education Publication.

Reference Books:

1. Applied Statistics and Probability for Engineers, 6th edition, D. C. Montgomery and G. C. Runger, John

Wiley & Sons.

Financial Accounting and Reporting (Modular)

Course

Type Course Code Name of Course L T P Credit

DC MSC 504 Financial Accounting and Reporting (M) 3 0 0 4.5 Course Objective

The objective of the course is to enable students to understand the financial reporting system in a corporate framework.

The students will identify the usefulness of financial information for decision making and equipped with tools to

analyze the various financial statements required to measure the performance of companies.

Learning Outcomes

Upon successful completion of this course, students will:

Develop basic understanding of the financial reporting practices in corporate sector.

Understand the basic concept of preparing various financial statements and tools and techniques for analyzing

such statements.

Conceptualize the process of financial decision-making using the financial statements. Unit


Lecture


1

Introduction to accounting, Accounting equation,

Preparation of various financial statements viz. Income

Statement, Statement of Changes in Equity, Balance sheet,

and Cash Flow Statement.

4

Understanding of conceptual

framework of accounting and basics

of various financial statements.

2

Accounting Cycle, Journal, Ledger, Trial Balance, Final

Accounts 6

Understanding the steps to prepare

various accrual based financial

statements as per user requirement.

3

Accounting for Inventories, Receivables, Fixed Assets,

Depreciation, Liabilities, and Shareholder Equity 4

Conceptualizing adjustments for

these items in various financial

reports.

4 Statement of Cash Flows: Preparation and analysis of

different components 3

Understanding CFS as mandated by

AS-3.

5

Analysis of Financial Statements, Comparative

Statements, Common Size Statements, Ratio Analysis, Du-

Pont Analysis

4

Analysis and interpretation of

statements for financial decision-

making.

Text Books:

Financial Accounting –by Godwin/Alderman/Sanyal, Cengage Learning

Financial Accounting – A managerial Perspective by R. Naryanswamy, PHI

Reference Book:

Accounting Text & Cases by Anthony, Hawkins & Merchant, TMH

Case Studies - to be provided by the Instructor

Cost and Management Accounting (Modular)

Course

Type

Course


DC MSC 505 Cost and Management Accounting (M) 3 0 0 4.5

Course Objective

1. The objective is to enable the students to understand the usefulness of information provided by cost accounting

system to the management, which is helpful for cost control and cost reduction through functions of planning, decision

making and control.

Learning Outcomes


Understand the requirement of Cost and Management Accounting in business decision making.

Develop the ability in cost tracing and analyzing various cost structures.

Understand the process of implementing an appropriate control system in a corporate structure. Unit


Lecture


1

Introduction to Cost and Management Accounting, Cost

Concepts, classification of cost, preparation of Statement

of cost, Job Costing - system basic job costing for

Manufacturing Companies

4

Understanding the utilities of cost

accounting, cost classification,

preparation of Statement of cost for a

specific job

2

Absorption Costing vs Marginal Costing Systems; Cost-

Volume Profit analysis 7

Understanding various costing

systems & the managerial

implications of marginal costing

3

Activity Based Costing (ABC) - Concept, System &

Limitations 3

Conceptualizing ABC system,

understanding cost allocation process

& its advantage over traditional

costing system.

4

Preparation of Budget and Budgetary control System

4

Understanding the process for

preparing different types of budgets

including the master budget for an

organization.

Text Books:

Cost Accounting – A managerial Perspective by Horngren, Datar & Foster, Pearson

Management Accounting - Text, Problems & Cases by Khan & Jain, TMH

References: Handbook of ICAI Managerial Accounting by Ray Garrison , Eric Noreen & Peter Brewer

https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Ray+Garrison&text=Ray+Garrison&sort=relevancerank&search-alias=books

https://www.amazon.com/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Eric+Noreen&text=Eric+Noreen&sort=relevancerank&search-alias=books

https://www.amazon.com/s/ref=dp_byline_sr_book_3?ie=UTF8&field-author=Peter+Brewer&text=Peter+Brewer&sort=relevancerank&search-alias=books

Managerial Economics

Course


CORE MSC506 Managerial Economics 3 0 0 9

Course Objectives

This course deals with the application of microeconomics to the practical problems of businesses/firms in order to facilitate rational managerial decisions and possible solutions of managerial problems.

Learning Outcomes

Understand the fundamentals of economics.

Understand the demand and supply and measure its responsiveness to various factors.

Differentiate between various costs of production.

Analyze the four basic market structure models and how price and quantity are determined in each model.

Unit


Lecture


1 Introduction to Economics- Scarcity and allocation

of resources, Distinction between Microeconomics

and Macroeconomics, Firm- meaning and

objectives; Marginal Analysis and Time

Value of Money.

10 Understanding the basic concepts of

managerial economics.

Understanding the basic concepts of

the two main branches of

economics— microeconomics and

macroeconomics.

2 Utility Analysis- consumer’s budget constraint,

utility maximization; Demand and supply analysis,

Government

intervention (floor price, ceiling price, tax, etc),

Consumer and producer surplus, Price, income and

cross elasticity.

10 Understanding different concepts

related to consumer behavior.

Understanding the consumer

behavior to maximize utility with

different constraints.

Define the concept and measures of

elasticity.

3 Production and Cost analysis-Production functions,

production and cost in the short run and long run,

Economies of scale and scope, Market Analysis-

types of market, profit maximization under perfect

competition, monopoly, monopolistic

competition,and oligopoly

10 Understanding cost function and the

difference between short-run and

long-run cost function.

∙ Isoquant and Isocost and finding

out optimal combinations of inputs.

∙ Compare and contrast four basic

market types.

∙ Meaning and profit maximization

conditions under the four market

structures.

4 Price Discrimination, Pricing Strategies- cost-plus

pricing, peak load pricing, product bundling, two-

part tariffs, Public Goods and Externalities,

Asymmetric Information, Economics of Uncertainty

and Risk

10 Price-output decisions of perfectly

competitive, monopoly, monopolistic

and oligopoly firms, both in short

and long-run.

∙ Understanding of different pricing

strategies.

Text Books: 1. Managerial Economics and Business Strategy, 8th Edition, Michael R Bay & Jeff Prince, McGraw Hill

Education (2017).

2. Microeconomics: Theory and Applications with Calculus., 6th Edition, Pearson Education.

Decision Modelling


Core MSC 507 Decision Modelling 3 0 0 9

Course Objective

This course shall expose the candidates to various quantitative models for decision making that aim at

finding optimum or close to optimum results. Major emphasis shall be on problem formulation and selection

of appropriate software packages for solution and interpretation of results.

Learning Outcomes


Understand how to formulate a mathematical model for a business or an industrial engineering

problem.

Get familiar with the various types of Operations Research Tools and techniques and their solution

procedure.

Get familiar with the some application software like MS Solver, for solving OR problems.

Unit


Lecture


1 Linear programming – Examples from industrial cases,

formulation & definitions. Graphical Method and Simplex

Algorithm – slack, surplus & artificial variables,

computational details, big-M method, identification and

resolution of special cases through simplex iterations.

8 Understand the

fundamental concept of

decision problems,

mathematical formulation

of a decision problem and

its solution procedure

2 Transportation problems: TP - Examples, Definitions –

decision variables, supply & demand constraints,

formulation, Balanced & unbalanced situations, Solution

methods – NWCR, minimum cost & VAM, test for

optimality (MODI method), degeneracy & its resolution


Transportation models and

its applications

3 Assignment problems: AP - Examples, Definitions –

decision variables, constraints, formulation, Balanced &

unbalanced situations, Solution method – Hungarian,

degeneracy & its resolution


assignment problems and

its applications

4 Queuing Theory: Definitions – queue (waiting line),

waiting costs, characteristics (arrival, queue, service

discipline) of queuing system, queue types (channel vs.

phase), Kendall’s notation, Little’s law, steady state

behaviour, Poisson’s Process & queue, Models with

examples – single and parallel server and its performance

measures


waiting line models and its

applications

5 Simulation Methodology: Definition and steps of

simulation; random number generator; Discrete Event

System Simulation; Monte Carlo simulation; Application

in Scheduling, Queuing systems, Inventory systems

5 To get familiar with the

simulation methods for

problem solving

6 Game Theory: Game theory to determine strategic

behavior, Elements of cooperative and non-cooperative

games, Two-person zero-sum game


concept of game theory

7 Decision Theory: Decision Making under risk and

uncertainty, Pay-off matrix, Opportunity Cost Matrix;

Decision trees


concept of decision theory

8 Multi Criteria Decision Making:

AHP and Goal Programming


techniques to solve

multiple objective decision

problems

Text Books:

1. Operations Research: An Introduction- H.A. Taha, Macmillan, N.Y.

2. Principles of OR with Application to Managerial Decisions: H.M.Wagner, Prentice Hall.

Reference Books:

1. Introduction to Operations Research: F.S. Hiller and G.J. Lieberman, Addison Wesley.

2. Operations Research and Management Science, Hand Book: Edited By A. Ravi Ravindran, CRC Press,

Taylor & Francis Group.

Business Analytics Lab


DC MSC508 Business Analytics Lab 0 0 2 2

Course Objective

Students will gain an understanding of how managers use business analytics to formulate and solve business

problems and to support managerial decision making.

Learning Outcomes

Students will gain hands-on experience of business analytics in the current business scenario

Unit


Lecture


1

Descriptive Analytics, Predictive Analytics,

Linguistics Analytics Descriptive Analytics: Spreadsheet

Modelling (Data Entry, Data Preparation,

solving business problems with excel and

Dashboard creation

Statistical methods, Frequency distribution,

Graphical presentation, Measures of central

tendencies in frequency distributions,

Measures of dispersion in frequency

distributions, Moments, Skewness and

Kurtosis in frequency distributions,

Pearson’s coefficient of linear correlation,

Simple Linear Regression

12

Students will learn the hands on experience on

spread sheet and R studio using statistical test on

various applications.

