Demographic

● My age demographic are the young professionals. The 18-29 range students entering or just finishing school or whom are entering the work place

Experience● We want to offer a unique● experience that would create● a golden moment with our customer● to allow them to come back for more.● Along with experience we also wish to create an● Excellent sturdy product one that will be able● To survive the active young workers.

●

Advertising● The pricing for advertising would be fairly cheap being that it would print out fliers that

would be put up around town using various guerrilla Marketing Strategies. The pricing per flier would be roughly .03 for black and white fliers and .30 cents for colored printings.

● With this marketing style we will be able to reach the targeted auidence by showing fliers in various places where the active worker will be.

● By doing so this saves on cost cutting down

● how much is spent on obtaining

● and retaining the consumer.

Styles & Pricing

Seattle Weekender: $$178

Charleston Totes:$88Danbury Clutch:$68

Brandywine Hipster: $$58Nantuckett Carry all : $$118

Shoulder bag: $$98

Messenger Bag:$$148

Sales: We will offer seasonal SalesFor various styles and varietiesWe will also do occasional BogoSales as well to make sure we canHave returning consumer sales

Limited edtion sales: we willAlso offer limited Edition goodsWith numbers includedTo create a unique and specialType of purchase.