A Lester Dent Bibliography · Lester Dent A LESTER DENT BIBLIOGRAPHY by Will Murray
Dent Threshold Accelerator Keynote Presentation
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Transcript of Dent Threshold Accelerator Keynote Presentation
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RICHARD_WOODS@
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DIGITAL MARKETER - AWARD WINNING ENTREPRENEUR - BEST SELLING AUTHOR RADIO PRESENTER - VLOGGER - SPEAKER - BBC THE APPRENTICE FINALIST
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DIGITAL TRAILBLAZING AT A LOCAL LEVEL IS NOT AS HARDAS IT SEEMS
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GO OUT THEREAND TAKE YOUR TOWN, CITY OR COUNTY FOR YOURSELF
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YOU HAVE TO FIND YOUR EVEREST BEFORE YOU CAN START CLIMBINGTHEN YOU NEED A TRAIL MAP
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THE DIGITAL TRAILBLAZER5 STEP PROCESS
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1. WELCOME TO BASECAMP
LETS GET PACKING…
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1. BASECAMPTHE THREETRAIL-TRACKERSMEASURE YOUR CURRENT RETURN ON INVESTMENT
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1. BASECAMP
THE THREEDIGITAL ASSETS
HQ SITEOUTPOST
SCOUT
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2. SELL MORE TOEXISTINGCUSTOMERS
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2. SELL MORE TO EXISTINGCUSTOMERS
DIVIDE ANDCONQUER MATRIX
PRODUCT A PRODUCT B PRODUCT C PRODUCT D
CUSTOMER 1 Y N N Y
CUSTOMER 2 N N Y Y
CUSTOMER 3 N Y N N
CUSTOMER 4 Y N N Y
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3. FIND NEW CUSTOMERS
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3. FIND NEW CUSTOMERS
STRETCH FURTHER TECHNIQUE
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3. FIND NEW CUSTOMERS
LEAD TO SALE CONVERSIONTECHNIQUE
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4. TURN UP THE VOLUME
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5. FINAL PUSH TO THE TOP
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SUMMIT AND CELEBRATE
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