2

Predictive Analytics: Factor Analysis,

Multiple linear Regression, Classification,

Clustering

9

In this section, students will learn the live

application of predictive Modeling

3

Linguistic Analytics: Sentiment Analysis

using Text Mining

5

Hands-on experience of the Linguistic Analytics

using R-Studio.

Text Books:

1.Fundamentals of Business Analytics by R N Prasad and Seema Acharya, Wiley, 2015. ISBN 978-81-265-3203-2

2. Wayne L Winston Microsoft Excel 2013 Data Analysis and business Modeling,

Reference Books:

1.Sharma, J. K. Business statistics. Pearson Education India, 2012

Business Communication Lab

Course

Type

Course


DC MSC509 Business Communication Lab 0 0 3 3

Course Objective

Communication being the most important skills for managers, this course aims to enhance communication

ability of the participants through systemic grooming and training including imparting of theoretical

knowledge and practical proficiency. The emphasis will be more on a learner-centric paradigm, so that the participants hone their skills by actions.

Learning Outcomes

After completing this course the students will be able to develop their interpersonal skills and learn

effective means of communicating.

Upon successful completion of this course, students will: Have an understanding about the Concept, Types, Process and Channels of effective Communication Have an understanding about several forms of Business communication and its significance in present

technology driven corporate scenario.

Be able to formulate ways and means of making the business communication effective.

Have an understanding about the Barriers to effective communication. Get insights about Cross cultural communications, Negotiation skills, Presentation Skills, Work-place

Etiquette & Mannerism.

Unit


time to be

given in

hrs

Learning Outcome

1

Concept, Significance and Practice of

Business Communication

6

Explain the importance of

communication.

Business communication as a form of

problem solving.

2

Understanding work-place communication,

Work place dynamics, Informal

communication, Organizational cases

6

Different Forms of Communications at

workplace.

Formal & Informal Communication.

3

Types & Elements of Communication, Oral

and Written Communication, Developing

reading and comprehension ability,

Importance of skillful writing,

communicating in the technology driven era,

Barriers to Communication, Communication

gap, Effect of mental set on perception and behavior

12

Strategies for effective reading.

Writing reports that are focused,

objective, smoothly connected and

interesting.

4

Cross-cultural communication,

Communication as a skill: Negotiation Skill,

Presentation Skill

6

Cross Cultural differences concerning

time, space, colour etc., and its effect

on communication.

.Learning effective Negotiation Skill,

Presentation Skill

5

Group Discussion, Personal Interview, Work-

place Etiquette & Mannerism, Assertiveness

Skill, Issues in Communication, Non-verbal

communication, Skill building exercises,

Listening and conversational skills

9

Public Speaking and oral reporting.

Effective Teamwork for preparation

and presentation of Ideas.

Selecting & organizing a subject for

effective formal presentation.

Techniques for conducting and

participating in GD&PI

TEACHING AND LEARNING STRATEGY

Scheduled teaching and learning will comprise a combination of Presentation, Role Plays, Mock Interviews, Extempore

Speeches, Comprehensions and Guest speaker sessions. The lectures are designed to provide the fundamental underpinnings

of the module while the presentations, role plays etc. provide an interactive environment for more practice. Guest speakers

from the Industry will provide opportunities for considering the implications of Business Communication for the industry.

The scheduled sessions will be supported by electronic resources in the form of support material for the core textbooks and

solutions to exercises. In addition, the students will be directed to relevant academic literature and they will be expected to

enhance their knowledge through reading papers located in academic journals.

ASSESSMENT STRATEGY

Three summative assessments will enable the module’s learning outcomes to be met:

End Term Examination: worth 30% of the module mark. o A written exam to assess the overall understanding of the candidate about the different aspects of Business

Communication.

Continuous Assessment includes Individual portfolio of work: worth 50% of the module mark. The portfolio

will include a set of tasks designed to assess students’ ability to comprehend and apply effective communications

skills at workplace.

o The assessment will include Just A Minute (10%), Presentations (10%), Group Discussion (10%), Mock Interview (10%) and Reflective essay (10%) which encourages students to reflect upon the skills and competencies developed through the activities in the module and their implications for professional practice within the industry. Also 2 quizzes will be taken of 10 marks each.

Text Books:

1. Business Communication Today by Bovee & Thill 15th Edition, Prenhall.

Reference Books:

1. Effective Technical Communication by Rizvi, Tata McGraw Hill. 2. Communication Skills by Sanjay Kumar & Pushp Lata, Oxford University Press

Practice sessions which includes Case Studies, Videos and Exercises to be part of every unit

1. Chinese whispers

2. Role Plays

3. Mock Interviews

4. Extempore Speeches

5. Comprehension

6. Presentation skills video

7. Assertiveness Skills Video

8. Transactional Analysis Video

Corporate Finance

Course Type

Course Code Name of

Course

L T P Credit

DC MSC 510 Corporate Finance 3 0 0 9 Course Objective

This course will help students to understand the significance of financial management and the role of

finance manager in the organization. The students will be equipped with all tools and techniques for effective

financial management in the organization.

Learning Outcomes


understand the concepts of financial management in decision making process.

understand the various tools and techniques used for efficient financial management.

understand the role of finance manager in the corporate sector.

Unit


Lecture


1

Introduction to Financial

Management, objectives, Agency

Problem; Concept of Time Value of

Money, Risk & return.

5

Understanding the meaning, scope, goals and

objectives of financial management; Concepts of

risk & return and various significant aspects

related to financial management.

2

Capital Markets, Sources of Capital &

Cost of Capital

5

Identify the different long-term and short-term

sources of finance understanding the basic aspects -

of the concept of cost of capital and their

computation

3

Principles of Capital budgeting:

Principles and Techniques.

9

Understanding the meaning and process of

Capital budgeting , the decision making process

under capital rationing, risk & uncertainty

4

Leverage: Operating, Financial and

Combined Leverage, Introduction to

Optimal Capital Structure, Designing

capital structure.

8

Understanding the notion & computation of

operating, financial and combined leverage &

their interpretation. Analyzing capital structure

planning, Optimal capital structure

5

Management of Working Capital:

Determinants, computation

&

working capital financing (Managing

Inventory, Receivables & Cash).

8

Analyzing the significance and able to determine

working capital requirements and

understanding the different aspects of Financing

working capital needs.

6

Introduction to Dividend Decisions:

factors, Bonus Shares & Stock Splits

4

Understanding the connotation of management

of profits, various aspects of dividend policy and

recognizing the corporate dividend behavior.

Text Books:

Financial Management (11th Edition)- By I.M.Pandey – Vikas Publishing Financial Management – Texts, Problem & Cases (7th Edition) – By Khan & Jain – Tata McGraw Hill Financial Management (9th Edition) – By Prasanna Chanadra – Tata McGraw Hill

Reference Book: Principles of Corporate Finance (11th Edition) – by Brealey, Myers, Allen & Mohanty- MC Graw Hill Education

Operations Management

Course Objective

This course introduces the students with the theories and practices of operations management. The objective is to

understand the tools and techniques of operations management for enhancing the firm’s competitive advantages. Learning Outcomes

At the end of the course the students will be able to: (a) Understand the roles/functions of operation management in the

context of business enterprise; (b) develop skills for solving operation management problems.

SN Topic Tentative

Lecture Hours/Lecture

Learning outcomes

1 Unit I: Introduction to

Operations Management and

basic concepts. Basic

forecasting concepts and

related models like Moving

Average, Exponential

Smoothing and Regressions.

Concepts of forecasting

error. Case studies.

6 After completing the section student should able to - o understand the basic concept of operations management o Understand the three-time horizons and which

models apply for each use o Explain when to use each of the four qualitative

models o Apply the naive, moving average, exponential

smoothing, and trend methods o Compute three measures of forecast accuracy o Conduct a regression and correlation analysis

2 Unit II: Concept of Aggregate

Production Planning and

related strategies like Chase,

level and Mixed.

Basic Concept of

Materials requirement

Planning and numerical

problems. Case studies.

8 After completing the section student should able to -

o Understand the concept of aggregate planning o Identify optional strategies for developing an

aggregate plan o Solve an aggregate plan

o Build a gross requirements plan

o Build a net requirements plan

o Determine lot sizes for lot-for-lot, EOQ

3 Unit III: Job Shop

Scheduling and sequencing

strategies, Johnson Rule and

Extension of Johnson Rule.

Introduction to inventory

management. Basic inventory

models and problems. Case

studies.


o Apply the assignment method for loading jobs o Name and describe each of the priority sequencing

rules

o Use Johnson’s rule for scheduling the jobs

o Learn the extension of t he Johnson rule

o Understand basic inventory management theories

o Conduct an ABC analysis o Explain and use the E OQ model for independent

inventory demand

o Compute a reorder point and safety stock

o Apply the production order quantity model

Course Type Course Code Name of

Course

Credit L T P

Core MSC512 Operations Management

9 3 0 0

4 Unit IV: Facility Layout

and various algorithms,

Facility Location theories

and mathematical models

(Fixed charged location

allocation problem,

capacitated problems).


o Identify and explain major factors that affect location decisions

o Apply various mathematical models to solve facility location problems.

o The student can successfully develop the facility location models.

o Understand various issues in facility layout o The student can apply various layout

algorithms to develop optimized layouts.

5 Unit V: Concept of Operations Strategy and related examples, Product and Process Design, Concept of JIT. Case studies

7 After completing the section student should able to - o understand product life cycle

and product development system

o understand how products and services are

defined o understand the importance of operations

strategy for manufacturing and services

o distinguish between local and global operations strategy

o Define just-in-time, TPS, and lean

operations

o Define the seven wastes and the 5 Ss

o Explain JIT partnerships o Explain the principles of the Toyota

Production System

Text & Reference books: 1. Operations Management, Jay Heizer & Barry Render, Pearson 2. Operations Management, William J Stevenson, McGraw-Hill

Organizational Behaviour


DC Organizational Behaviour 3 0 0 6

Course Objective

The course aims to provide the participants insights into Human Behavior in general and in the context of organization

in particular, so that they are able to develop an understanding of human nature and are able to get along with them

more effectively resulting in better managerial action. Some changes have been made keeping in view the advances in

human behavior and organizational dynamics.

