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Den Digitale Storbyrejsende - Strategier for involvering og communityskabelse
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Transcript of Den Digitale Storbyrejsende - Strategier for involvering og communityskabelse
Den Digitale Storbyrejsende Strategier for involvering og communityskabelse
#smwsqwoco
!Since 2005
pioneering blogs, wikis, visual sharing, social media, social intranets, social products and services, building communities etc.
Digital Strategy and Innovation Understand - Strategy - Action
De to rapporter kan downloades her: http://bit.ly/digitaltravelers
THE DIGITAL TRAVELER
THE PURPOSE
THE DIGITAL TRAVELER
NEEDS AND PREFERENCES
INSTEAD OF PLATFORMS
WHY ARE THEY DIGITAL ?
WHAT DO THEY WANT TO ACCOMPLISH ?
WHERE ARE THEY DIGITAL ?
HOW ARE THEY DIGITAL ?
WHO IS DIGITAL ?
WHEN ARE THEY DIGITAL ?
CONTROL
EFFICIENCYSECURITY
THE UNIQUE
IDENTIFICATIONRELATIONSHIPS
BIANCA DIGITAL TRAVELER
Meet
x
”I spend a lot of time planning my journeys and researching about the city … my purpose with big city traveling is to get some unique experiences” !
“… that’s why it’s very important for me to make a plan for activities to do, nice restaurants to visit or the best beach. I want most possible out of my big city journeys and therefore I usually plan them very structured. ”
CONTROL EFFICIENCY SECURITY
”What’s most interesting to me when investigating new destinations is to get an impression of the vibe and personality of the city. I get that by seeing photos from areas that’s not very tourist-like areas but areas that reminds me of Nørrebro and Vesterbro in Copenhagen.”
“What I try to sort out in this phase is whether the city and I are a good match, for that I usually use Instagram. The reason for this is that on Instagram it’s possible for me to see pictures taken by locals or others which I feel can give me a better, more authentic and reliable insight to that city compared to a PR-picture taken by a traditional tourists organization.”
THE UNIQUE IDENTIFICATION
… “I also connect reliability to recommendations and to which degree I trust them. To me it all depends on whether I can reflect myself in this person giving me the recommendation.”
SECURITY IDENTIFICATION RELATIONSHIPS
Vi tog ud og mødte de rejsende
DIFFERENT PLATFORMS - DIFFERENT STRATEGIES
Tuesday, November 19, 13
Vi undersøgte deres digitale platforme
DE REJSENDE BRUGER MANGE FORSKELLIGE DIGITALE PLATFORME TIL AT SØGE, INDSAMLE OG DELE INFORMATION FØR, UNDER OG EFTER REJSEN
DE REJSENDE TAGER DERES RELATIONER MED PÅ REJSEN VIA SOCIALE MEDIER
DE REJSENDE TAGER DERES DIGITALE DAGLIGDAG MED SIG VIA DIGITALE OG MOBILE PLATFORME
INFORMATION
RELATIONS INTERESTS
TRANSACTIONS
DIGITAL COMMUNITIES
DIGITAL MARKETS
SOCIAL NETWORKS
& MEDIA
INTERNET WEBSERVICES
Flere behov. En model.
INFORMATION
RELATIONS INTERESTS
TRANSACTIONS
DIGITAL COMMUNITIES
DIGITAL MARKETS
SOCIAL NETWORKS
& MEDIA
INTERNET WEBSERVICES
Tuesday, November 19, 13
DIGITALE STORBYREJSENDE / De storbyrejsendes platforme / Delanalyse 2 23
INFORMATIONER
DET ER ET STORT ARBEJDE AT FINDE OG INDSAMLE DEN RELEVANTE INFORMATION FØR, UNDER OG EFTER
GOOGLE GIVER REJSENDE ET NYT INTERFACE
WIKIS FASTHOLDER MANGE INFORMATIONER, SOM ER SVÆRE AT FINDE ANDRE STEDER !!!!!
SIGER MAN DIGITAL, SIGER MAN OGSÅ MOBIL
CONTEXT IS KING
KORT VS. GPS
DIGITALE STORBYREJSENDE / De storbyrejsendes platforme / Delanalyse 218
RELATIONER
SOCIAL MEDIER ER MED HELE TIDEN - DET SKABER TRYGHED
DET HANDLER OM AT KUNNE TRÆKKE VIDEN TIL SIG LIGE NU
…OG AT VISE SIG LIDT FREM !
!
DEN “SOCIALE GRAPH” BRUGES TIL AT KVALIFICERE VALG SOCIALE NETVÆRK BRUGES TIL AT FINDE DET UNIKKE DET DIGITALE NEDBRYDER GRÆNSEN MELLEM DEN LOKALE OG DEN REJSENDE
RELATIONER BRUGES TIL AT VERFICERE INFORMATIONER
DIGITALE STORBYREJSENDE / De storbyrejsendes platforme / Delanalyse 2 29
INTERESSER
DET DIGITALE FREMMER “NICHEN” DET DIGITALE GØR ”DE ANDRE” MERE TILGÆNGELIGE
FÆLLESSKABER EVENTS HOLDER REJSENDE FAST FØR, UNDER, EFTER... OG IGEN REJSENDE HJÆLPER HINANDEN TIL AT FINDE INFORMATIONER,DER ER SVÆRE AT FINDE !
DIGITALE STORBYREJSENDE / De storbyrejsendes platforme / Delanalyse 234
TRANSAKTIONER
!
SOCIALE MARKEDSPLADSER VINDER FREM P2P TJENESTER SKABER TILLID REJSEN ÆNDRER SIG, NÅR AKTØRERNE ÆNDRER SIG BÅDE LOKALE OG REJSENDE ANBEFALER OG RATER
WHY DO WE NEED THIS ?
THE DIGITAL TRAVELER
COMMUNICATIONE
COMMUNICATIONME
COMMUNICATIONWE
COPENHAGENCOMMUNITIES
WWW.WONDERFULCOPENHAGEN.DK