Learning Outcomes

The students after completing this course will be able to understand the dynamics of human interactions in

organizational settings and develop sophistication to work with and through people.

Unit


Lecture


1

People as the competitive advantage - OB for

understanding human behaviour. OB as a

contrived discipline, An overview of OB

5 The student will get an introduction to the subject

of Organizational behaviour

2 Personality and individual differences, role of

nature and nurture in shaping personality

6 The student will know about various issues

related to Personality

3

Foundations of Individual Behavior -

Learning, Perception, Values, Attitudes, Job

Satisfaction, Motivation: Contributions of

Maslow, Herzberg and Vroom; Stress and

behaviour,

8 The student will be able to know various concepts

of individual behavior in work organizations

4 Group Processes in Organizations, Group

dynamics

6 The student will be able to know various concepts

of group behavior in work organizations

5

Leadership- theories, concept and practice;

Emotional Intelligence and Managerial

Effectiveness

6 The student will be able to know various issues

related to leadership behavior in work

organizations

6

Conflict and Negotiation, Culture, concept

and meaning, Organizational culture,

Behaviour modification at the work place

8 The student will be able to know various issues

related to interpersonal dynamics in work

organizations

7 Case Studies 8 The student will be provided with real life cases

of organizations

Text Books:

1. Organizational Behaviour by Stephen P Robbins, 16th Edition, Pearson

2. Organizational Behaviour by Fred Luthans, 12th Edition, McGraw Hill

Human Resource Management


DC Human Resource Management 3 0 0 6

Course Objective

To provide basic inputs regarding the various topics in the area of Human Resource Management

Learning Outcomes

The student will be able to appreciate the various processes related to Human Resource Management at the

Workplace

Unit


Lecture


1 Definition and Concept; Challenges of HRM;

HR as a factor of Competitive Advantage


of Human Resource Management

2 Human Resource Planning; Job Analysis, Job

Description

8 The student will know about Planning and

various issues related to it.

3 Recruiting Talent, Selecting Talent;

Appraising and Managing Performance:

Process and Types

8 The student will be able to know how do

Organizations induct human resources

4 Compensation: Types & benefits;

Maintenance & Separation; Training &

Development

10 The student will be able to know what do

Organizations do to handle human resources

5

Gender Issues at work place. Human

Resource Information Systems (HRIS)

6 The student will be able to know how are Gender

issues handled in Organizations and about the use

of technology in in human resource management

6. Case Studies 4 The student will be provided with real life cases

of organizations

Text Books:

1. Mamoria: Personel Management

2. Dessler and Varkkney: Human Resource Management

Marketing Management

Course Code

Name of Course L T P

MSC513 Marketing Management 3 0 0

Course Objective

To introduce basic concepts of marketing management as a basic management functions and marketing strategies with special emphasis on changing nature of marketing in dynamic environment Learning Outcomes

Upon successful completion of this course, students will be able:

to understand the concept of various management functions

to take the right decisions to formulate marketing strategy in the dynamic environment

customizing the marketing strategy in the competitive market

Unit

No.

Topics to be Covered

Lecture

Hours

Learning Outcome

Module

I

Marketing Concepts & Approaches

to marketing, Marketing mix,

Functions of Marketing

5

Understand fundamental marketing concepts, theories and

principles in areas of marketing policies.

Module

II

Marketing environment, Analysing

needs & trends in macro environment

& micro environment

5

To understand the interaction of marketing and environmental forces through an understanding of marketing decisions and practices with social, technological, economic, and political forces.

Module

III

Marketing Process, Market

Segmentation, Market Targeting &

Positioning Strategies, B2B & B2C

Marketing

6

To understand how marketing strategies align with corporate

strategies and explain the purpose of segmentation and targeting

in marketing

Module IV

New Product development,

packaging, Product life cycle

5

To understand the new-product development process - a

balanced portfolio containing products at the various stages of

the product life cycle.

Module

V

Physical distribution-Importance & role of distribution in marketing, introduction to various channels of distribution

5

To understand how to use distribution channels to market an

organization’s products and services effectively

Module

VI

Promotion Tools- sales promotion,

Advertising, Personal selling,

Integrated marketing communication

Direct Marketing and Online

Marketing

6

To understand integrated marketing communication (IMC) and

its connection to the organization’s marketing strategy, factors

to consider when selecting marketing communication methods

to execute the strategy, common methods of marketing

communication, their advantages and disadvantages

Module

VII

Pricing Strategy

Branding and Packaging

Recent Trends in Marketing

7

To understand how price affects the value of the organization’s

products or services, Explain the primary factors to consider in

pricing, Compare common pricing strategies, Analyze elements

of a brand and explain how the brand-building process

contributes to the success of products or services, Use

foundational skills knowledge to

remain current with marketing and management strategies

and trends and employ them in new business environments

Text Books:

1. Marketing Management: Philip Kotler, Keller, 15 Edition, Pearson

References

1. Namakumari, Ramaswamy – Marketing Management

2. Meenakshi, Arun Kumar - Marketing Management

3. Cases and articles provided by instructor

Software Lab

Course Objective

The course aims to understand the steps of the modeling for management problems.

Learning Outcomes

1. The students can define business problems in logistics, supply chain management and finance with specific

objectives and constraints.

2. The students can analyze different optimizing problems by using excel spreadsheet.

3. The course will help to interpret the optimal solutions given by computer from the management perspective.

Module Experiments Topics Learning Outcomes

1 1

Experiments on basic Linear programming

formulation and solving.

Helps to understand the LP

2

Experiments on the mixed-integer problem,

integer problem, Binary

Helps to understand the mixed integer

problem and related issues

problems, and Sensitivity analysis. Case studies.

3

Experiments on Binary problems and Sensitivity

analysis. Case

Helps to understand the binary problems

studies.

2 4

Experiments on operations Management

Problems.

Helps to understand the specific OM

problems

5

Experiments on forecasting problems and

calculation of errors.

Helps to understand the forecasting

problem

6

Experiments on capacitated facility location

model, Capacitated

Helps to understand the supply chain

problems

supplier selection problem. Case studies.

3 7

Experiments on Financial Modeling:

Calculation of NPV, IRR,

Helps to understand the financial

models

Payback time.

8

Experiments considering TAX, Depreciation,

and Inflation.

Helps to understand the specific

financial issues

Course

Type

Course Code Name of

Course

Credit L T P

Core MSC515 Software Lab 3 0 0 3

Probabilistic capital budgeting models. Case

studies.

9

Experiments considering Probabilistic capital

budgeting models. Case studies.

Helps to understand the uncertainty

issues

4 10

Experiments on Multi-criteria Decision-making

tools: AHP

Helps to understand the MCDM

problem

11

Experiments on Multi-criteria Decision-making

tools: TOPSIS

Helps to understand the MCDM

problem

12&13

Experiments on goal programming for various

management problems.

Helps to understand for managing

multiple goals

Case studies.

** Each experiment is for 3 Hours.

Text Books:

1- Optimization Modeling with LINGO by Linus Schrage., 5th Edition

2- Data, Models and Decision making by Albright, Winston and Zappe, Cengage Publication,

4th Edition

3- Financial Management by P.K. Jain and M.Y. Khan, McGraw-Hill, 8th Edition

4- Operations Research by J.K. Sharma, Trinity Publication, 6th Edition

Project Management

Course

Type

Course


DE MSC519 Project Management 3 0 0 3

Course Objective

The uniqueness of each project needs an expertise to bring the most productive outcome for the organization and

society.

This course is framed to offer you a knowledge sharing through the application of tools, techniques and discussions

of case studies

Learning Outcomes

After attending this course, the students will be expected to get a developed understanding on:

How to evaluate and select a project

How to manage and control the stakeholders, cost, schedule and quality while managing all the project risks and

other threats.

This course will bring the learnings on different qualitative skills and quantitative tools to understand and lead a

successful project.

Unit Topics to be Covered Lecture

Hours

Learning Outcome

1 Introduction to Project Management and

Project lifecycle

1 Understanding of what is project and project

management, the drivers of project management,

and project governance, etc.

2 Organization Structure and Culture 2 Understanding of existing project management

structures in organizations. Relationship of

Program, portfolio, and project.

3 Project Selection techniques

-Financial Analysis

-Non- Financial Analysis

Market and Demand Analysis

Technical Analysis

3 Understanding of organization’s strategy and

Project Selection Criteria: Financial (NPV and

Payback methods) and non-financial (MCDM

techniques etc.)

4 Defining the Project: Project scope

planning and Work Breakdown Structure

3 Understanding on how to establish Project

Priorities by creating the Work Breakdown

Structure and responsibility matrix and its

communication Plan

5 Project scheduling:

Estimations of Project time and cost

reducing Project duration.

Scheduling resources

9 -Developing, constructing and computing the

Project Network, AOA and AON fundamentals

using Forward and Backward pass information,

CPM, slack and float, Probability Models in

networks, PERT etc.

-Understanding on how to crash the Project

durations by construction of Project cost-duration

graph and its evaluation.

-Understanding on types of Resource Constraints,

Resource Allocation Methods, splitting activities,

critical chain approach.

-Understanding the factors influencing the Quality

of Estimates, and guidelines for estimating times,

costs and resources, Top-down and bottom-up

estimating, learning curves, etc.

6 Measuring Project Performance:

Implementation and Control

4 Understanding on how to monitor and control the

projects using Earned value analysis technique,

cost-schedule graph, Gantt Chart, etc.

7 Managing Projects Risks 4 Understanding on Risk Management Processes,

Risk identification, assessment, mitigation and risk

control etc.

Monte Carlo Analysis and Decision Tree Analysis

8 Project Quality Management 3 Understanding the Six sigma tools and other quality

control tools in project management

9 Procurement Management 2 Understanding the steps of the procurement

activities, contract management

for projects, etc.

10 Project Leadership and Managing teams

and stakeholders

2 Learning the five-stage team development model,

Managing stakeholders, ethics of Project

management, conflict management etc.

11 Project Audits and Project Closure

Detailed Project Report

3 -Understanding the types of Project Closure, post

completion evaluation and documentations etc.

-Discussion on the documentations in a detailed

project report

12 Project Management Information systems 3 Understanding the supporting information system

to perform, manage, and control the projects.

Text Books:

3. Gary, C.F., Larson, E.W. and Desai, G.V., Project Management: The Managerial Process, Edition VI, McGraw

Hill Education (India) Private Limited, 2004.

4. Maley, Claude H. Project management concepts, methods, and techniques. Auerbach Publications, 2012.

Reference Books:

1. PMBOK® Guide – Seventh Edition (2021).

2. Meredith, Mantel and Gopalan, Project Management: Core Text Book, Wiley India, 2006.

Quality Management

Course

Code Name of Course L T P

MSC 520 Quality Management 3 0 0

Course Objective

To learn the basic concepts of quality management, statistical quality control and six sigma and their

applications.

Learning Outcomes


To learn the basic concepts of quality and quality management from organizational point of view.

To learn the concept of quality management from western and Japanese approach.

To be aware of international/national Quality awards.

To learn basic concepts of statistical quality control and six sigma methodology.

Unit


Approximate

Lecture

Hours

Learning Outcome

I

Evolution of Quality, Basic concepts of

Quality, Role of Quality in an

organization, Quality Characteristics and

Quality Measures, Dimensions of

Quality, Consequences of poor Quality

3

After completing this section student should

able understand the evolution and history of

Quality Management and also its

importance in an industrial/organizational

setting.

II

Quality improvement process, Quality

planning process, Quality control

process, Cost of Quality, Trade-off

between Quality of Design and Control.

3

After completing the section student should

able to understand various costs related to

poor quality and basics of quality control

and improvement process.

III

Quality management systems (ISO 9000

series), Environment management

system (ISO 14000 series), Quality

assurance audits, Quality performance

assessment and reporting.

2


able to understand the various ISO systems

used in organizations and also importance

of quality audits.

IV

Continuous process improvement, Total

Quality Management (TQM),

Benchmarking, Quality function

deployment, Taguchi Quality Loss

function.

3


able to understand concepts of Total Quality

Management and its importance and also

about the application of Quality Function

Deployment.

V

Statistics as a basis for Quality Control,

Statistical tools, Normal distribution,

Binomial distribution, Poisson

distribution, Sampling inspection,

Acceptance sampling plans, Operating

characteristics curve.

8


able to apply various statistical tools and

distribution for quality management in the

organization.

VI

Quality Control tools, Control charts for

variables, Control charts for attributes,

Statistical process capability analysis. 7


be able to apply various quality control

charts for monitoring and controlling

quality in the organization.

VII

Six Sigma concepts, DMAIC

methodology, Project selection for six

sigma, Tools and techniques for six

sigma.

8


be able to understand the need, importance

and application of six sigma methodology

in the organization.

VIII

Introduction to Experimental design for

Quality management, Taguchi method,

Reliability and failure analysis. 5


be able to understand the concept of design

of experiments for quality management and

also techniques for measuring reliability of

the machines.

Text Books:

• Juran's Quality Planning and Analysis for Enterprise Quality by Frank Gryna, Richard Chua and Joseph Defeo, McGraw

Hill Education, 5th edition

• Fundamentals of Quality Control and Improvement by Amitava Mitra Wiley, 3rd edition

• Total Quality Management by Dale Besterfield, Pearson, 5th edition

Computational Finance

Course


DE MSD532 Computational Finance 3 0 0 9

Course Objective

The aim of this course is to give exposure to the basics of financial modeling and its

application to the financial markets.

Learning Outcomes

To develop the basics understanding of tools and techniques for financial modeling and its

application to the financial markets.

Able to apply Advanced Univariate and Multivariate Models for financial Modelling

Able to understand, build and estimates the financial forecasting models.

To develop an understanding of the concepts of modeling, measuring and managing

financial risk.

Unit


Lecture


1

Introduction to Computational Finance and

Financial Modelling: Scope and Applications of

Computational Finance, Fundamental Theories in

Finance and Financial Modelling, Techniques to

Prepare Financial Data for Modelling using

Statistical Software, Choice of Univariate and

Multivariate Statistical Techniques for Financial

Data Analysis using Statistical Software

8

To develop the basic

understanding of univariate and

multivariate statistical techniques

for financial data analysis

2

Financial Forecasting Tools and Techniques:

Introduction to Forecasting Methods for Financial

Data, Application of Forecasting Tools and

Techniques using Statistical Software, Measuring

Forecast Accuracy using Statistical Software

6

To familiarize the student with

the financial forecasting and its

tools and techniques

3

Financial Risk Modelling: Introduction to

Financial Risk Modelling, Foundations of Risk

Management, Introduction to statistics and

econometrics for Modelling Financial Risk factors

5

Understanding the concepts of

financial risk and modeling of

financial risk factors

4

Market Risk Management: Introduction to Market

Risk, Scope of Market Risk in Equity, bond,

derivatives and forex markets, Market Risk

Management, Advanced Univariate and

Multivariate Models for Risk Modelling: VAR

/backtesting/stress testing/scenario /sensitivity

analysis etc. using statistical software

8

To make student conversant with

financial risk management and

introduce them to models for

market risk modeling

5

Credit and Operational Risk Management: Introduction to Credit and Operational Risk, Scope

of credit and operational risk in financial markets, 6

To familiarize the student with

credit and operational risk

management and techniques for

Techniques for Modelling credit and operational

Risk: Probability of default/loss given default, Risk-

Adjusted performance, Basel norms etc., Evolving

issues in Risk Management.

modeling credit and operational

Risk

6

Principal Component Analysis (PCA) and

Cluster Analysis: Application of Principal

Component Analysis (PCA) and Cluster Analysis in

Financial Modelling using Statistical Software:

Scope and Introduction to the Techniques, Potential

Applications, Assessing the Validation of the

Models

6

Understanding the scope of

Principal Component Analysis

and Cluster Analysis and its

application in Financial

Modelling

Text Books:

1. Financial Risk Manager Handbook by Philippe Jorion, 6th Edition, John Wiley & Sons Inc.

(2003)

2. Forecasting Methods and Applications by Makridakis, S., Wheelwright, S. C., & Hyndman, R.

J., 3rd Edition, John Wiley & Sons Inc. (2008)

3. Analyzing Multivariate Data by Lattin, J. M., Carroll, J. D., & Green, P. E., 1st Edition, Cengage

Learning India. (2006).

Note: Case Studies and relevant research papers will be provided by the instructor

Service Operations Management

Course Objective

The objective of the service operations management course is to provide students with an understanding of the analysis, decision making and implementation issues of managing the operational aspects of a service. The course illustrates students the concepts and tools necessary to effectively manage a service operation. Learning Outcomes

- The students will able to understand the basic theories regarding service industry - After completing the course the student can manage the service industry efficiently.

Unit No.


Approximate

Lecture Hours

Learning Outcome

Module I

Introduction to service operations

management and nature of services.

Formulating Strategy for managing

services. SWOT analysis, Porter’s

Model Cases.

8 Helps to understand the central

role of services in an economy.

Helps to understand various

strategies of the services

Module II Strategic Positioning and Service

Strategy; Application of

technologies in Services. Managing

Service Experiences. Cases

11 Facilitates to understand the

various positioning of the

strategies

Helps to understand the roles of

the technologies for developing

service strategies.

Module III

Concept of Service Quality and

measurement tools; Matching Supply

and Demand for service industry,

Forecasting tools for services, Concept

of seasonality and trend in services.

Cases

8 Facilitates to understand the

concept of matching supply

with demand in services

It also helps to understand the

service quality

Module IV Inventory Management in Services;

Newsvendor model for services,

Payoff matrix concept for services,

Site Selection for Services. Different

algorithm for site selection, Case

studies.

12 Facilitates to understand various

inventory management tools

The effect of uncertainty is

explained

It also helps to understand the

facility location, forecasting

Text Books:

Service Management: Operations, Strategy, Information Technology by James A. Fitzsimmons and Mona J.

Fitzsimmons, 2005, McGraw Hill, 8th Edition

Course Type Course Code Name of

Course

Credit L T P

SE MSD512 Service Operations Management

9 3 0 0

Successful Service Operations Management - by Metters, King-Metters, by Pullman & Walton, Cengage

Learning., 2nd Edition

Entrepreneurship and New Ventures


DE MSD501 Entrepreneurship and New Ventures 3 0 0 3

Course Objective

This course is designed to provide a broad overview of the concept and evolution of Entrepreneurship management. It

focuses on different aspects of entrepreneurial activities line concept of creativity and innovation, strategies for startup

businesses, designing a business plan for starting a business, knowledge about entrepreneurial finance like venture

capital and angel investors and regulations in starting a business.

Learning Outcomes

Upon successful completion of this course, students will develop:

● To understand the broad concept, evolution and framework of entrepreneurship.

● To develop thorough understanding about the various aspects of designing a strategic and business plan.

● To understand the concept, functioning and regulations in startup ventures.

● To develop understanding about the financial aspects of Entrepreneurship and New Ventures.

Unit


Lecture


1

Unit I:

Concept and Evolution of

Entrepreneurship

Entrepreneurial Process

Classification and type of

Entrepreneurs

Creativity and Innovation,

Opportunity Assessment

Idea Generation and Evaluation

7

To develop an understanding of Concept

and evolution of Entrepreneurship

To explore the possibility of innovation

and creativity and its relation with

Entrepreneurs

To learn the process to observe the

entrepreneurial opportunities and its

evaluation

2

Unit II:

Introduction to Entrepreneurship

Preparation of strategic and

business plan

Business Strategies of start-up

companies

Business Model of innovative

companies

17

To develop an understanding of

preparation of feasibility plan and

business plan

To understand the environmental factors

affecting entrepreneurship.

To evaluate the strategies and business

model of various start-up companies.

3

Unit III:

Sources of Finance for

Entrepreneurship

Venture Capital

Venture capital and Angel

Investing

Valuation Techniques of start-up

companies

Financial Strategies of start-up

companies

9

Provide students with an understanding of

sources of finance for entrepreneurs.

To analyze the venture capital and angel

investing as source of funds for

innovative business.

To understand key techniques of

valuation of start-up companies.

To evaluate the financial strategies of

start-up companies

4

Unit IV:

Entrepreneurial issues in various

cultural context

Real-time case studies on

Entrepreneurship

6

To develop an understanding of learning

from experiences of other Entrepreneurs

and their real time case studies

Enable to relate the difference of cultural

contexts in order to develop Entrepreneur

skills

Text Books:

1. Entrepreneurship- Rajeev Roy, Oxford Higher Education

2. Entrepreneurship- Strategies and Resources- Dollinger, Pearson Education

Reference Books:

1. Cases in Entrepreneurship- Morse and Mitchell, South Asian Edition

2. Entrepreneurship and Small Business- Schaper, Volery, Weber and Gibson, Wiley

3. Entrepreneurship- Hisrich, Peters and Sheperd- Tata Mc Graw Hill Publication

4. Case Studies and Reports in Entrepreneurship- to be provided by the instructor

Strategic Management

Course Code

Name of Course L T P

MSD502 Strategic Management 3 0 0

Course Objective

The main objective of the course is to expose students to various perspectives and concepts in the field of Strategic

Management. The course would enable the students to understand the why and how of strategy formulation,

implementation and control in organizations. This will help students develop skills for applying these concepts to the

solution of business problems

Learning Outcomes


to understand the concept of various strategic management functions

to enable students to take the right decisions to formulate strategy in ever dynamic environment

Formulating the competitive strategy in the competitive market

Un

it

N

o.


Approxim

ate Lecture

Hours

Learning

Outcome

I Introduction to Corporate

Strategy, the strategic

management process

7

Understand the basic concepts and principles of

strategic management, Learn to analyze the main

structural features of an industry and develop

strategies that position the firm most favorably in

relation to competition and influence industry

structure to enhance industry attractiveness.

II

Environmental appraisal

6

Learn to analyze strategic macro environmental

issues, to analyze the internal and external

environment of business. To analyze industry

factors, and identify their impact on profitability

and strategic positioning; analyze the

competitive situation and strategic dilemma in

dealing with dynamic global business

environment in terms of rapidly changing market

trends and technological advancement

III

Organisational appraisal &

Competitive advantage

6

Appraise the resources and capabilities of the

firm in terms of their ability to confer sustainable

competitive advantage and formulate strategies

that leverage a firm’s core competencies. Assess

organisational performance, identify strategic

capabilities and gaps, demonstrate understanding

of the concept of competitive advantage and its

sources and the ability to recognize it in real-

world scenarios.

IV Corporate level strategies

Growth and

Diversification, strategies

8

Appraise the resources and capabilities of the

firm in terms of their ability to confer sustainable

competitive advantage and formulate strategies

that leverage a firm’s core competencies. Assess

organisational performance, identify strategic

capabilities and gaps, demonstrate understanding

of the concept of competitive advantage and its

sources and the ability to recognize it in real-

world scenarios.

V

Strategic analysis & choice, Implementation of Strategy

7

Develop and prepare organizational strategies

that will be effective for the current business

environment

VI

Changing nature of

Strategies in New

Millennium & The role of

Corporate Strategy in

International Business

6

Recognize strategic decisions that pose

challenges in changing market scenario.

Formulate strategies for exploiting international

business opportunities including foreign entry

strategies and international location of

production.

Text Books:

1. Strategic Management- Thompson & Strickland 10 Ed

2. Case Studies will be provided by the instructor

Investment Analysis and Portfolio Management

Course

Type

Course


SE MSD

506

Investment Analysis and Portfolio

Management 3 0 0 9.0

Course Objective

This course provides a comprehensive coverage of theory, tools and techniques relating to investments, focusing mainly on stock market instruments. It enables the participants in understanding the regulatory framework, theoretical expositions and practical applications of

various investment tools and techniques.

Learning Outcomes


Understand the availability of various investment alternatives, functioning of Indian financial and stock markets, leading stock exchanges and their trading structures;

Conceptualize different aspects of security analysis viz. EIC analysis, technical analysis etc.;

Understand various approaches to portfolio construction, optimization and evaluation.

Unit


Lecture


1

Introduction to investment, Indian Financial System, Financial Markets: Money Market, Capital Market (Primary market & Secondary

market), stock market indices, case discussion.

5

Understanding various investment alternatives, functioning of Indian

financial & stock markets.

2

Equity Valuation, Bond Valuation, Fundamental (EIC) Analysis, Technical analysis, Indicators & Oscillators, Efficient

Market Theory, case discussion.

15

Understanding different aspects of security analysis.

3

Risk and Return of Individual Assets & Portfolio; Portfolio Selection Models - Markowitz and Sharpe’s Single Index Model, CAPM, APT, Portfolio Evaluation, Portfolio

Revision, case discussion.

19

Understanding various approaches to portfolio construction, optimization and evaluation.

Text Books:

Security Analysis and Portfolio Management – Punithavathy Pandian, Vikas

Security Analysis and Portfolio Management – Fischer, Jordan & Pradhan, Pearson

References: Investments: Analysis and Management – Charles P Jones, Wiley

Financial Markets and Institutions – Saunders and Cornett , McGraw Hill

Indian Financial System – H R Machiraju, Vikas Publishing

Investment Analysis and Portfolio Management – P Chandra, McGraw Hill

Case Studies and Reports in Financial Markets- to be provided by the instructor

Management of Banks and Financial Institutions

Course


DE MSD507 Management of Banks and Financial

Institutions

3 0 0 9

Course Objective

This course is designed to familiarize students with operational aspects of Commercial Banking

and Financial Institutions. It focuses on operational efficiency, productivity, capital structure,

regulatory aspects and new international norms for banking operations and supervisions.

Learning Outcomes

1. To understand the history and evolution of banking sector and the various regulations governing

the sector. 2. To develop understanding about the functioning of the banking sector in India and various tools and

techniques used to manage the risk in the banking sector.

3. To understand the role of Financial Institutions in economic development of the country.

Unit


Lecture


1

Introduction to Banking Sector, Evolution of

Banking Sector, Role of RBI in regulating Banking

Sector, Cardinal Principles of Lending, Working

Capital Assessment in Banks Electronic Banking,

Priority Sector Lending, Reverse Mortgage in

Banks

13


the broad concepts, evolution,

framework and recent trends in

the banking sector.

2

Introduction to financial Institutions in India,

Evolution of Provide students a conceptual

framework to understand and analyze the risk

management of banks such as interest rate risk,

credit risk and operational risk. Developments in

Financial Institutions

8


major financial institutions such

as commercial banks, investment

banks, insurance company,

mutual funds etc., how they

operate, who uses them and their

role in economies.

3

Recent Trends of NPA in India, Provisioning

Norms of NPA’s, Classification of Assets as NPA,

Management of NPAs in Banks, Tools to manage

NPA’s

10

To analyze and comprehend the

current problem of NPA’s in the

banking sector and

familiarizewill the tools

available to banks to manage

their NPA’s

4

Risk Management in Banks

Credit Ratings Models in Banks

Recent Developments in Banking Sector

Banking Products and Services

Financial Inclusion

8

Provide students a conceptual

framework to understand and

analyze the risk management of

banks such as interest rate risk,

credit risk and operational risk.

Text Books

1. Principles & Practices of Banking – Indian Institute of Banking & Finance, MacMillan

Publishing

2. Banking Theory & Practice – K C Shekhar and L Shekhar – Vikas Publishing

3. Fabozzi, F. J., Modigliani, F., & Ferri, M. G. (1994). Foundations of Financial Markets and

Institutions. Pearson Education India. (4 ed.)

References

1. Bank Management and Financial Services–Rose and Hudgins, McGraw Hill

2. Management of Banking and Financial Services- Suresh and Paul, Pearson

3. Indian Financial System – H R Machiraju, Vikas Publishing

4. Case Studies and Reports in Banking Sector- to be provided by the instructor

Financial Econometrics

Course

Type

Course

Code Name of

Course

L T P Credit

SE MSD514 Financial Econometrics 3 0 0 9

Course Objective

Provide knowledge of modern econometric techniques commonly employed in the finance literature

Develop an understanding of statistical tools in the area of finance.

Learning Outcomes

Understand the essential foundations of time series models.

Construct and evaluate forecast models using financial time-series. Explain and apply models of volatility using

financial time-series.

Understand and estimate the relationship between variables using financial time- series.

Unit


Lecture


1

: Overview of the classical linear regression model (CLRM)-

Recent development and analysis of the CLRM, CLRM

assumptions and diagnostic tests, Univariate time series

modelling and forecasting- Moving average processes,

Autoregressive processes, ARMA processes, Building

ARMA models: The Box--Jenkins approach.

10 Understand the essential foundations

of time series models. Construct and

evaluate forecast models using

financial time-series. Explain and

apply models of volatility using

financial time-series.

2

Multivariate models- Vector autoregressive models, Impulse

responses and variance decompositions. Modelling long-run

relationships in finance- Stationarity and unit root testing,

Cointegration, Equilibrium correction or error correction

models, Testing for and estimating cointegrating systems

using the Johansen technique based on VARs

10 Understand and estimate the long run relationship between variables using financial time- series.

3

Modelling volatility and correlation- Autoregressive

volatility models, Autoregressive conditionally

heteroscedastic (ARCH) models, Generalised ARCH

(GARCH) models

10 Understand and estimate the volatility models

4 Panel data models-The fixed effects model, Time-fixed

effects model, The random effects model. Limited

dependent variable models- The linear probability model,

The logit and probit models, Multinomial linear dependent

variables.

10 Understand, construct and estimate

panel data models. Understand and

estimate the limited dependent

variable models.

References: 1. Introductory Econometrics for Finance, 2nd Edition, Chris Brooks, Cambridge University Press (2014) 2. Introduction to Econometrics, 4th Edition, Christopher Dougherty, Oxford University Press (2011).

International Finance

Course


DE MSD519 International Finance 3 0 0 9

Course Objective

This course is designed to familiarize students with different aspects of global financial management. It

focuses on foreign exchange markets, balance of payments, risks in foreign exchange markets, instruments

to hedge the risk and influence of macro-economic parameters in the functioning of the foreign exchange

market.

Learning Outcomes

1. To understand the functioning and regulations of foreign exchange market.

2. To develop understanding about the macro economic factors affecting foreign exchange market.

3. To understand the various risks and instruments to hedge the risk in foreign exchange market.

Unit


Lecture


1

Introduction to Foreign Exchange Market,

Exchange Rate Determination- PPP, IRP & Fischer

Effect, Balance of Payment, International

Monetary Systems, Case Study in Foreign

Exchange Market

13


the broad concepts, evolution,

framework and recent trends in

the foreign exchange market.

2

Risk Management in Foreign Exchange Market,

Transaction, Economic & Translation Exposure

6


the various exposure in foreign

exchange market and its impact

on the business

3

Derivatives- Forwards and Futures, Options,

Swaps, Other Derivatives Instruments, Pricing of

Derivatives instruments, Derivatives Market in

India, Trading Mechanism of Derivatives

Instruments, Clearing and Settlement of

Derivatives Instruments

Case Study on Risk Management and Derivatives

instruments

14

To develop an understanding on

the various risks in foreign

exchange market and equipped

with instruments to hedge the risk

in foreign exchange market.

4

Various Approaches to Exchange Rate Forecasting,

Theories of International Trade

06

To develop an understanding on

the basics and fundamentals of

theories of international trade

and exchange rate forecasting

Text Books

1. International Financial Management –P G Apte, Tata Mc Graw Hill Education

2. International Financial Management- Alan C Shapiro and Peter Moles, Wiley Publisher

References

1. Multinational Business Finance – Eiteman, Stonehill, Moffett and Pandey, Pearson Education

2. International Finance – R Srivastava, Oxford Higher Education

3. Case Studies and Reports in International Finance - to be provided by the instructor

Marketing Research


SE MSD533 Marketing Research 3 0 0 6

Course Objective

To get basic insights of research principles, tools and its role in business.

2. Gain an operational knowledge of research and be able to apply them in the various stages of the marketing process.

3. To be able to integrate the concepts and techniques learned in the preparation and presentation of marketing research

papers.

Learning Outcomes

● This course will provide a comprehensive overview of the subject of marketing research, and discuss some key

concepts, process and techniques, and their applications.

● Students will gain an appreciation for some of the breadth and depth of this subject and its significance for a

business enterprise.

Unit


Lecture


1

Marketing Concepts, significance of building

relationship and understanding behaviour of

consumers, Marketing Data Bases, Marketing

Research (history / growth /opportunities),

Research fits in the product life cycle

6

The students will get a comprehensive

understanding about the concept of marketing

and the relevance of marketing research.

2

Marketing Research Process: Review

business situation / define marketing Issue /

Review available research, Division of

Responsibility between Marketing and

Marketing Research, Problem Identification /

definition

6

This section deals with the detailed

understanding of marketing research process and

activities involved at each stage of marketing

research process.

3

Research Design, Desk Research / Secondary

Data, Primary Research (Types of Research -

Consumer/Retail/Media), Research Proposal,

Qualitative Research: Focused Group

Discussions, In-Depth Interviews, Projective

techniques, Observation

10

The students will learn about the detailed

procedure necessary for obtaining the

information needed to structure and / or solve

marketing research problems.

4

Quantitative Research, Methodology:

Hypotheses development, Sampling,

Questionnaire design, Measurement Scaling,

Data Collection, Field Procedures

8

This section deals with the hypothesis

development and detailed activities undertaken to

test the hypothesis.

5

Data analysis: Types of data, Cross

tabulations, Descriptive statistics, Statistical

analysis, Introduction to multivariate data

analysis Writing the Research Report/

Summary/Insights

8

Learn important statistical methods to analyze the

data and develop reports.

Text Books:

1. Marketing Research: An applied orientation (7th Edition), Malhotra and Dash, (2015), Pearson Pub.

Sales and Distribution Management


DE MSD503 Sales and Distribution Management 3 0 0 6

Course Objective

The course attempts to expose students to the tools and strategies necessary for designing and motivating sales &

distribution management systems. It will sharpen decision-making skills of future sales and distribution managers.

Learning Outcomes

Students should be able to understand the diverse variables affecting the sales & distribution function for developing

sales and distribution framework.

Unit


Lecture


1

Introduction to Sale Management; Selling

process

2 The students will get a comprehensive

understanding about the concept sales

management and selling process.

2

Sales strategy; Managing sales information:

Forecasting and budgeting

6 This section deals with the detailed

understanding of sales strategy and sales

forecasting techniques.

3

Management of sales territories and quotas,

use of IT for designing sales territories

6 The students will learn about the territories

management and application of IT in managing

territories.

4 Sales Force Management: Training,

Motivation, Compensation, Control

6 This section deals with the various methods for

managing sales force.

5

Introduction to Distribution Channel

Management; Designing Customer-oriented

Marketing Channel

6 The students will get a detailed understanding

about design and management of distribution

channel.

6

Channel Information System; Channel

Institutions; Market logistics and supply chain

management- IT enabled logistics function,

technology in logistics

10 This section deals with deep understanding of

supply chain logistics and application of

technology to manage supply chain effectively.

7 Managing Channel partners: Relationships,

channel power and control, channel conflict

4 The students will learn about various ways and

means to manage channel partners.

Text Books:

Sales and Distribution Management, 2nd edition, T K Panda and S Sahadev, Oxford University Press

2. Sales and Distribution Management, 3rd edition, K K Havaldar and V M Cavale, McGraw Hill Education India

Marketing Analytics


SE MSD522 Marketing Analytics 3 0 0 6

Course Objective

This course intend to impart students how to build realistic and actionable models of marketing actions and customer

reactions by collecting, using different type of data and applying different quantitative and qualitative methods to

validate the marketing strategy designs and its implementation. This will be a hands-on course based on the different

software like, EXCEL, SPSS, SYSTAT, STATA etc., which will be applied by the students to study the actual business

situations.

Learning Outcomes

This course will strengthen and refine the analytical abilities of students by introducing various marketing analytics

tools for developing marketing insights in areas which include segmentation, targeting and positioning, satisfaction

management, customer lifetime analysis, customer choice, customer behavior and intention, and product and price

decisions etc.

Unit


Lecture


1

Introduction to Multivariate statistics and

marketing analytics

6 The students will get a comprehensive

understanding about the multivariate statistics in

marketing context.

2 Measuring customer attitudes and factor

analysis

4 This section deals with the application of factor

analysis like, customer attitude measurement.

3

Regression analysis and relationship

estimation

4 The students will learn about the explanatory

model and relationship estimation using multi

variate regression analysis.

4

Brand choice and logit models 4 The application of logistic regression to ascertain

the customers’ likelihood to behave in marketing

environment.

5

ROMI (Return on Marketing Investment),

experiments and ANOVA- promotional mix

effectiveness

6 The students will learn various designs of

experiments to examine the causal relationship in

marketing environment.

6

Segmentation and cluster analysis 4 This section deals with application of cluster

analysis for market segmentation and as a

classification tool.

7 New products and part worth estimation using

conjoint analysis

4 The students will learn to analyze the customers’

preference using conjoint technique.

8 Drivers of customer satisfaction and path

models

4 This section deals with customer satisfaction

analysis using structural equation modelling.

9

Brand positioning- Perceptual maps and

multidimensional scaling

4 The students will learn about the brand image

analysis using multi-dimensional scaling

technique.

Text Books:

1. Multivariate Data Analysis (7th Edition), Hair and Anderson, Pearson Pub.

2. Marketing Research: An applied orientation (6th Edition), Malhotra and Dash, Pearson Pub.

References

1. Doing Statistical Mediation & Moderation, (13th Edition), Paul E. Jose, The Guilford Press, New York , London

2. Software: MS Excel, SPSS, SYSTAT, STATA.

Supply Chain Management


DE MSD 526 Supply Chain Management 3 0 0 9

Course Objective

A supply chain is comprised of all the parties involved in fulfilling a customer request. The integrated management of

this network is a critical determinant of success in today’s competitive environment. This objective of this course is to

provide students with a strong understanding of supply chain management concepts

Learning Outcomes

Learning the key concepts and techniques will allow students to analyse, manage and improve supply chain processes,

assess supply chain performance and make recommendations to increase supply chain competitiveness

Unit


Lecture


1

Introduction : Definition of supply chain, Emergence of SCM, Realization of SCM, Decision phases in supply chain

6 1. What does supply chain management (SCM) mean? 2. What are the possible opportunities as well as the liabilities of channel alliances?

2 Achieving strategic fit and scope : Supply chain

performance, Supply chain drivers and obstacles

6 1. Which are the long-term/ strategic decision?

2. How is SCM implemented at the

strategic level? 3

Strategic decisions : Role of distribution in supply

chain, Network design in a supply chain

6

4

Aggregate level decisions : Demand forecasting in

supply chain, Aggregate planning, and Managing

predictable variability

6 1. Which are the medium-term/aggregate level decisions?

2. How is SCM implemented at the

aggregate level?

5

Sourcing and Transportation decisions 6 1. How to integrate logistics decision across the supply chain?

2. Which are the sourcing decisions and

how are they determined?

6

Supply chain coordination, Information

Technology in Supply chain

6 1. How are relationships managed with channel partners?

2. What is the role of Information

technology in reducing organization slack?

7 E-Business 3 How are the flow of material, funds, and

information managed for business

transaction over the internet?

TOTAL 39

Text Books:

1. Supply chain management: Strategy, planning, and operation, Chopra, S., &Meindl, P. (2016.) Pearson Publication

References:

1. Fundamentals of supply chain management: twelve drivers of competitive advantage, Mentzer, J. T. (2004), Sage.

2. Supply chain logistics management, Donald, J. B., Closs, D., & Cooper, M. B. (2002), The McGraw-Hill Companies, Inc.

Productivity Management


DE MSC 519 Productivity Management 3 0 0 9

Course Objective

Productivity improvement in an enterprise is a function and a result of management efficiency, synonymous with good

management. It is a prime management objective and responsibility to increase productivity. The objectives of this course

is for students to acquire the fundamentals of productivity concepts, principles, tools, and techniques

Learning Outcomes

This course shall familiarize the student with various models of productivity indifferent situations. Students will be able

to: calculate the basic work content, analyze the existing methods of working and develop an improved method, and

calculate basic, allowed and standard time, of a specific job. The students will also be able to analyze and calculate the

level of risk in the job causing stress, fatigue and musculoskeletal disorders and design appropriate work systems.

Unit


Lecture


1

Introduction to Productivity Management:

Concept of Productivity- Partial and Total Productivity, Models

for Productivity measurement, Productivity management cycle,

Causes for poor productivity in Indian industry

6 What is productivity? What is its significance? How to measure productivity? What are the causes of poor productivity?

2

Work Study and Method Study: Steps for conducting method

study, Charts and diagrams for conducting method study,

Principles of motion economy, Threbligs

6 How do we select the work to be improved?

How do we determine the

standard method by which the

work is done?

3

Work Measurement Techniques: Time study, Work

Measurement, Analytical Estimation etc., and their application,

incentive plan

6 How do we determine the time

required to do the work using

the standard method?

4

Introduction to Ergonomics: Significance, Manual work

design, MSD, CTD, RSI, Common Causes, Signs, Symptoms,

Cost

3 Why is it important to consider

humans capabilities and

limitations in design of method?

5

Focus of Ergonomics: Administrative controls, Work practice

controls, Design of workstations, Design of tools, Design of

Work environment, Design of Cognitive work

18 How to design work considering

human factors?

TOTAL 39

Text Books:

1. Productivity engineering and management: productivity measurement, evaluation, planning, and improvement in manufacturing and service organizations, Sumanth, D. J. (1984). McGraw-Hill College.

2. Niebel's methods, standards, and work design (Vol. 700), Freivalds, A. (2009). Boston, Mass.: Mcgraw-Hill higher education.

References:

1. Motion and time study: design and measurement of work, Ralph, M. B. (1980), John Wiley & Sons

Materials Management


DE MSD505 Materials Management 3 0 0 9

Course Objective

The objectives of this course are:

(a) to impart functional knowledge of Materials Management, Materials Procurement, Inventory Control as well as

Warehousing for both service as well as manufacturing sectors;

(b) to provide theoretical and practical exposure for application of such concepts

Learning Outcomes

The course helps to understand fundamentals of Materials Management.

At end of this course, students would be able to make decisions regarding practical aspects of Materials Management

like purchasing, inventory management and warehouse management.

Unit


Lecture


1

Objectives, Functions, and need for integrated

approach to Materials Management; Materials

Planning & Budgeting; Codification and

Standardization of materials; Sourcing of

materials & purchasing; Procedures adopted

for purchasing; Supplier Rating; Price

forecasting

7

To understand the concept of materials

management and the importance of purchasing

for efficient functioning of an organization.

2

Inventory management & associated costs;

EOQ models available for inventory

management; P-System, Q-System, and Two-

bin system of inventory management;

Probabilistic Inventory model; Classification

of inventory using various analyses, like

ABC, VED analysis, etc.

15

To develop an insight into the inventory

management of an organization.

3

Importance of Stores management; Records

maintained for Stores Management; Stores

accounting and control

5

To develop an insight into the stores management

of an organization.

4

Concept of Learning Curve and its

application; Concept and application of MRP

-1;MRP-II and ERP its application

6

To develop an understanding of the latest

techniques of materials management.

5

JIT System and its application in Material

management; Lean Management; Circularity

and sustainable stores management; Materials

Accounting and Information Systems

6

To understand the importance of lean materials

management and JIT concepts in inventory

management

Suggested Readings:

Textbooks:

1. Materials Management: An integrated Approach by P. Gopalakrishnan and M. Sundaresan.

2. Purchasing and Materials Management by P. Gopalkrishnan

Reference Books:

1. Materials Management: Text, Cases and Procedures by A.K.Dutta.

2. Operations Research by R Paneerselvam

3. Operations Research - A M Natarajan, P Balasubramani, and A Tamilarasi

Merchant Banking and Financial Services

Course


DE MSD520 Merchant Banking and Financial

Services

3 0 0 9

Course Objective

This course is designed to provide a broad overview of the merchant banking functions and different

aspects of financial services globally and in India. It focuses on different aspects of financial services

like leasing, hire purchase, factoring, mutual funds, venture capital, consumer finance, insurance and

credit rating services along with merchant banking activities.

Learning Outcomes

1. To understand the basic evolution, functioning and regulations in Financial Services.

2. To develop thorough understanding about the various Financial Services operating in India.

3. To understand the concept, functioning and regulations in Merchant Banking sector in India

Unit


Lecture


1

Merchant Banking Activities

Capital Issue Management: Pre and Post Issue

Management, Case Studies in Merchant Banking 6

To understand the concept and

theoretical framework of

Merchant Banking Activities

2

Financial Services Industry in India-An

Overview, Role of SEBI and RBI in Financial

Services Sector, Case Studies in regulations of

Financial Services

6

To develop an insight into the

regulations of Financial

Services in India.

3

Leasing: Lease Evaluation and Accounting

Hire Purchase and its Evaluation

Factoring and Bill Discounting

Consumer Finance

Insurance

Mutual Funds

Venture Capital

Credit Rating

Case Studies in Financial Services

27


the concept, accounting norms

and innovations in different

types of Financial Services.

Text Books

Textbooks:

1. Management of Financial Services – C A Rama Gopal, Vikas Publishing

2. Financial Services – M Y Khan, Tata Mc Graw Hill Education

References:

1. Financial Services and Markets- P Pandian, Vikas Publishing

2. Indian Financial System – H R Machiraju, Vikas Publishing

3. Financial Services- The Institute of Chartered Financial Analysts of India

4. Case Studies and Reports in Merchant Banking- to be provided by the instructor

CONSUMER BEHAVIOUR

Course

Type

Course


DE MSD521 CONSUMER BEHAVIOUR 3 0 0 9

Course Objective

Course Objectives: The course attempts to provide students with a usable, strategic

understanding of consumer behavior. The knowledge of the factors that influence consumer

behavior can, with practice, be used to develop sound marketing strategy.

Learning Outcomes

Learning Outcomes: The course should enable students to connect consumer behavior concepts

with the development of appropriate marketing strategies that are consumer based and create and

enhance customer value.


Understand, describe, explain and apply basic concepts of Consumer Behavior AND the

role of Consumer behavior and the marketing mix

Understand the Psychological issues in consumer behavior

Understand the various components of Personality, Perception; Learning and its importance

for consumers

Analyze Sociological issues in consumer behavior

Examine contemporary issues and importance of innovations in consumer behavior

Discuss the Current trends and developments in consumer behavior,

Understand the importance and intricacies of Organization Buying Behavior

Unit


Lecture

Hours Learning outcome

1

Unit I:

Introduction to Consumer Behavior: The

importance of understanding consumer

behavior

6

Importance of consumer

behavior for a marketer and

the consumer himself

2

Unit II: Psychological issues in consumer

behavior: Drive, motivation and hedonism;

Goals, risk and uncertainty; Personality and

self-concept; Perception; Learning; Attitude

formation; Attitude change

12

Psychological issues in

consumer behavior: Drive,

motivation and hedonism;

Personality and self-concept;

Perception; Learning

3

Unit III: Sociological issues in consumer

behavior: The environment, class and culture;

Peer and reference groups; The family 9

Sociological issues in

consumer behavior namely

influence of class, culture,

Peer and reference groups and

family on consumers

4

Unit IV: Decisions and their aftermath:

Consumer Information Processing, New and

repeat buying behavior; Diffusion of Innovation 8

Decisions and their aftermath:

Consumer Information

Processing, New and repeat

buying behavior; Diffusion of

; High involvement purchase behavior; Post-

purchase behavior

Innovation ; High involvement

purchase behavior; Post-

purchase behavior

5

Unit V: Consumer behavior and the marketing

mix; Current trends and developments in

consumer behavior, Organization Buying

Behavior

4

Consumer behavior and the

marketing mix; Current trends

and developments in consumer

behavior, Organization

Buying Behavior

Text Books:

1. Consumer Behaviour - L Schiffman, 11th edition, L Kanuk, and S R Kumar. Pearson

Education.

2. Consumer Behaviour: Insights from Indian Market, Ramanauj Majumdar, PHI Learning

Reference:

1. Consumer Behaviour, 10th edition, Blackwell, Miniard, Engel , India Edition, Cengage

Learning

2. Consumer Behaviour: Building Marketing Strategy, 12th edition, Hawkins, Motherbaugh,

Mookerjee , McGraw Hill Education

Services Marketing

Course

Type

Course


DE MSD515 Services Marketing 3 0 0 9

Course Objective

Course Objectives: To provide an overview of marketing of services and focus on the key elements

(culture, communications, strategy, operations, people and technology) that marketers must integrate

to establish and sustain service excellence and provide customer value.

Learning Outcomes


demonstrate an understanding of services marketing;

describe the effective marketing strategies needed to maximize productivity of

service providers

understand the factors influencing the Growth of the Service sector at the

Global level

Unit


Lecture


1

Understanding service products, Difference between

Products & services, Key

characteristics of services consumers and markets:

Creating value in the service economy;

understanding service consumers; positioning

services in competitive markets

8

To understand the basics of

service marketing and the role it

plays in creating value of brand

in competitive environment. Also

students will learn key characteristics

of services

2

Services Marketing Mix decisions, SERVQUAL

model, Applying the 4Ps of marketing to services:

Developing service products and brands; distributing

services through physical and electronic channels;

service pricing and revenue management; service

marketing communication

10

Be able to understand the services

marketing mix decisions

3

Managing customer interface: Designing service

processes; balancing demand and capacity; crafting

the service environment; managing people for

service advantage

10

Understand the importance of

customer interface, balancing

demand and capacity and how to

craft the service environment

4

Developing customer relationship: Managing

relationship and building loyalty; complaint handling

and service recovery 8

Understand importance of

loyalty, customer relationship

and complaints handling

mechanism

5

Striving for service excellence: Improving service

quality and productivity; building world class service

organization 4

Understand in-depth the

ingredients of service excellence

and what goes to make a world

class service organization.

Text Books:

Services marketing: Govind Apte, oxford University Press

References:

Service marketing: texts and cases by Steve Baron and Kim Harris, Palgrave Mac Millan

Service marketing: Zeithaml, Bitner and Gremler, 4th edition, Tata McGraw-Hill Education

Advertising & Promotions Management

Course

Type

Course


SE MSD508 Advertising & Promotions Management 3 0 0 9

Course Objective

Course Objectives: To provide an overview of Advertising and Promotions Management and focus on the

key aspects of advertising and promotion of products and its importance in today’s cut throat competitive

era.

Learning Outcomes


Understand, describe, explain and apply basic marketing & advertising concepts,

Understand the process of performing research in advertising and integrated marketing communications

Understand the various components of advertising within organizations for decision making,

Analyze advertising problems and/or opportunities; advertising strategies and marketing mix in

advertising,

Examine contemporary issues and technological initiatives in advertising and promotions and their

applications in business,

Recognize the uses of marketing information & decision support systems as a strategic ingredient in

advertising world.

Unit


Lecture


1

Introduction to Advertising. Definition of

Advertising. The place and role of Advertising in

Integrated Marketing Communications and

positioning decisions 6

To understand the basics of

advertising and the role it plays

in marketing mix. Also students

will learn place and role of

Advertising in Integrated

Marketing Communications and

positioning decisions

2

Classification And Types Of advertising, Models of

advertising 10

Be able to understand the

advertising models and how they

are integrated

3

Setting Advertising Objectives, Advertising

Budgets: Approaches, Media Planning, Copy

Decisions, Copy Testing 10


placing the message in media.

Process of setting, objectives,

budgets, media planning, copy

testing and decisions.

4

Evaluating Advertising Campaigns, Advertising

Research Techniques, 6

Be able to identify, analyze, and

understand the advertising

research techniques

5

Advertising Agencies, PR as an element of

Marketing Mix, Various PR tools, 4

Understand the structure of the

advertising industry. Understand

the importance of PR and how PR

is embedded in marketing mix.

6

The Social and Economic effects of Advertising,

Ethical issues in advertising.

4

To understand the what effect

advertising have on social fabric

of nations, the economic effects of

advertising and the ethical

perspective of advertising

Text Books:

1. Advertising Management, by Batra, Myers and David Aaker, Pearson Education; 5 edition

References

1. Advertising and Promotion: An Integrated Marketing Communications Perspective (SIE) Paperback by

Belch, McGraw Hill Education; Ninth edition

2. Advertising Management, Paperback by Jaishri Jethwaney and Shruti Jain, Oxford India Press, 2nd

Edition.

3. Advertising, Promotions and other aspects of IMC by Terence A Shimp, 7th Edition, Thomson

Southwestern Publishers

4. Advertising and Promotion: An IMC Perspective, Kruti Shah, Alan D'Souza, TMH Publications, First

Edition.

5. Advertising and promotion management Marketing Series McGraw-Hill series in Management by John

R. Rossiter

Personnel Management & Industrial Relations

Cou

rse Type Course Code Name of Course L T P Credit

DE Personnel Management & Industrial Relations 3 0 0 6

Course Objective

To provide basic inputs regarding the various topics and statutory laws in the area of Personnel Management and

Industrial Relations

Learning Outcomes

The student will be able to take better decisions in view of the various statutory provisions at work place and handling

various issues related to personnel

Unit


Lecture


1

Personnel Management: Nature & Evolution,

Personnel as a Specialist Function, Qualities

of a Personnel Manager, Personnel Policies,


of Personnel Management

2

Discipline & Grievance Procedure:

Definition, Disciplinary Procedure Model

Termination of Employment: Retirement,

Resignation & Termination of Contract,

Layoff & Exit Interview, Dealing with Human

Aspects of Termination,

5

The student will know about how to

organizations handle various issues related to

personnel

3 Industrial Relations: Definition, Approaches

to IR, Parties to IR


of Industrial Relations

4 Industrial Worker in India: Profile of Indian

Workers in India, Problems of Industrial

Worker

2 The student will be able to know about the

various issues related to the Industrial worker

5

Industrial Dispute: Causes, Types, Settlement

of Disputes

Collective Bargaining: Prerequisites, Process,

Growth of Collective Bargaining in India;

Workers Participation in Management:

Concept, Purpose, Workers Participation

Scheme in India

9

The student will be able to know about the

various issues related to the Industrial disputes

8. Trade Unions: Origin, Growth, Structure,

Problems in India

4 The student will get an introduction to the various

issues related to Trade Unions

9.

Labour Welfare: Concept, Purpose, Statutory

& Non-Statutory Provisions: Contract Labour

Act 1970,

Laws related to Remuneration: Payment of

Wages Act 1936, Minimum Wages Act 1948,

Payment of Bonus Act 1965, Equal

Remuneration Act 1976, -

16 The student will get an introduction to the

concept of Labour welfare and the various

statutory laws in the country

Laws related to Industrial Relations:

Industrial Disputes Act 1946, Industrial

Employment (Standing Orders) Act 1946,

Trade Union Act 1926 –.

Laws related to Social Security: Workmen

Compensation Act 1926, Employee State

Insurance Act 1948, Employee Provident

Funds & Miscellaneous Provisions Act 1952,

Maternity Benefit Act 1961, Payment of

Gratuity Act 1972, -

11. Current Developments & Amendments in

various Laws –

2 The student will be able to know about the latest

amendments in Labour and Industrial Laws

Text Books:

1. Manoria, Gankar and Gankar – Indusstrial Relations

2. Sinha, Sinha & Sinha – Industrial Relations

Reference Books:

1. Venkataratnam and Dhal – Industrial Relations

Human Resource Development

Cou

rse Type Course Code Name of Course L T P Credit

DE Human Resource Development 3 0 0 6

Course Objective

To provide basic inputs regarding the various processes and developments in the area of Human Resource Development

Learning Outcomes

The student will be able to appreciate the various processes related to Human Resource Development

Unit


Lecture


1 Definition & Background, HRD & Economic

Development


of Human Resource Development

2

Development of Individual through

Training:Training need analysis, Designing

Training Programs: On –the Job, Off-the Job

Methods –

6 The student will know about how to

organizations approach the concept of human

resource development

3

Oher methods of HRD: Suggestion schemes,

Counselling, career planning, talent

management, Competency Mapping,

Employee empowerment and engagement,

Organizational Socialization, Mentoring –


various methods of human resource development

4

Strategic Interventions: HRD in Service and

Information Technology Sectors, HRD for

Women ; HRD for Workers


various intereventions related to human resource

development

5 HR Audit: Audit Methodology, HRD Audit

for Business Improvement, HRD in India


various issues related to human resource audit

6

Cases in PSUs and Private Sector Enterprises 6 The student will be provided with real life cases

of organizations with respect to the concepts

dealt in the course

Text Books:

1. Werner & DeSimone – Human Resource Development

2. Rao,, TV – Human Resource Development

Reference Books:

1. Wilson – Human Resource Development

International Human Resource Management

Course

Type

Course


DE MSD524 International Human Resource Management 3 0 0 9

Course Objective

To provide an overview of - International Human Resource Management and focus on the key rudiments of

culture, motivation, leadership, and communications that managers must integrate to establish and sustain

competition.

Learning Outcomes


Demonstrate an understanding of international human resource management;

Understand, describe, explain and apply issues at cultural diversity at workplace

Describe the dimensions of culture and its effect on human resource practices

Describe motivation, leadership and communication across the boundaries

Describe the intricacies of Recruiting and Selecting, development and retention of right workforce for an

MNE.

Unit


Lecture


1

Unit I: Introduction: Management World in the New

Millennium, Differences between of Domestic HRM and

IHRM,

6

To provide an overview of

International Human Resource

Management and focus on the key

aspects of human resources from

international perspective. for proper

management in today’s cut throat

competitive era.

2

Unit II: Issues in Cultural Diversity at Work, Global

Business Environment - Human & Cultural Variable ,

Cultural Differences & Managerial Implications,

Models of Culture

12

Be able to understand Issues in

Cultural Diversity at Work and

Models of Culture, Cultural

Differences & Managerial

Implications

3

Unit III: Motivation for IHRM, Cross Cultural

Leadership, Cross Cultural Communication

12


motivation, communication,

leadership and negotiation

4

Unit IV: Recruiting and Selecting workforce for

International Operations,

5

Recruiting and selecting the

workforce. The impact of the

environment, competition and

the dynamics of HR Planning

5

Unit 5- Development and Retention in Global Context

4

Compensation and its performance

appraisal across borders.

Text Books:

International Human Resource Management: Globalization, National Systems and

Multinational Companies: Tony Edwards and Chris Rees(Pearson Education)

Reference books:

International Management: Culture, strategy and behavior: Richard M. Hoggets , Fred

Luthans and J. P. Doh (TMH Publication)

International Human Resource Management by K Aswathappa and Sadhna Dash ,TMGH

International Human Resource Management, FIFTH EDITION, Sage Publications Edited by: B. Sebastian Reiche - University of Navarra, Spain, Anne-Wil Harzing - Middlesex University

London, UK, Helene Tenzer - University of Tubingen, Germany

International Human Resource Management (Global HRM) 2nd Edition by Dennis Briscoe (Author) Routledge; 5 edition

International Human Resources Management: Peter J. Dowling & Denice E.Welch (Thomson

Department of Management Studies IIT (ISM), Dhanbad

Documents

Transcript of Department of Management Studies IIT (ISM), Dhanbad